Keep What You Earn

In today's episode, we have a special guest, the incredible Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. Join Shannon and Stephanie as they dive deep into the world of running a nonprofit. We'll explore the unique challenges and rewarding experiences of managing nonprofits, uncover essential tips on fundraising, overcoming scarcity mindsets, and leveraging cash flow planning. W...

In today's episode, we dive deep into the financial intricacies of running a nonprofit with our expert guest, Stephanie Skryzowski. As a CPA and fractional CFO specializing in the nonprofit sector, Stephanie brings a wealth of knowledge about the unique challenges and opportunities that nonprofits face. From debunking common myths about nonprofit finances to providing actionable advice on managing...

In today's episode, we're diving into a topic that can evoke a mixture of excitement and anxiety for many business owners: preparing to sell your business. Drawing from personal experience and professional insights, I'll share essential steps to ensure you're ready when the time comes to make an exit. We'll explore the importance of documenting standard operating procedures (SOPs), building contin...

Today we're diving into a critical question that every entrepreneur needs to consider: Are you overspending on networking? While networking groups can be fantastic for business growth and connections, there's a fine line where the cost may outweigh the benefits. In this episode, we break down how to evaluate whether a networking group is worth your time and investment. We'll explore how to identif...

In today's episode, we dive into a hot topic that frustrates many business owners: payment processing fees. Whether you use Stripe, Square, PayPal, or another service, those pesky 3% charges can feel like a thorn in your side. But what if we told you there's a smarter way to look at it? We'll explore why these fees are actually an investment in your business, how embracing them can boost your sale...

In today's continuation of our conversation with Christine Nicholson, our multi-award-winning expert in exit and succession planning, we delve deeper into the transformative process of replacing yourself in your business. Christine and I break down the statistics on why many businesses fail to sell and explore the strategic steps you can take to build a more valuable and sellable enterprise. We ex...

Today, Shannon is joined by guest Christine Nicholson, an expert in exit and succession planning. Together, they discuss the essential transition from running day-to-day tasks to fully embracing the owner role in your business.   Listen in as Shannon shares her journey from employee to fractional CFO, and Christine explains the importance of self-awareness, documenting goals, and delegating tasks...

In this episode, Shannon dives into the intricacies and potential pitfalls of forming a multi-owner business. Drawing from her experience in assisting clients through partnership buyouts and business breakups, Shannon shares invaluable advice on what to consider before committing to a multi-member LLC or partnership. She stresses the importance of having a "prenup" or partnership agreement in plac...

In today's episode, we're diving deep into the framework for creating the perfect offer for your business. We'll cover everything you need to know about understanding and optimizing your profit margins without getting bogged down by complicated equations. From assessing the effort it takes to sell and fulfill your services to identifying scalable offers, we'll guide you through plotting your offer...

In today's episode, we're thrilled to feature a dynamic conversation between our host, Shannon, and Mel Abraham, author of "How to Build Your Money Machine."   Join us as Mel emphasizes the importance of optimizing cash flows, earnings, and value to create a robust "money machine." We'll explore the crucial communication gap between business owners and financial professionals, and how simplifying...

Today, we have part two with Racheal Cook, founder of CEO Collective and host of "Promote Yourself to CEO." We're diving into client lifetime value and marketing strategies to turn clients into lifelong supporters.   Racheal discusses targeting clients with varying awareness levels, offering boutique-style services, and creating a focused client experience. We'll share our personal stories of tran...

Today, Shannon Weinstein sits down with Racheal Cook, an award-winning business strategist and the founder of the CEO Collective, to discuss a revolutionary approach to business growth that minimizes burnout and maximizes client attraction. Racheal shares her insights on sustainable success without sacrificing personal well-being, delving into how entrepreneurs can redefine their definition of suc...

