J Cleveland Payne's Creators Pep Talk

Of all the things I am and I do the most memorable seems to bb 'JJ's dad.' you may think your audience knows who you are, but they probably don't identify you as the image you are trying to push.

No, the logo is not the *first* thing you should do in getting started, but by creating some identifying graphic very early in the process, you will give yourself a symbol for motivation and a simple tool to help explain the effort to doubters.

Your podcast may be a personal cash suck, but it should not operate as a wild night out. It should at least feel like a minor chore that you must do.

As a coach who sells courses, you would think this would be an unwavering yes. But, as a person who hires coaches and constantly signs up for courses, this one gets the standard, 'It depends.'

…and mugs and stickers and all the things. Just don't expect magic from having all that swag to hand out.

If you are having issues with the famous people pulling in all the listeners for your podcast, remember how much how care about famous people just because their famous, and don't care about regular people we have a real chance to get to know.

Call outs to other people are find, but be careful in calling a name of a person you don’t really know your friend.

Finding dedicated space that is suitable for use for your creative purposes will be difficult. When you find adequate space, make sure to protect it.

You may be your only audience for longer than you like, so you might as well entertain and enlighten yourself.

I have been away from the main studio I use to record because of college football. Using portable equipment in lease than favorable conditions, I have been plagued by bad audio for a while. Hear how I failed to acknowledge it, and what you may choose to do in a similar situation.

Using canned opens and closes can save you time, can help keep you on time, and alleviate some of the need for come up with ‘clever banter’ for your opens and closes.

Even if you buy lower quality computers, assigning them to dedicated tasks may be easier on your wallet and your stress than trying to push more life out of your already overworked current machines.

The reason you look and sound different in your recordings is that it is a recording. Because it is a recording, it can be manipulated to your benefit, mostly.

First, don't steal copyrighted music. Second, find unique sounds and options. But if you are okay with a simple, possibly overly sampled sound (especially if this a early attempt or throw way effort), go for it.

You cannot produce a podcast for ‘absolutely free,’ but you can produce a decent product for extremely low cash down. However, the more you choose to invest in your productions, the more you can get out of your productions. To a certain point.

If you cannot pinpoint how your audience would thing, work harder to define who your audience should be.

You do need to come up with unique angle to make your podcast stand out in the crowd. But your podcast is itself ‘unique’ because you yourself are an unique person.

Go ahead and do those veteran moves you like as you begin your podcast journey. If you find they are not you, stop doing them.

You can easily podcast about what you already know. Podcasting about your actual job sounds like a subject you can easily get into. But should you?

There are plenty of stories of people finding their personal 'pots of gold' directly from the labors of their podcast. Statistically speaking, 'plenty' is not a sound case to bet the farm on anything. Make sure your expectations for the podcast are realistic and attainable. 

You're not getting feedback from your work. This is not a sign that your work is not good. This is more of a problem of sample size and the newness of your podcast. 

If you cannot point out how your audience would think, work to define who your audience should be and then go find those people and see how well it lines up.

Assume all the podcast ideas that can every have come are completely exhausted. Start your podcast anyway.

Basic podcasting questions, not-so-nicely know as Podcasting 101 Questions, will always come up if there are new podcasters. They oddly come up frequently from expectance podcasters as well.

Always play to your audience but never be a jerk about it If your audience lives by a certain code that you agree with, worrying about insulting someone not in your audience is worthless to you, even if controversial.