Just Ask Development
Just Ask - Rethinking Development
How do you fundraise? Why do some strategies work while others don't? Raise more money than you ever thought possible as you journey with Greg and Bryan through the professional world of development. They share their insights and best practices gleaned through years of experience fundraising for Catholic non-profits. - New episode each Monday - Email us with comments or questions at: justaskdevelopment@gmail.comGreg Jeffrey is the Principle and Founder of Catholic Development Group. Bryan Wilburn is the President of St. Monica’s Montessori and consultant with Petrus Development.
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Just Ask Development
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Podcast website
Latest episode
Jul 2, 2026
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Episodes
What To Do When Your Goal Goes Up - Pt 2 25.08.2022 11:16
Running a campaign is hard enough, but what do you do when your goal goes up? Do you have to cut the vision or can the new number be met? Drawing from his own experience of a $21.5 million campaign that rose to over $31.5 million, Bryan shares steps you should take to address a higher goal. This is part two of a two part series. Greg and Bryan cover strong practicals in this episode.
What To Do When Your Goal Goes Up - Pt 1 18.08.2022 9:56
Running a campaign is hard enough, but what do you do when your goal goes up? Do you have to cut the vision or can the new number be met? Drawing from his own experience of a $21.5 million campaign that rose to over $31.5 million, Bryan shares steps you should take to address a higher goal. This is part one of a two part series.
Catholic School Endowments 10.08.2022 12:06
How do you effectively create or grow an endowment? More specifically, Greg dives into how to build up a Catholic school endowment. He argues for a broader approach to building your endowment than just asking the ultra wealthy “needle in the haystack” benefactor to make a transformative donation. Get out your pen and paper as Greg breaks down a specific strategy to build out your endowment.
The DIY Campaign - Part 2 27.07.2022 12:23
We continue our discussion on whether you should make pursue a do-it-yourself (DIY) campaign rather than hire a consultant. You won’t want to miss this episode as Greg and Bryan share the 5 criteria to know you’re ready for a DIY campaign. As a consultant for over 30 years, Greg brings tried and true wisdom to this topic.
The DIY Campaign - Part 1 22.07.2022 13:00
You need to build a new school, hire another staff member, or do a renovation. Whatever the need, you find yourself in a position to start a campaign. The big question: should you do-it-yourself (DIY) or hire a consultant? Bryan discusses with Greg why you might just be better off doing it yourself. This is part one of a two-part discussion.
Major Gift Pedigree 13.07.2022 12:38
How can you secure major gifts for your non-profit? Are great major gift officers born with a certain “pedigree?” Bryan delves into the critical factors necessary for major gifts.
The Catholic Black Market - Pt 2 06.07.2022 8:53
Greg dives further into the implications of what he terms the “Catholic Black Market”. This episode covers the implications of the Catholic Church charging less than they should for the services they offer. Conversely, Greg advocates for a simple solution: pricing services fairly makes great programming and staff possible.
The Catholic Black Market - Pt 1 22.06.2022 9:39
The less we charge, the more the service costs. This is the premise behind “The Catholic Black Market,” which Greg defines in todays show. The free or steeply discounted model people have come to expect from Catholic Churches comes at a cost.
If You Wait for the Perfect Time, You Will Never Make the Call 16.06.2022 11:04
The idea of a perfect time to call someone is an illusion. Too often, fundraisers project our own predispositions and fears onto a potential donor to justify why we shouldn’t call them. Don’t do this! Bryan and Greg give encourage and practical tips to stop waiting for the “perfect” time to call.
When You Master the Discovery Call, You Will Get the Appointment 08.06.2022 20:22
One of the most terrifying terms in development is the “cold call”. How do you take the cold out of this crucial step in donor relationships? There can be no relationship or support for your cause without making the discovery call. Today Bryan breaks down the steps to master this skill and get more appointments.
3 More Reasons Your Parish Needs Development 02.06.2022 7:26
Bryan and Greg bring three more reasons every parish needs development. Learn what benefits come by taking a more professional development approach to raising funds and building relationships in your own parish.
3 Reasons Your Parish Needs Development 27.05.2022 13:35
Are parishes too comfortable with the status quo of the weekend collection supporting the parish? Will aging congregations face challenges relying solely on this method of giving? Yes!!Bryan and Greg make the case for why every parish needs development. This is part one of a two part series.
