Hosted by Dr Paul Harrison from Deakin University

It's not real!

Society EN ↓ 32 episodes

It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.

Be sure to visit the podcast's website and support the creator: allmylinks.com

Author

Hosted by Dr Paul Harrison from Deakin University

Episodes

7: Unselling and Demarketing - Interview on ABC Radio 07.02.2020 20:09

If we think about the product offering a range of benefits, we can see how this might also be communicated through packaging and the service environment. Aesop, for example, has changed the way that companies package and sell beauty products. In this interview with Dr Paul Harrison from Deakin Business School by David Astle at ABC Radio they discuss how brands influence consumer behaviour through...

6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism 30.09.2019 45:23

In this episode of Listen to This we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing.

5: ABC Radio Melbourne discussion all things consumer behaviour and marketing 26.09.2019 21:55

A special episode of Listen to this... Lehmo interviews Paul Harrison on ABC Radio Melbourne about all things consumer behaviour and marketing.

4: Peak streaming, oversubscribed and the curse of product recalls 29.08.2019 32:31

In mid-November, Disney Plus, the streaming service from the Mickey Mouse conglomerate will launch in Australia. The service will cost $8.99 a month or $89.00 for the full year. Not bad for access to the Disney back catalogue, the Star Wars franchise, the list goes on... Will you sign up? Have we reached peak streaming? And, can you guess which car brand had the most product recall in 2018? You m...

3: Net promoter scores, artificial intelligence and selling your soul to the marketers 17.07.2019 41:32

Does your company use the net promoter score? Is it really the silver bullet that marketing research companies tell you it is? And... What happens when your company’s perfect hashtag gets co-opted by the bad guys? In this episode, we explore the murky world of artificial intelligence, marketing research and selling your soul for research dollars. Are we being over-researched? And when is too much...

2: Changing banks, vegan burgers and marketing the AFLW 07.04.2019 40:55

When is a bank not a bank? And how difficult is it to change your bank when you know you really want to break up with it? This week we explore why the Banking Royal Commission has changed the way that banks brand themselves. And… Guns and Collingwood Football Club. Is there a link? We reckon there is, but the link is not what you think and can be explained by a psychological theory that we all ca...

1: Captain Marvel, trolling and nerd spaces 15.03.2019 30:59

Captain Marvel, Huawei, the Catholic Church, and Boeing are all in the news for basically the same thing, but a little bit different. What am I talking about? In this week’s episode we delve a bit deeper into reputation management, online trolls and identity dissociation to work out how these brands are going to dig their way out of their current troubles. Plus, what is a nerd space and how is p...