Shorty Awards

It's No Fluke

Business EN ↓ 405 episodes

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!

Author

Shorty Awards

Category

Business

Podcast website

shortyawards.com

Latest episode

Jul 9, 2026

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Episodes

E177 Rachel Catanach: Anchors in an Uncertain Environment 12.05.2025

Rachel Catanach is Senior Partner and General Manager of FleishmanHillard’s New York operations, responsible for people development, cultivating existing client relationships, and securing new business.  She has held this position since November 2021.  She also spearheads the firm’s Global Executive Advisory initiative.  A New Zealand native, Rachel started her communications career as a business...

E176 Carolyn Pollock: Investing in Brand Messaging to Reduce Lower Funnel Costs 09.05.2025

Carolyn Pollock is a visionary brand builder who has transformed some of the most iconic brands in North American retail. As Chief Marketing Officer at Tailored Brands (parent company of Men’s Wearhouse and Jos. A. Bank), Carolyn led a sweeping brand and creative relaunch, reshaping customer perceptions and driving measurable gains in awareness, consideration, and loyalty. Known for her bold appro...

E175 David Shelley: Striking the balance between intuition and data 08.05.2025

David Shelley is Chief Executive Officer of the Hachette Book Group , which is home to seven publishing divisions – Basic Books Group; Grand Central Publishing; Hachette Audio; Little, Brown and Company; Little, Brown Books for Young Readers; Orbit; and Workman Running Press Group. He also serves as CEO of Hachette UK, the second largest UK publisher, with 12 autonomous divisions and over 50 impri...

E174 Jamie McLaughlin: Skills-Based Hiring & Other Talent Trends 07.05.2025

Jamie McLaughlin is the Founder and CEO of Monday Talent . He is regarded as an authority in Marketing, Creative and Communications recruitment and search, successfully working in the industry for nearly 20 years, across 5 continents and partnering with the world’s most regarded brands. Jamie has an unrivaled global network and has created formidable tactical partnerships with some of the most hig...

E173 Maria Rodriguez: Every Company is a Media Company 06.05.2025

Maria A. Rodriguez is the VP of Marketing and Communications at Open Influence , a global creator marketing agency that has shaped the industry since 2013. With over 13 years of experience spanning journalism, digital media, and strategic communications, her career has been built at the intersection of media, culture, and technology. She holds a Master’s degree in Strategic Public Relations from U...

E172 Barbara Duffek: Transparent Opportunism & How to Measure Authenticity 04.05.2025

Barbara Duffek is an Assistant Professor of Marketing at Georgia State University, J. Mack Robinson College of Business. Barbara holds a PhD from Imperial College London. In her research, she explores the cooperation between different stakeholders in influencer marketing, with the goal of better understanding how influencers can be effectively leveraged. She also explores the use of AI in consumer...

E171 James Heath: Why Creator Trust is 25% Higher in the Hispanic Community 02.05.2025

James Heath is the VP of Creator Marketing at TelevisaUnivision , boasting 8 years of experience in the creator economy. With a career spanning various roles in growth strategy, audience development and talent management, James has navigated every creator era, from MCN to TikTok house. In his current role, he has reshaped TelevisaUnivision’s creator capability by launching a new model for brand pa...

E170 Creators Corp: Why UGC and Gaming are The Future of Brand Activations 02.05.2025

Anne-Margot Rodde, Founder & CEO, Creators Corp. For nearly two decades, Anne-Margot Rodde has been a pioneering force in video games, digital media, and the metaverse, holding strategic roles at leading agencies and driving high-profile projects for brands like Microsoft Xbox and PlayStation. Margot launched her first gaming venture with experiential agency WePlay, serving clients such as EA,...

E169 Kevin Herrera: Scaling and Longevity in the Creator Economy 01.05.2025

Kevin Herrera is a veteran of the creator economy with 18+ years in the game. Currently operating TheMachine and previously at The Gersh Agency, Kevin's prophetic thought leadership has led to a sizable LinkedIn following, hundreds of millions of dollars earned for his clients and a network of creator representatives nearing 1,000 members. Kevin is a rare mix of storyteller and business acumen...

E168 Armando Turco: Social Burner Phones & The Gooey Center of Culture 29.04.2025

Armando Turco is the President of Mojo Supermarket , a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative. Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world’s original and largest oat milk company. In his r...

E167 Jennifer Wakefield: How to Market an Entire City 28.04.2025

Jennifer Wakefield, APR, is the President and Chief Executive Officer for the Greater Richmond Partnership (GRP). In her role, she is responsible for collaborating with public and private sector stakeholders to set and drive the organizational vision. She assumed her current role in February 2021 after joining the organization in 2017. During her time as President and CEO, she created a new strate...

