JAR Inside the Research Podcast

Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg University) and Dr. Guda van Noort (University of Amsterdam). Dr. van Reijmersdal shares findings on how micro-, macro-, and mega-influencers affect brand...

How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Associate Editor of the Journal of Advertising Research, hosts a discussion with the full author team behind "Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?" Dr. Alena Kostyk (EDHEC Business School), Dr. Jie Sheng (Macau University of Scie...

How can brands use immersive advertising to engage consumers? In this episode, Dr. Cece X. Y. Leung (University of North Texas) discusses her Journal of Advertising Research article, co-authored with Dr. Dimitrios Buhalis (Bournemouth University) and Dr. Giampaolo Viglia (University of Portsmouth). We explore how brands in travel, hospitality, and entertainment use virtual and augmented reality to...

In this episode, Alicia Barker , Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott , a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest research paper titled "How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy...

Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from the University of Florida's Warrington College of Business. In our latest episode, we explore the impactful research titled "How Charitable Appeals Shape Donors' Donation Choices" . This study uncovers the nuances of how positive and negative appeal...

We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-authored an intriguing study titled "Purpose Advertising and the Credibility Gap: How Consumers Respond to Established Versus Emergent Brand Activist Messaging." I...

We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance” published in JAR.  In This Episode: - Discover how low-clutter radio stations with...

Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about his research featured in the Journal of Advertising Research, titled "Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable D...

Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of London, co-author of the groundbreaking study titled "Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigatio...

Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jonathan A. Jensen , from the University of North Carolina at Chapel Hill. I had the privilege to interview Jonathan about his new research featured in the Journal of Advertising Research, titled "Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comp...

New JAR Podcast with Junwei (Jerry) Yu We are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author of the research article "The Effectiveness of Implied Explosion in Perfume Ads” that appears in the June 2024 issue of JAR. The article is co-authored with Olivier Droulers and Sophie Lacoste-Badie Key Insights from the Article: 🔹 Implied Explosion Technique: T...

Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matthew Pittman (University of Tennessee), Tyler Milfeld (Villanova University), and Kibum Youn (University of Tennessee), with Colin Campbell, Editor of the Journal of Advertising Research. Join us as we delve into: The impact of single versus multiple green ti...

Dive deep into the fascinating insights from the article "The Impact of Advertising on a Company’s Stock Price" by Shuba Srinivasan (Boston University) and Dominique Hanssens (University of California, Los Angeles), with our special guest moderator, Jonathan Knowles, founder at Type 2 Consulting. Join us as they explore: How advertising can positively impact company value by strengthenin...

Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements In this episode, Susanna S. Lee from Temple University tells us more about studies she and co-author Huan Chen from the University of Florida conducted about how ASMR (those whispery, tingly videos) is making its way into ads. They looked at what young adults think about this trend...

How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory Meridian Response Cues   How can brand managers maximize their engagement with tingle-inducing ASMR videos on YouTube?  This JAR study about autonomous sensory meridian response (ASMR)—the condition that causes a pleasurable tingling across the head, neck and other ar...

Things learned early in life are recognized faster and more accurately, according to the age-of-acquisition effect, a phenomenon studied widely in psychology research. Does this apply to brand recognition, too? Yes, according to a 2010 study (Ellis, Holmes, and Wright, 2010) —but now challenged by an article in JAR . Listen as authors Peilin Phua and Bill Page (University of South Australia) discu...

How worried are brands about their ads getting placed near negative content as a result of programmatic advertising? How serious can the impact on consumers’ brand perceptions be? More than you would expect, according to Ross Johnson and Farnoosh Khodakarami, whose work published in JAR on brand safety stemmed from a simple question from an advertising executive: Is there academic research in this...

A recent ad for Moonleaf, a Taiwanese milk tea brand, shamelessly put down viewers. Its message: “You’re already fat. You won’t get any fatter with another cup.” Another ad by UCC, a Japanese instant coffee brand, scorned: “Feel dog-tired? Nah, dogs are not as tired as you.” How do campaigns that mock customers and potential customers—an emerging form of advertising happening mostly in Asia—succee...