Keep Optimising

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based...

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns. Digital Ge...

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more. Digi...

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek! Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more. Digital Gearbox - grab one of 10 free one to on...

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce. We'll be discussing Why is blog content important on an eCommerce site? Why do we need a system to drive our blog content? How to build your blogging chec...

Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialise in helping their clients get on the right podcasts to grow their brand awareness, generate engagement, and (of course) acquire more customers. We're discussing how you can leverage this powerful channel for your eCommerce brand. Episode sponsored by Klaviyo **** Get all the l...

Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid. With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shifts to identify what's working now. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would lov...

Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of successful webinar platform Webinar Ninja. Content marketing has been a key part of both what he teaches and how he's grown each of his businesses. In this episode he's sharing ti...

Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation. As she describes it – they’re rebuilding the plane whilst in flight! Achieving ROI upwards of 60% for their clients – now that’s worth the inves...

Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode! We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including...

Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards. We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work ou...

Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery. We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list a...

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention. Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence. Episode sponsored by Klaviyo **** Get all the lin...

Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world. Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right no...

Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel. Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more. Get all the links and resources we mention at KeepOptimising.com Episode spons...

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Get all the links and resources we mention at KeepOptimising.com E...

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast. This month we’re all about TIKTOK Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist. Why now? Well, I think marketing on TikTok has reached a level of maturity that it’s wor...

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now. Our experts are... Burc Tanir, Prisync Jordan Owen, Mollie Jessica T...

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable. He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate. The 5 are: 1. Know what makes your audience tick 2. Demo not a catalogue 3. Mobile first 4. Advantages beats benefits and features 5. BUT...

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon pr...

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily. He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of...

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners. The 5 tips we'll be discussing are: Trim the Fat in your P&L Segment your customers Survey your customer segments Create bundles to offer value Invest in to...

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too! In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times. [Originally part of our 'Q4 Updates' Month with epis...

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size. [Originally part of our 'Q4 Updates' Month with episodes 110-114] Episode sponsored...

Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades. If you only pay attention to one GA4 resource - make it this one. Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. PLUS he shares some resources that will make implementing it and benefitin...