w/ Kathy Rast, SBO in Little Language Matters* 🌱🧱😃
It's (not) A Big Thing: A Solo Business Podcast
Saying solo business is a side hustle is as attractive as skinny jeans with a muffin top 😝 Here we're cutting the fat from the assumed assumptions of squeezing into old ways of working to grow solo business to be simple enough. Enjoy ☺️ itsnotabigthing.substack.com
Author
w/ Kathy Rast, SBO in Little Language Matters* 🌱🧱😃
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
23 | When to put your Strategic Direction to work in your Solo Business Strategies. 08.09.2025 43:24
How we think in our Solo Business generally often always falls into one of two cognitive comfort thinking camps. Some of us enjoy working among the big bigness of the big picture and picking the direction and destination. Some enjoy the diving into the detail taking the big picture and making it really real. We have a choice. We can stay in our lane. Or, we can learn our comfort zone and enough of...
22 | How looking through the buying lens can work better for you and your Solo Business. 31.08.2025 25:12
Let’s have a little fun with playing with a popular ‘mindset’ — (specifically, part of the Money Mindset) — tis always a little fun to look a set mind in the face and wonder what is fixed and fused and what is open to another view. Here we slip from selling to buying and by doing so move what we see from the back-of-business to look at our Solo Business from the lens of a buyer out front. You are...
21 | How we can lean on the labels of Solo Business and Small Business to do some of the heavy lifting. 24.08.2025 26:55
Small Business and Solo Business are labels lobbed about with little thought in our business conversations. And, it is this little thought out thinking that we can now realise a real opportunity to lean on and leverage these labels to do some of the heavy lifting in our front and back of business thinking. This is a public episode. If you would like to discuss this with other subscribers or get ac...
20 | Why growing a Solo Business garden makes more sense than building a business building. 17.08.2025 27:05
It is simple, buildings are built for a purpose, and while that purpose may change with future custodians, the walls are where they are, the floors are fixed, and ceiling keeps everything contained and concentrating on meeting that business purpose . A Solo Business needs more set structure. The idea of fixed flexibility kinda feels more like flapping in the business breeze to make something alrea...
19 | How saying you're a solopreneur talks less to your Solo Business and more to you. 10.08.2025 14:57
So many Solo Businesses start from the self selected label of being a solopreneur (a nod to stepping out of the ever crowded crowd of entrepreneurs and being chuffed where all is done by one ). Here we expand on the existing and open an option to a knowing know of when to name yourself a solopreneur and when to shift the focus to your Solo Business. This is where you having a strong sense of self...
18 | Why 'we is me' is less to do with headcount and more about growing in Solo Business. 03.08.2025 7:31
In the context of conversations in business, scale says ‘more’ to many. What is commonly confused is the tendencies to talk to size being about headcount, assuming that more people means more capacity, more capability, more more to do more, to be more. Now some will trust when there is more, and they are right, there is a time when you need more business bums in seats to hold and have confidence i...
17 | When it's best to be a Solo Business Owner and when to be a CEO in Small Business. 27.07.2025 15:56
The funny thing about taking what works in big business and popping it to play a part in Solo Business that sometimes it looks a little very different. Here we draw the focus to a frame of connecting your Solo Business to resources through specific relationships, specifically those relationships assigned to exisiting business role names. In this conversation we work with business roles as a bridge...
16 | How the Director and Manager lenses lighten the workload in Solo Business. 20.07.2025 26:14
We are putting forward the idea that maybe the middle can be less messy or muddy and16 be more magic with the clarity cleared up when working with a couple of key Business Role Lenses, specifically the Manager and Director. Through a real world example we share an application of how the Manager and Director can both connect and correct working in Solo Business. Some lenses feel more familiar, whil...
15 | How bringing Business Roles into Solo Business grows clarity, congruency, and connection. 13.07.2025 19:05
Business role lenses are so light and so little they are easy enough to pull out in our days and ways. Growing on what we are already knowing about Business roles Lenses, we keep going growing. Really leaning in to learn what we can learn, what we can leverage, and where it can lead us (on and off track). The point is in the persistent practice of pulling out the aligned lens for you to direct, de...
14 | How a level line works for Solo Business. 07.07.2025 17:09
In big business layered layers of levels make sense. It makes sense to move the deciding, directing, and doing to be done on different floors (metaphorical and actual). In medium and small business these levels work too. In Solo Business…not so much. Here we continue to grow the idea into Solo Business ways and days where ‘all can be done by one’ by building in the Business Role Lenses. Same level...
13 | How Business Roles Lenses can be a game changer in Solo business. 30.06.2025 41:40
Groan, another game changer Bear with, maybe this one really is 🙃 Remember a couple of convos ago where we dared utter aloud the idea that ‘all can be done by one’ in Solo Business and said it again that we can work towards ‘all done by one’ as a normal norm by shifting your knowing of a business day away from what you may know, or is normal for the many, and instead of filling out the day to...