5 Key Details to Close Every Gift 18.05.2022 11:47
You get in front of a benefactor and ask for a gift, and they say yes! But, your the gift is not “closed” at that point. When you get back to the office, do you know when and how the benefactor intends to make their gift? These are just examples of information a good development officer needs to record. Greg and Bryan discuss the 5 key details you must get for a gift to truly be valid and closed.
Are You Making Money or Spending It? 13.05.2022 14:45
How do you best direct your time to bring value to your organization? Any given day, there are numerous ways a fundraiser can spend their time. Greg explains how your activities fall into one of two categories: income or expense. The income producing tasks are short and simple. The expense producing tasks are many and should be exercised judiciously. Find out whether the tasks you do are making or...
Ask The Question You Want Answered 06.05.2022 10:26
You should always tell the truth. For as the saying goes, “the truth will set you free.” In this episode, Greg sheds light on why that donor isn’t getting back to you with the answer you want. Simply put: you aren’t asking right question. Don’t beat around the bush with donors. Ask the question you want answered.
Don’t Forget the Mid-Tier Support 28.04.2022 8:35
In the pursuit for building a sustainable funding model for your non-profit, you can’t forget the mid-tier support. Bryan lists 3 reasons mid-tier support should be valued more highly by every fundraiser.
Why Women Make Great Development Professionals 21.04.2022 10:01
What makes a great development professional? There are some key qualities and traits which make all the difference. It just so happens women tend to be stronger than men in these areas. That’s right! We said it! Listen in as Greg discusses what he believes makes women great in the field of development.
Are Grants Worth It? 14.04.2022 11:41
Working for a non-profit, there will inevitably come a time when you will apply for a grant. But a questions needs to be answered: are they worth the effort? Will the amount of time and energy to secure the grant be worth the donation received? Find out what factors you should be looking for to determine if a grant is right for you organization. Greg and Bryan discuss: are grants worth it?
Do You Have Call Reluctance? 08.04.2022 15:53
What stops you as a fundraiser from making more calls? Most people would agree that if you make more calls you increase your odds of meeting more people and raising more money. And yet, many individuals don’t make nearly enough calls to have success. Why? Call reluctance is one of the biggest obstacles fundraisers and fundraising volunteers face. Greg and Bryan provide help to get out of the rut a...
Find Your Motivation 30.03.2022 11:50
What drives you in your fundraising efforts? Greg tackles this topic and proposes a simple but true answer: when you find your deepest motivation, it’s then that you’ll have your greatest success.
Fast Food Fundraiser 23.03.2022 14:39
What is a Fast Food Fundraiser? We aren’t talking McDonald’s or Chick-Fil-A today. In the philanthropy profession, a fundraiser stays at a non-profit on average for only 16 - 18 months. A Fast Food Fundraiser is someone who comes into an organization and leaves fast before ever really making a dent. Bryan talks about three reasons you should avoid this, and as a bonus, Greg shares questions to ask...
It’s Not About The Money 18.03.2022 11:32
Can you, as a fundraiser, honestly say the phrase “it’s not about the money” in any benefactor relationship and mean it? Isn’t the point of fundraising to raise money? Can you say its not about the money and still serve the best interests of both donors and your charity? Bryan shares three arguments for why not only can hold this view, but you’ll paradoxically raise more funds when you do.
3 Tips to Close the Gift 09.03.2022 13:50
We’ve all been there before. You meet someone and present a great proposal. Multiple calls and emails later, you realize that the gift potential has fizzled out. Was it something you said or didn’t say? Stop the self condemnation and listen up. Greg has 3 solid tips for you to “close the gift”.
The Spirituality of Fundraising w/ Evan Baker! 03.03.2022 13:40
Bryan is joined by a special guest to talk about The Spirituality of Fundraising by Henri Nouwen: Evan Baker! Evan is the Mission Advancement Officer at the University of Mary. This episode covers: fundraising as a ministry, how to bring a more authentic spiritual approach to fundraising, and why fundraising doesn’t have to mean begging.
Stop the Bake Sale! 24.02.2022 9:51
Can there be a less time and labor consuming way to raise money than a bake sale? Yes! Bryan discusses why non-profits and churches should put aside this archaic fundraising method and approach fundraising with a more relational approach.
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