Keep What You Earn

It is not too late to elect to be taxed as an S Corp for your business for 2022! You can still take the S Corp election right now, as long as you are compliant for 2022. You must already have an LLC or Corporation. You also need to have your books covered for 2022, at professional-grade, and be ready to run payroll. With an S Corp you're required to pay yourself a reasonable salary, so make sure y...

Shannon interviews Kat Lee, a trauma-informed spiritual business mentor, on how to use Eastern medicine principles to approach business with a different perspective. In this episode, you will hear:   1. The intersection of Eastern medicine and business 2. Approaching business from a spiritual perspective 3. The importance of cycles and seasons in business Kat Lee is a trauma-informed spiritual bus...

For years I thought I had my marketing strategy dialed in and perfected... but I was wrong. I've been doing this slightly wrong the whole time. These are the lessons I've learned about articulating your value in your marketing. So many business owners are falling short of their full potential because they struggle to explain the problem they solve. Hear my personal experience and case study. * Fin...

It's easy to think of your business as the way you make money to fuel your lifestyle but I'm going to challenge that. Our money can go a lot further when we use it to create passive income or purchase cash-flowing assets. If you can tap into patience and understand the impact of these decisions, you'll see your wealth grow. When your focus is building wealth, you have to play the long game. * Find...

Wondering what you can do in the next month that will change the outcome of your year from a tax and business perspective? These are my three best tips as you're heading into the final month of the year. First, examine your bookkeeping - it should be accurate and up to date. Then, do a bit of tax planning. It really comes down to cash flow; you can start thinking of ways to accelerate expenses and...

These are the keys to getting quality content out into the world! Before you have the means to hire a team, just focus on a realistic number of value-packed posts that you can get out. Once you have the means to hire a team I highly recommend doing so. The teams that I work with work so well together and they do an amazing job capturing my voice to help me crank out the content you see across plat...

Gratitude will change your life and give you power. Financial gratitude (especially in tough times) will change your perspective on the situations at hand. What opportunities have you had that you're grateful for? What opportunities are upcoming that you're looking forward to? When things are hard it's easy to focus on what you lack but it's important to shift your perspective toward the things th...

A CFO provides value In the form of insights, mindset, coaching, and strategy. They help you craft the plan for your goals. So how can you know when you're ready to hire a fractional CFO? One of the indicators is when you want to grow but lack clarity and direction. Another reason you may want to hire a fractional CFO is if you need accountability in your finances. The final sign you're ready for...

Because of my corporate background, I had a really warped view of what core values are and what they're meant to be. You have core values whether you've defined them or not but when you can put them into words, the amount of clarity you can have around your business is amazing! Think about what would cause you to fire an employee OR a client. Your deal-breakers are the implementation of your value...

When it comes to wealth-building, we often tell ourselves stories like, "I don't have the knowledge, skills, or upbringing for this, and it's too late for me." My conversation with Candy Valentino is here to dispel that, you can build wealth, no matter your circumstances! When it comes to business decisions or investing the key is to remove feelings and look at the data. Avoid poor purchasing deci...

My guest Sarah Jansel (The Shopify Queen) is the CEO of Jansel & Co, where she and her team build, brand, and grow awesome websites on Shopify and Kajabi. Our discussion dives into all things holidays and serving your customers. Sarah shares many options for product-based and service-based businesses on how to offer sales, discounts, deals, and more (especially during the holiday season). We also...

Danny and Brianne Hoefelmann are back! They are the owners of podcast production service, The Good in Media. They help clients build, launch, and scale podcasts on the foundation of helping others and building community. We'll be talking about the reality of running a business, their unique perspective on running a business as a couple, and their business journey from the start to now. Whether you...

These three things are the keys to taking your side hustle and making it your main stream of income. First, you have to recognize that you have a business. When you downplay the importance or significance of your business it will hurt you in the long run. Second, you have to prove that your business is self-sustaining financially. No more pulling money from the other job, can your business support...

Ali Grant is the founder and CEO of Be Social, one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Be Social specializes in influencer media and experiences for brands and digital creators. With Ali at the helm Be Social has been recognized by AdWeek, Business Insider, Fast Company, Forbes, Huffington Post, and more! If you're creating content that peop...

It can be hard to know how to ask a question in various Facebook groups or forums you may be a part of. My biggest tip is to start by asking "who can help me with XYZ?" and find the person who can answer your question before you ask it. When you're asking a question the goal is to be as clear and closed-ended as possible to make it easy for someone to answer you quickly. When answering others' que...

We've all heard the saying "riches are found in niches," and while I don't entirely disagree, I think it can easily be misunderstood. If you think that niching down will automatically allow you to command a higher price point, I disagree simply because not every niche has purchasing power. The power of niching down comes in serving a client base that is ready to pay a higher price point for the se...

Cindy Zuniga-Sanchez is the founder of Zero-Based Budget coaching LLC, which is a personal finance education platform for millennial women that are looking to achieve financial freedom. She got into the personal finance education space after graduating law school with over $200,000 of debt that she had to navigate paying off on her own. Recently, she has written the book Overcoming Debt, Achieving...

I often get asked, "What does a CFO do??". My short answer is typically that they turn data into decisions. The full answer is a much longer conversation. A Chief Financial Officer is the next step after you have solid bookkeeping in place and you have a tax pro helping you stay compliant. The CFO can then take that data and help you reach your business goals. Kind of like a business coach but pow...

Mel is a CPA, author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom, and the founder of Thoughtpreneur TM Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Our conversation is packed with wealth-building wisdom for entrepreneurs. We often s...

One thing that surprises me about being in the world of entrepreneurship is how risk-averse entrepreneurs can be. As entrepreneurs, we've accepted the inherent risk that comes with owning our own business, but many folks are still playing small. Many entrepreneurs are risk-averse in the sense of fear. They fear rejection or struggle with limiting beliefs. I want to offer my advice, if you're strug...

Rob and Kim Murgatroyd are a husband and wife team who provide coaching and masterminds for business owners who are sick of the nine-to-five grind and cycles of burnout. They teach business owners how to live their life without excuses and without deferring enjoyment until after the next milestone. I'm excited to have them on the show. Rob and Kimthey jam-pack a ton of value and entertainment into...

Lia Key is a bright shining light with the most inspiring story. She grew up in poverty and today she is a successful businesswoman and founder of Valencia Key Wearable Joy. Influenced by her mother to realize that her circumstances did not have to define her, Lia was able to follow her dreams wherever they led her. She saw the inspiring women she met along the way using their business to bless ot...

The ultimate chicken and the egg debate... Which should come first, making money as a business or setting up the business entity? I'm in favor of setting up the business entity, EIN, bank account, and everything else you need from the start! When you have a clear idea of what you'll be offering and you see your business going somewhere, there's no reason to wait. However, there are a few reasons I...

Jeremy Wells, CPA, EA, helps agency owners build profitable, sellable businesses. He runs JWellsCFO, an accounting and advisory firm which has operated since 2018. He co-hosts the CPA Advisory Show, a weekly podcast about how accountants can be more helpful advisors for their clients. He's a great resource to understand all things concerning partnerships! We discuss the importance of appropriately...

The journey of entrepreneurship is different for everyone. I started Fitnancial Solutions back in 2015 with just an idea and a logo but in 2019 things started to pick up and I started to take it more seriously. I've realized that these four things are what it took for me to double my revenue every year. I'm always reaching up, taking action, learning more, doing what needs to be done, and then try...