In today's episode, we'll delve into a critical milestone for businesses—knowing when it's time to bring a Chief Financial Officer (CFO) on board. You might think a CFO is only needed for large corporations or major financial moves, but that couldn't be further from the truth. We'll explore how a CFO can transform your day-to-day operations, align your business with your personal goals, and act as...

Today's episode is packed with personal stories, from my humble beginnings at Elon University in North Carolina to navigating the high-stakes world of accounting internships and interviews. You'll learn how networking, strategic thinking, and a little bit of hustle helped me secure a coveted position at EY in Boston. If you've ever wondered what it takes to break into a competitive industry or how...

In today's episode, we're diving into a topic that might surprise you: "You Don't Actually NEED an Accountant." We'll explore when it's truly essential to hire an accountant and when you can manage your finances on your own. From bookkeeping basics to the role of tax professionals, we'll walk you through a hierarchy of financial needs as your business grows. Whether you're just starting out or sca...

In today's show, we're diving deep into the art of mastering your messaging with Meghan Clor, co-founder of the digital marketing agency Automate Me. Join your host Shannon Weinstein as we explore how to effectively reach your ideal customer, optimize interactions, and scale your business like never before. Meghan shares her expertise on everything from social media strategies to DM automation, pr...

In today's episode, Shannon Weinstein and Meghan Clor dive into avoiding social media burnout while maximizing your online engagement. Meghan shares key strategies like pinning top content on Instagram, consistent posting, and intentional interactions. They discuss balancing engaging content with your business message and avoiding over-reliance on automation.   Feeling the social media pressure? T...

Today, we're diving into strategies for managing remote teams—a topic close to my heart as my business has been fully virtual since day one. I'll share key success factors, common pitfalls, and practical tips for creating an inclusive and effective remote work environment. Whether you're navigating time zones, fostering team connections, or ensuring everyone feels valued, this episode will arm you...

From the truth that your business is not meant to entertain you, to the critical insight that you can't save your way to scaling, and much more, we'll explore the underlying reasons why many businesses struggle financially. Along the way, I'll share personal anecdotes, real-world examples, and actionable advice you can implement immediately.   Stick around for a brutally honest, jargon-free discus...

In today's episode, we delve into a common dilemma faced by business owners—deciding when to invest in premium products and services. We'll explore a practical three-factor framework to help you make smart spending decisions, evaluate the worth of paying for top-tier solutions, and examine whether these investments truly generate returns or simply add unnecessary costs. Whether it's about software...

In today's episode, Shannon continues the conversion with Kirsten Halik to delve deeper into the power of community and personal branding in business growth. They'll uncover how Kirsten's personal brand has become an integral part of her product-based company, Crowned Athletics, and how she's built an engaged community that drives customer loyalty. Whether you're building a brand or pondering the...

Joining us today is Kirsten Halik, founder and CEO of Crowned Athletics. Kirsten takes us through her incredible journey of launching her business, from overcoming the odds without any industry experience to building a multi-seven-figure company.   We'll dive into the inspiration behind her chic activewear designs, her early challenges with manufacturing and marketing, and how a near-death experie...

Today, we're diving into a hot topic many entrepreneurs and individuals are curious about: the pros and cons of moving to a tax-free state. In this episode, we'll explore the idea of relocating to states without income tax like Florida, Texas, and Nevada, and whether the tax savings truly make it worth uprooting your life. We'll dig into the potential hidden costs, such as higher property taxes an...

In this episode, I recount my own recent experience with a local tanning salon that taught me invaluable lessons about guiding customers through every step of their journey. From pre-appointment jitters to the lack of clear instructions, this story highlights how even small improvements in customer communication can transform a service interaction. Whether you're an entrepreneur looking to enhance...

Today, we're diving into one of the most underappreciated yet powerful tools in your financial toolkit—the balance sheet. We'll explore how this financial statement can reveal the true health of your business, uncover potential errors, and provide insights beyond what your profit and loss statement can offer. Whether you're new to business or a seasoned entrepreneur, this episode is packed with pr...