E166 Alessandra Catanese: How Smosh Builds Upon a Creative Culture 25.04.2025

Alessandra Catanese serves as CEO of Smosh, the internet’s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese’s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in...

E165 Jillian Janaczek: Curiosity is More Durable than Certainty 24.04.2025

As CEO of Porter Novelli , Jillian Janaczek manages talent and operations of the strategic communications company globally, nurturing key client relationships, and driving business growth across Health, Corporate + Brand, Food + Ag + Nutrition, Purpose + Impact, Tech, and Government, as well as strategic services. She is part of OPRG’s (Omnicom PR Group’s) global leadership team. ​  Before Porter...

E164 Dakota Lowe: Climbing Cringe Mountain 23.04.2025

Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars. Previously at GSD&M, Dako...

E163 Scott Sutton: The Time is Now for Later 23.04.2025

Scott Sutton is the CEO of Later , where he leads the company's strategic vision and operations. Previously, he served as Chief Business Officer at ZoomInfo, helping grow the business from $150M to over $1.2B ARR through 10 acquisitions and an eventual IPO. Scott holds a Bachelor's and Master’s in International Management from Portland State University and studied business analytics at Har...

E162 Sixteenth Sports: How to Change With The Culture 22.04.2025

Alexis Ramos & Ray Brown are Co-Presidents of Sixteenth Sports ,  a division of Sixteenth, one of the leading, global Athlete Creator talent partnership companies. They lead Sixteenth Sports under the Whalar Group umbrella, creating a new stadium for Athletes to collaborate with brands beyond social media reach and build IP worthy of long-term partnerships. A visionary leader and influential H...

E161 Ashley Sonlin: Unlocking LinkedIn for Creators 18.04.2025

Ashley Sonlin is a digital marketer with a sharp eye for what drives engagement. She began her career as a celebrity talent manager, working with multi-platinum, Grammy-winning artists, then moved into the creator economy, leading influencer campaigns for brands like McDonald’s, Xfinity, and Macy’s at Influential. While earning her MBA at Northwestern Kellogg, she built a TikTok following of 500K+...

E160 Jeff Shardell: How a Brand Stays Humble 18.04.2025

Prior to founding Humble and moving to Taos, Jeff Shardell spent his career living and working in the San Francisco Bay Area. His last company was Google where he was Director of Business Development. There, he helped build their strategic partnerships team and rode the rollercoaster from an early stage start-up to one of the most successful tech companies in history. Prior to that, he was at a nu...

E159 Christian Muche: Defining What is POSSIBLE 16.04.2025

Christian Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the leading and most international digital marketing event in the world. See...

E158 Nii Ahene: How to cover the creator economy 15.04.2025

Nii A. Ahene is the founder and managing director of Net Influencer , a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and h...

E157 Sarah Adam: Creating a long-term fit for both the brand and creator 14.04.2025

With a strong passion for Partnerships and Marketing, Sarah Adam has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Today, Sarah heads Partnerships and Influencer Marketing at Wix, focusing on Wix's end-to-end web creation platform for Agencies and Enterprises, called Wix Studio . 

E156 How Charles Haynes Became The King of Niches 11.04.2025

Charles Haynes is the founder and managing director of Ziggurat XYZ -- representing the world’s top factual entertainment creators including industry leaders like James Hoffmann , a globally celebrated coffee expert; Matt Parker (Stand-up Maths) , whose mathematical storytelling captivates millions; aeronautical engineer Xyla Foxlin , whose creative projects inspire young makers and women in STEM;...

E155 Phoebe Bain: Why Newsletters are Having More Than a Moment 09.04.2025

Phoebe Bain is currently the Business & Finance Section Editor at ⁠1440⁠ . In October 2024, she launched 1440's second-ever newsletter product, 1440 Business & Finance: a newsletter that provides more than 200,000 readers with the foundational knowledge they need to understand today's business news. Previously, she served as a senior reporter at Ad Age covering DTC brands, influenc...

E154 Kyle Harris: Never lose sight of the goal 07.04.2025

Kyle Harris  has spent the last decade turning social media into a business growth engine. His journey started in the early days of digital marketing, building a strong following on Twitter and becoming a standout on Stickam , a live-streaming platform where he hosted a weekly show for nearly 1,000 engaged viewers. That ability to capture attention and create community set the foundation for what...

E153 Brittany Ratelle Give Us Free Legal Advice 03.04.2025

Brittany Ratelle is a practicing business and IP lawyer with more than a decade of experience advising creators, social-first brands and agencies in the influencer marketing and digital media space. Brittany also creates content herself as a legal “edutainer” and focuses on making business legal information relatable and accessible to modern entrepreneurs. She has helped hundreds of entrepreneurs...

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