Joseph Jaffe is Not Famous

Thanks a LOT Julie. No sooner had I been able to get Eddie Murphy’s Party all the Time out my head, when you trigger it back! Now there’s no getting rid of it! Julie Roehm is one of the most dynamic marketing leaders in the business. For the love of work, she has lived in 12 states and over twice as many cities and during this time, led marketing for some of the biggest brands in the world. Today,...

Today we’ll meet Donney Salazar and hear his personal story and how it led to his platform on courageous leadership. We’ll discuss the differences between fear based leadership and courageous leadership: commanding versus earning respect. It applies equally to your work and personal life. Or as I heard it said yesterday, ““I’m not in the brand world. I’m in the world world.” Learn more about your...

This week I turned to 4 of my previous 206 guests, who all share a very specific theme in common: community. From Podcamp to SxSW to Sherlock Holmes to crayon to the Hero Club…and that’s just Aaron Strout. Kidding! You'll also hear from Dave Delaney, Tricia Benn and Scott Monty. Each of my 4 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minut...

Mark Schaefer just wrote a new book. That’s not a new phenomenon. This book however is a little different. The name itself isn’t flashy like “The Tipping Point,” but perhaps it ought to be. The central premise and ideas behind “Cumulative Advantage” are wholeheartedly original and bring both devastating disruption and promise to the table, depending on which side you happen to sit. Learn more abou...

Let’s Talk About Why You’re Anxious ALL THE TIME! Actually, past guest favorite on CoronaTV, Lodro Rinzler will do the talking as he returns to talk about his new book (written during COVID) titled, “Take Back Your Mind: Buddhist Advice for Anxious Times.” Anxiety is a societal and chronic condition, exacerbated by current times. I guess my first question for Lodro will be “medication or meditatio...

By the end of day, Anne Janzer might be my favorite person in the world. And yours. Why? Because she wants to talk about servant authorship, cognitive science, the power of subscription and relationships…all WITHOUT the jargon! In case, you didn’t realize…that headline was a red herring! Plus, she’s super enthusiastic to come on the show which makes me happy. It’s a geek thing, I guess. And the fe...

This week I turned to 5 of my previous 204 guests, who all share a very specific theme in common: health and fitness. There’s guest #1 on CoronaTV, Sharon Jaffe (also my sister), who owns a spinning studio in London, Iron Man and Peloton machine, Peter Shankman, Spartan Warrior, Justin Levy, Ultra Virtual Marathoner, David Rendall and the Norse Titan, Lee Odden. Each of my 5 guests will introduce...

The most potential human motivator is progress. So you can imagine how hard it might be for people who are stuck in life; in business; in a team; or in a company. Or what if the entire company is stuck…stuck in the past? Stuck in their ways? Stuck in a rut? David Burkus helps individual and teams get unstuck, by questioning conventional wisdom about how to run a company. We discuss leading anywher...

Words matter. And when you’re a master of words like George Tannenbaum, it is a skill that is timeless and in fact, ageless. George is Chief George Officer of GeorgeCo., where he runs the world’s largest one-person agency, but before that he was the former copy chief and ECD on IBM at Ogilvy. And here’s the bridge between the jump from corporate exec to solo entrepreneur: I was kicked out of Ogilv...

Michael Farmer wrote Madison Avenue Manslaughter. Do you need more setup or context for today’s show?  He’s been in the advertising business for over 30 years and has seen it (not) change, (not) evolve and (not) move with the times. That’s the problem really. The resistance to change and inability to disrupt itself in order to stay relevant and differentiated against the hordes of attackers in the...

Happy Monday! It's the day after the Super Bowl and also the day you get to find out everything you ever wanted to know about social media from the person who wrote the book on it. Well at least one of them. Dr Karen Freberg actually wrote the textbook that I’m currently teaching from at West Virginia University. Today, she’ll be talking about the next wave of social media professionals coming out...

No, SSFF does not stand for “Stop Skeletons From Fighting” – it stands for Survival Skills for Freelancers and today, I’ll have the author of the book in the CoronaTV studio. Sarah Townsend is the author of the aforementioned book and she’s “all in” when it comes to freelance life, success, wellbeing and mental health. I’m intrigued to discuss her take on how Covid has impacted the freelancer. Has...