12 | How knowing your Niche lightens the load to grow in Solo Business. 22.06.2025 21:02
Knowing your Solo Business Niche is only the beginning…working out where in your days and ways you actually use your Niche to navigate what we do, to indicate what we need to (and do), and to extricate us (from what we really don’t need to be doing 🤭). Yes, your Niche names who you do and what you do for/with them. And yes, your Niche ties you to that something bigger than your business. Your Nic...
11 | How not saying your Niche aloud may be working for your Solo Business. 15.06.2025 38:04
Knowing your solo Business Niche is one thing, saying it aloud is another. We are forever meeting our needs in every decision, every doing, every ‘darn it', why won’t you just work already!’ The funny thing they do not tell you about meeting our needs…we are amazing at meeting them in the most not great ways in our days. That’s not the point pained to provoke here — we are not the type to say be b...
10 | How little language leaks can tell you where you 'really' are in your Solo Business. 09.06.2025 20:45
From the beginning we are encouraged to talk about our Solo Business aloud. While this suggestion is not paired with being particular who you share with, that is another conversation. Here we tap into the talking talking that can let anyone who knows to notice where you and your Solo Business growth are at, where you are going, and a hellava lot about who you have be talking to where you have been...
9 | How Niches are nice and Markets can do more in Solo Business. 03.06.2025 17:43
From the moment we say aloud that we are beginning a business, there is that assumed assumption littered and layered into each well meaning question and queries to learn more before you know. Before you know what you do. Before you know who you do it with (or for). Before you know part you want to play in a picture that is far from painted and ready to be viewed aloud. Knowing this knowing, even w...
8 | How a Business Niche can better steer your Solo Business network. 25.05.2025 33:21
Niche and networks are two terms tossed about the common business conversations like confetti sprinkling the assumed assumption everyone has them and uses them. Now, the former is truer than the latter and the latter is certainly alive and living, but the two together…not often so. Here we put forward the idea of not being driven (by what you can give) but of driving (designing what you give and g...
7 | Why Scale(able), Sale(able), and Sustain(able) mean more in Solo Business. 19.05.2025 39:05
Hello and Welcome 👋 You're invited to join our growing convo about separating the Solo Business Structure from the Small Business bucket. Just by talking about it here we're taking the first steps to see the Solo Business Experience to being to stand out, to be stand lone, and to be something kinda truly special. In this conversation we're growing in what we're knowing by circling back and clicki...
6 | How a bigger business vision can be better for Solo Business. 12.05.2025 43:52
Wanna know the number one way to sell yourself short in Solo Business? It’s easy, just set your vision to a short view (a give away is that your business is mentioned in the vision wording words). Go bigger! Go beyond your business! Go beyond your market, your industry! Stuff ‘em, go bigger! Go so big you are beyond the boundaries of being told what you do and how you do it. Instead see the lines...
5 | Why it's important to know you can always close your Solo Business for good. 04.05.2025 31:53
It is funny, everything that begins ends, everything that starts stops, everything that is already was. Yet, when it comes to business, the conversation about consider closing is kinda taboo almost like if we say it out loud that we may make it happen. Yeah. Nah. From experience, the funny thing is that as soon as it is said aloud it plays the part it needs to play. For many Solo Businesses, it is...
4 | Why it's time to separate Strategic Direction from Strategy in Solo Business. 28.04.2025 16:33
There are some parts in solo business where this is the same as that and this can do the same thing as that… strategy and strategic direction is not in this category. When it comes to strategy and strategic direction , one is moving and the other is the stable stability that keeps the Solo Business playing a part in something bigger. Where you will have one strategic direction , you can have many...
3 | How to begin to move on from being everything, everywhere, all at once in Solo Business. 21.04.2025 27:56
Time is one of the most valued and valuable resources in a Solo Business. Something that is learnt often always the hard way and without knowing until it is known is that a work day does not equal a calendar day. Here we suggest a suggestion to shift the view from designing your work ways and days from the time you have to the time you actually need to work based on your actual Solo Business needs...
2 | How sharing your business beliefs can be better for Solo Business. 13.04.2025 37:37
You are invited to consider an idea of an idea, specially why you may want to be clear on your beliefs and how you can use your values to grow trust. Working with the words we actually use, we can make to small changes that can grow what we know bigger than what we know now. In this conversation I draw a line to separate and support construct to stand strong on its own side-by-side. We clear up th...
1 | Why one Solo Business is on a mission to grow Solo Business to play a part in something bigger. 06.04.2025 35:02
Update: You may notice that the description below feels put together and has a strong sense of self. You are right! We pull this front of mind as listening to this first conversation you may feel the feels of the sense of self being out of sorts and leaning towards being more like ‘unsure of self. You are right! You see, we (Kathy and Little Language Matters*) knew we had to begin to grow what we...
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