Tricia Crawford
Just A Number Show
You’re not behind. You’re under-packaged. Just a Number is the podcast for women entrepreneurs over 40 who are ready to turn their lived experience, skills, and expertise into offers people actually buy. Hosted by Trish of TLC Creative, this business podcast is built for women who are done waiting for permission and ready to build something real. Each week you'll get sharp solo episodes, coaching-style breakdowns, and smart conversations with women who've done it. We cover the things that actually move a business forward: packaging your knowledge into workshops, coaching, templates, courses, m...
Be sure to visit the podcast's website and support the creator: tlc-creative.com
Author
Tricia Crawford
Category
Podcast website
Latest episode
Oct 29, 2026
Where to listen?
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Episodes
You've Got an Idea You Can't Stop Thinking About. Now What? 19.03.2026 11:16
You keep coming back to it. You've thought about it, talked yourself out of it, and watched someone else do something close enough to make you think … yeah, I had that one too. In Episode 8, Trish gets into what you actually do with the concept that won't leave you alone. This episode isn't about hustle, dropping everything, or another pep talk telling you to just bet on yourself. It's about somet...
That Was Never Your Plan Anyway 12.03.2026 12:10
You ever wake up one day and realize the life you’ve been following wasn’t fully your plan to begin with? In Episode 7, Trish talks about the “rulebook” so many women were handed early in life ... the one that shaped our choices before we were even old enough to ask whether it actually fit. This episode is about what it costs to keep living by a script that no longer matches who you are … and what...
The Content Cascade: How to Show Up Consistenly Without Burning Out 05.03.2026 14:34
You ever open Instagram, watch somebody’s “content plan,” and suddenly feel like you need to be on YouTube, TikTok, Pinterest, Threads, LinkedIn… start a podcast… write a blog… send emails… host a webinar… and basically become a full-time media company? Yeah. Same. In Episode 6, Trish breaks down why marketing feels so overwhelming for so many women — and it’s not because you’re lazy or inconsiste...
Visibility That Feels Normal: How to let people know what you do without turning into a content machine 26.02.2026 21:29
Can I ask you something? When you think about starting a business, what part makes you hesitate the most. For a lot of women, it’s not the idea. It’s the visibility. Not because you’re trying to be “online,” but because you need people to understand what you do, and how to reach you, without feeling like you just signed up to become a full-time content creator. In this episode, Trish breaks down v...
Why More Women in Our Age Group Are Starting Businesses (and Why It’s Not Slowing Down) 19.02.2026 9:49
You ever look around and think, “Why are so many women in our age group starting businesses right now?” It’s not your imagination — and it’s not just one type of woman doing it. In this episode, Trish talks about what’s actually driving the surge: experience finally getting recognized as valuable, “security” feeling different than it used to, and why ownership and flexibility are becoming non-nego...
The Thing You Know That You Think Doesn't Count 12.02.2026 7:47
You ever catch yourself saying, “I don’t really have expertise”… while being the person everyone calls when they’re stuck? In Episode 3, Trish pulls expertise out of the “fancy title” category and puts it where it actually belongs: real life. Because most women over 40 aren’t short on knowledge, they’re short on recognition. What you call “just life” might be the exact thing someone else has been...
You're Not Starting Over ... You're Starting Aligned 05.02.2026 12:46
You ever catch yourself thinking, “I’m too old to start over” … and instantly feel exhausted like you just signed up for a triathlon you didn’t train for? In Episode 2, Trish flips the script on “starting over” and calls it what it really is for most women over 40: starting aligned . This isn’t a fluffy “follow your dreams” pep talk. It’s a real conversation about what happens between 40 and 60 wh...
50 Applications...Zero Interviews. The Reality of Job Searching After 40 30.01.2026 10:19
You ever apply for jobs you’re clearly qualified for… and get hit with radio silence? Not even a “thanks but no thanks.” Just… nothing. In Episode 1, Trish shares an experiment she ran intentionally: applying to over 50 roles — roles she was fully qualified for — and getting zero interviews. This isn’t a “poor me” episode. It’s a truth episode. We dig into why job searching after 40 can feel like...
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