It's Mostly Marketing

Lisa and Simon discuss key metrics such as website traffic, conversion rates, and user engagement, emphasizing the need for businesses to understand their data to make informed decisions. The conversation also covers various tools available for analytics, the integration of different marketing channels, and the significance of identifying trends to derive actionable insights from data.

Simon asks Lisa about the fundamentals of email marketing and its importance for businesses. They explore the benefits of email over other media, ethical considerations in list building, and the components of effective email marketing. The discussion also covers mobile optimization, measuring success, choosing the right platforms, common mistakes, and practical steps for getting started with email...

Lisa and Simon pause from the regularly scheduled program to answer listener questions. They explore various marketing strategies, focusing on audience engagement, the importance of mapping marketing funnels, and personalizing approaches for diverse customer bases. They discuss the challenges of lead magnets and conversion rates and provide insights into marketing opportunities. #itsmostlymarketin...

Lisa and Simon explore the concept of lead magnets in marketing, discussing their importance in capturing customer information and converting prospects into clients. They use real-life examples from a recent home expo, highlighting various offers and strategies used by vendors to engage potential customers. The discussion covers different types of lead magnets, how to choose the right format, and...

Lisa and Simon delve into the intricacies of demand generation and traffic generation, discussing the importance of understanding these concepts for effective marketing. They explore various strategies for generating traffic, including content marketing, SEO, and leveraging social media. The discussion also covers the role of paid advertising and search engine marketing, emphasizing the need for t...

Simon and Lisa delve into various aspects of website basics, including web hosting, content creation, audience engagement, SEO strategies, and the importance of customization and credibility in establishing a digital presence. They discuss the evolution of digital marketing practices and how businesses can effectively connect with their target audience. Meet the hosts: ⁠ https://itsmostlymarketing...

Mimi Rosenheim shares her journey and discusses the importance of understanding the difference between messaging and copy, the power of storytelling in marketing, and the need for businesses to target different audiences effectively. Mimi also highlights common pitfalls for small business owners in marketing, the significance of revisiting messaging as a living document, and the role of SEO in sha...

In this conversation, Lisa and Simon discuss the importance of marketing analytics, focusing on tools like Google Analytics and Google Tag Manager. They explore the concept of marketing attribution, emphasizing the significance of understanding touch points in the customer journey. The discussion covers various attribution models, the role of tagging in tracking marketing efforts, and how to use d...

In this conversation, Kristina Williams shares her journey of starting and growing her gymnastics school, discussing the challenges and successes she faced along the way. She emphasizes the importance of customer experience, effective marketing strategies, and building a strong team. Kristina also highlights the significance of data management and setting clear goals for business growth. Her insig...

Simon and Lisa discuss how the marketing funnel is not a linear process but rather a dynamic and personalized journey for each user. They also highlight the differences in marketing funnels for different types of businesses, such as a coffee shop versus a tech startup. The importance of targeting the right audience, refining marketing strategies, and measuring and optimizing campaigns is emphasize...

Simon and Lisa discuss various aspects of marketing, including the importance of understanding target audiences, crafting effective messaging, and utilizing customer data to inform marketing strategies. He emphasizes the need for businesses to focus their marketing efforts and adapt to changes in the market, including the integration of AI in marketing strategies. The conversation also touches on...

Join Lisa and Simon as they unpack the essentials of marketing for small businesses. In this episode, we're diving into the core elements that can make or break your marketing efforts. Discover why starting with a solid strategy is crucial and how understanding your brand and audience can set you apart. We'll walk you through creating a comprehensive marketing plan, establishing an effective onlin...

Welcome to "It's Mostly Marketing," the essential podcast for small businesses and startups looking to master their marketing game. Hosts Lisa Flosznik and Simon Hunt, seasoned marketing experts, kick off this series by introducing their unique blend of practical strategies and engaging conversations. In this premiere episode, discover why effective marketing is crucial for small business success,...