Jewellers Academy Podcast

In this week's episode, Jess has a fascinating chat with London-based fine jeweller Susannah King. Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more.  Episode Description: Today we're talking with fine jewellery Susannah King (1:01) How did yo...

In this week's episode, Jess presents the full recording of her webinar 'Your Roadmap to Growing a Jewellery Business.' Listen as Jess sets out a clear roadmap for growing your jewellery business, details what you need and what your business needs, and discusses how the Jewellery Business Academy can help anyone grow a successful jewellery business.   Episode Description: Webinar begins (4:14) Wha...

In this week's episode, Jessica Rose and Anna Campbell dive into five amazing reasons to join the Jewellery Business Academy, the new programme aimed at helping anyone build a profitable, successful and sustainable jewellery business. Listen now to find out the many ways in which the Jewellery Business Academy could help you grow your jewellery business.   Episode Description: 1. Knowledge - Acces...

In this week's episode, Jess announces the launch of The Jewellery Business Academy. This is an exciting new programme designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow. Listen now to find out if it's right for you.   Episode D...

We know that people buy from jewellers they know, like and trust but how do we build that relationship in an authentic way? This week on the Jewellers Academy podcast host Anna Campbell is joined by the insightful Marti from Wee Bit Social. Together, they delve into ways to use Instagram stories as a powerful tool for connecting with audiences and fostering those vital connections. Whether you are...

The Jewellers Academy podcast is back for a new season! In this week's episode, Jess explains the exciting new expanded format for the podcast and chats with three of her new co-hosts Michelle Lierre, Anna Campbell and Kim Thomson. Jeweller Elin Horgan is also joining the team. They share their backstories, what listeners can expect from them and their upcoming guests on the show and what 3 tools...

JewelFund is back for 2023, and this year we're giving two jewellers £2000 and a mentoring package to help them grow their businesses. In this episode, Jess explains how the fund works and shares some tips for writing an application that stands out. She also shares some exciting updates about the future of the podcast, so make sure you follow the show on your favourite podcast platform to stay up...

Do measurements and calculations give you a headache? We have an exciting resource for you! In this episode, Jess talks with Stelios Karantonas about his new app for ring sizing, wax measurements, alloy calculations, and more. Stelios explains how it works and why it's so useful for jewellers. He even shares how you can win a free download of the app, so make sure to listen until the end!     Epis...

Hallmarking isn't just a standard to follow, it's a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year's HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, sha...

If you've ever wanted to learn more about pearls, where they come from, and how they're graded, you're in the right place! In this episode, Jess talks with Jeremy Shepherd, founder of Pearl Paradise and vice president of the Cultured Pearl Association of America. Jeremy tells us why he's so passionate about pearls, breaks down each of the different types of pearls, and explains how they're priced....

It's much easier to run a business when you understand yourself and your motivations. In this episode, Anna C Campbell joins me to talk all things personality, focussing on the Four Tendencies theory from Gretchen Rubin. Anna explains the different tendencies - Upholder, Questioner, Rebel and Obliger and covers practical tips you can use to motivate yourself and play to your strengths in your jewe...

Do you know your jeweller job description? Knowing what your job is (and what it isn't) will help you stay focused while also taking care of yourself. In this episode, Jess leads us through an exercise in defining our job description as jewellery business owners, from setting our working hours to thinking about our customers to responding to challenges. No matter where you are in your business jou...

It's not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you're in your first year of business or you're an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won't want to miss it!  ...

Are you struggling to grow your Instagram account or finding it hard to come up with content ideas? This episode is for you! Social media coach Jo Treadwell — also known as "Social Jo" — is sharing all of her top tips for writing great Instagram captions, selling without being too "sales-y," making the most of hashtags, and more. Listen in to get all your caption questions answered!  Episode Descr...

The art of selling doesn't always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many exc...

The deadline for joining one of our jewellery diplomas is coming up next week, so don't wait to sign up! In this episode, Jess provides an overview of each of the diploma programmes, what you can expect to learn, and where to go for more information. She also explains why these diplomas are so beneficial for jewellers and she shares some encouragement about the importance of investing in yourself....

There are so many ways to learn silver jewellery making, so how do you know which methods and teachers are right for you? In this episode, jeweller and Jewellers Academy mentor Kim Thomson shares 7 of her tips for anyone getting started with silver metalsmithing. She talks about characteristics to look for in a teacher, the importance of community, overcoming imposter syndrome, and much more!    ...

If you're on the fence about signing up for a jewellery diploma in 2023, this episode is for you! We share a live recording from a Q&A session with Jess and three of our jewellery diploma graduates. The jewellers answer questions about the diploma projects, the experience of doing the programme while working a full-time job, and much more. They also explain how the diplomas have helped them grow t...

Filigree can seem intimidating at first, but it's a valuable skill for every jeweller. In this episode, Jess talks with filigree expert Michelle Lierre about her top tips for learning filigree. Michelle also shares 6 common mistakes people make with filigree and explains how you can troubleshoot each of those issues. Whether you already work with filigree or are looking to get started, you won't w...

The more you experiment with silver metal clay, the more you'll realise just how many possibilities there are. In this episode, Jess talks with Petra Cameron of Metal Clay Ltd about her ten favourite tools for working with metal clay. From basic essentials to products you can use for new techniques, this episode has something for everyone!     Episode Description: This week we'll talk with Petra C...

Have you ever considered building a business around silver metal clay? This week's episode is for you! Jess breaks down several different business models that metal clay is uniquely suited for, whether you want to teach, make artisan jewellery, or something else entirely. She also shares some of her top tips for setting yourself apart in the metal clay space and reminds us why it's so important to...

Whether you're in a creative rut or feeling inspired, there are certain practices you can do to help give your creativity a boost. In this episode, Jess shares five of her favourite ways to boost her creativity (plus one bonus) and gives practical tips for how you can implement these practices in your own life.     Episode Description: In this episode we're talking about nurturing and growing our...

Posting great selfies can help your audience get to know you and feel more connected to your brand. In this episode, Jess talks with Susan Heaton, a brand photographer who specialises in small businesses. Susan shares her top tips for taking good selfies for your business. She also explains how you can feel more confident and move past the nerves that come with posting pictures of yourself.     Ep...

Metal clay is one of our favourite materials to work with at Jewellers Academy, and in this episode we're telling you why! Jess talks with Anna Campbell about the top ten reasons why they love metal clay, and why they're so excited for our new Silver Metal Clay Diploma. Whether you've worked with metal clay for years or are interested in trying it out for the first time, this episode has something...

In this episode we're sharing everything you need to know about our newest diploma programme, the diploma in Silver Metal Clay. Jess explains who the course is for, how it's structured, and what you can expect to learn throughout the year. She also talks about why she loves silver metal clay and shares some reasons why you may want to join us for this course.   Episode Description: This week we're...