His 3 words for 2021 are Perseverance, Wellness and Recovery. These words take on a whole new meaning and context if you know Justin Levy and his incredible story, which involved constant, multiple seizures and brain surgery to remove a tumor. Did that stop him? Well, considering his website is called “Built Unstoppable,” what do YOU think? Learn more about your ad choices. Visit megaphone.fm/adch...

I’ve heard of transcendental meditation, but transcendental entrepreneurship? That’s a new one for me. Fortunately, entrepreneurial Sherpa, John Jantsch is in the CoronaTV studio to inspire and guide us. We’ll discuss his book, The Self Reliant Entrepreneur, and hopefully get a sneak peak of his new book, which will be out later this year. Learn more about your ad choices. Visit megaphone.fm/adcho...

This was the e-mail I first received from Robin Caller (who was introduced via Richy Glassberg), so let the chips fall where they may! “It will be a pleasure to finally meet you, after having heard/known of you for over a decade. Topics we could cover include: Newcastle Cape Town Internet – London 1998 FortuneCity 9/11 – bubble bursting Ad Tech – DoubleClick – cookies Snooptech – GDPR 2007 – 2018...

I’m thrilled to welcome back 5 of my previous guests to the show: The indomitable Peter Shankman, the enigmatic Jason Borowicz, the cerebral Chad Dick, the inspirational Judi Glova and the generous David Berkowitz. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want...

Elitist colleges, spy schools, ransomware. We’re going light, frivolous and superficial on CoronaTV with Pulitzer Prize and 3 time Polk award recipient, multiple best-selling author and senior editor at ProPublica, Daniel Golden. You’ll also learn what a “muckrack” is (which it turns out is muckrake!) Learn more about your ad choices. Visit megaphone.fm/adchoices

Lauren Griffiths is why I started CoronaTV. I started the show to help people – both my fellow guests and those at home. And then there’s Lauren, who has probably helped more people with one single post than I’ve probably done with 190+ interviews. What did she do? She changed her profile pic on LinkedIn. That’s it! She’ll tell her story on CoronaTV on “finding her voice, inspiring others and not...

When times get tough (or even when they aren’t), here’s one superpower that’s not mentioned as often as it should: tenacity. Ford Saeks gets it and makes the integral connection between tenacity and innovation. It is a prerequisite? An enabler? A catalyst for future growth? We’ll discuss, along with “controlling the controllables,” thinking big AND small, and finally redefining our value propositi...

Where do I start with body language expert and analyst, Scott Rouse? By day, he trains law enforcement and the military in interrogation and body language. By night, he swindles millions from card sharks in high stakes games of poker. OK, that last line was a lie or was it? Can you tell? Scott Rouse can. So join me on CoronaTV, where we’ll discuss this and a whole lot more. PS This is "Take 4" of...

I’m thrilled to welcome back 5 of my previous guests to the show: Dog is my Co-Pilot’s Peter Rork, the inimitable Scott McKain, Carla Johnson, Melanie Deziel and Engelina Jaspers. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you t...

His title is “Chief Thinker.” His response to, “how would you like to be introduced?” was “you can make it up" (hence the episode title!) His company is called Thinkerbell. He’s a consumer psychologist that believes you should stop listening to your consumer and try hearing your brand instead (that’s his book title.) I met him years ago and the impression he made on me never went away. He’s a smar...

Jason Falls is a bit of a legend in the industry. He rocks a beard like no one’s business, has an amazing podcast and has a brand-new book out in February called “Winfluence.” Out of respect – and in order to raise a glass to a new administration - on Inauguration Day, CoronaTV becomes CoronaCocktails today. I know Jason will be true to Kentucky with a glass of bourbon whereas I will honor my Scot...

Just when you thought it was safe to get back in the Account-based Marketing waters, along comes….Account-based Experience. ABM has been one of the most significant parts of the B2B world and personally, I’ve loved watching it grow as it is the B2B equivalent or implementation of Flip the Funnel. It’s refreshing to see newly instated CMO of Demandbase, Jon Miller, look to take this to the next lev...

Ahava means love, which would make Moshe Engelberg happy, but THIS love is reserved strictly for content strategy. Or is it content design? Or is it content marketing? Confused? Don’t be. Ahava Leibtag will explain everything, including how to fight the content flood. Can you get insurance for that? Learn more about your ad choices. Visit megaphone.fm/adchoices