It's All About the Questions

The biggest downfall to any brand is not what you think. It's not a failure in service or product delivery. It's not even a scandal. Tucker Stine has been helping brands of all sizes avoid and recover from what is the biggest downfall for many years and he shares the answer on this epsiode. We also talk about branding to different gernations, brand accelerators and how to use them and how changing...

As if the title wasn't enough to suck you in there is more from this much requested repeat guest. Her latest book's title is You Don't Suck - Your Copy Does - 60 Kick-Butt Lessons on Copywriting, Business and Life and it definitely delivers. Be preprared for a high-energy listen as Carline talks about what makes an A-List copywriter, how to appreciate who you are and what you have, how to deal wit...

Having sold a business I can tell you that it is not just all about business issues like M&A, finances, contracts, staff, clients, branding and a few other things. What many never talk about is the emotional impact leading up to a sale, during negotiations and after the sale that can derail a deal before it gets to close. My guest is a serial entreprenuer who has written and spoken about the emoti...

Everyone talks about goals when they are starting out but do all goals matter equally? Are some dreams versus goals? Do all goals need to be done right now or do some need to wait because you need to look at them some more? My guest, Michael Nelson, is a serial entreprenuer who knows a few things about success, failure and goals that matter and don't. Take a listen as we talk about the book he fin...

What if you could turn upside down how you think about adding new partners and clients? What if you decided to create a business to help others do that? And what if that wasn't how you originally thought of your company? Take a listen as I interview Dina Moskowitz, Founder and CEO of SaaSMAX ParterOptimizer as she shares her entrepreneurial journey and the pivots she learned to make along the way...

Worry, anxiety, fear, frustration, lethargy, exhaustion and stress. I could check off the boxes on one or more of these almost every day. How about you? My guest is Dr. Katie Nall. She has a Ph. D in Mathematics Educations, is a multiple TEDx speaker and a Top level EFT practitioner. She didn't get her Ph. D until later in life but got it because she saw how stressed students were around math and...

Joe Serio doesn't look like he was deeply involved with organized crime yet he was. But from the good end of it. The side of protecting against and understanding the deep tentacles between the Russian government and their mafia and how that relationship impacts everything about the Russian culture mindset and outreach into the rest of the world. On this episode Joe discusses his latest book, Vodka...

Do you find yourself getting angry more frequently? Crying more or sometimes feel like you have a rogue persona inside of you that takes control and sends you into worry tail spins or eating binges? My guest on this episode is Rene Brent, RN and Certified Clinical Hypnotherapist/Instructor. Today Rene shares a quick, and I mean quick, exercise you can do to calm your mind and your nervous system p...

How do you build and maintain, "recency, frequency and money" while building raving fans?  Having a steady repeat stream of customers makes the difference between a profitable bottom line and one laden in red. Amy Biddle is one of the top e-commerce digital strategists and on this episode she talks about and shares tips on the the different kinds of Facebook ads, the difference in marketing on soc...

Founder of the Mentoress Collective and world renowned Copy Chief Marcella Allison has the data and experiential proof to show that women who are a part of women only mentoring and peer groups reach higher levels in business and in life. Join us as we discuss, and Marcella shares specifics on how women can close the success gap and raise each other up. Guys you can listen in as well :--). Marcella...

I had to have Jay McBain back on the show to continue our conversation from July, 2020 about customer obsession, journey mapping and the future of week. A year has gone by since then and I wanted to look at what he was seeing transformed, stagnant and a no go. With that in mind we ventured into conversation about opportunity costs and how at some point it becomes numeric and definable. But should...

Forget finding your unique value proposition. Focus on making yourself chooseable. That's what my guest Belinda Weaver believes is more important to focus on instead of trying to figure out what makes you, your company or your products different than your competitors. She believes that "we don't need to be 100% unique in business...we have to become chooseable. What does that mean though and how d...

I never turn down a chance to have John David Mann on the show. I crave reading any book, article, blog or social media post or even just an email he sends. Each word is crafted. Not just typed onto a page but crafted to create maximum lift to the entire manuscript, post or other type of written composition. No wonder he is a multiple New York Times bestselling author and that The Go-Giver, cowrit...

Becoming a Navy SEAL is hard enough but then becoming a SEAL Sniper and then SEAL Sniper instructor and then being asked to revamp SEAL Sniper training is not something many have on their resumes. Add NY Times Bestselling author, entrepreneur, military advisor, father, pilot, philanthropist and several other things to the list and you have an exciting repeat guest to my show. Brandon Webb recently...

Covid has put health at the top of many minds this past year plus and my guests are no exception. Tracey Welson-Rossman and Dr. Marta Becker were watching what was happening with patients being diagnosed with long-haul covid and decided to do something to help patients and their doctors track symptoms and come up with a common language to work towards healing. The result is an app, Journal My Heal...

Thomas Kies, or as I know him, Tom, just released his fourth novel in the Geneva Chase Mystery series. Books that you will want to devour from the first page until the last. I know from experience.  Writing novels is a passion for this former journalist and life experiences have given him lots of stories to tell and complex characters to create. But that is not all he does. His day job is running...

Illness prevented an earlier post of this episode recorded on June 29, 2021 yet the content is perfectly relevant today and always. giving ourselves permission to "kickass" as Angie Colee puts it is not something easy to do for most people. Many look for outside permission to excel and live full out for their dreams. Take a listen as guest Angie Colee shares how she learned to give herself permiss...

What do you call someone who is a Hip Hop artist, Yoga instructor, helps companies and individual create their brands and tell their stories? I call him Rajiv Nathan. Known as the Startup Hypeman in the world of startup pitching for funding, Rajiv Nathan AKA RajNation, spends his time helping companies of all sizes tell their stories. Not just for venture capital funding but also to their future c...

Working with staff is not easy. Add into that the long time relationship of a closely knit family who knows how to push each other's buttons and it could end up being a disaster. Or not. Can a father and daughter work together and perform as a team without drama? When the team is Neal and Tara Johnson the answer is yes. During this episode Neal and Tara share honest and thoughtful answers on why t...

When it's your birthday you get to talk about whatever lights you up and gets you excited and for me that is talking all things Star Wars, Star Trek, Marvel, DC and Harry Potter with a few friends. Take a listen as we debate characters, shows, directors and the shifting timelines of our favorite shows and movies. I am joined by Brits James Adam and Mark Asquith and fellow U.S. woman in tech Janet...

Jennifer Pestikas has lived her life choosing courage and overcoming self doubt to build an amazing career leading others/ Along the way she realized that becoming friends with yourself is one of the best things you can do. On this episode we talk about self-compassion, how Jennifer is making new boxes to reframe her life and how you can too. She also shares several powerful questions you can ask...

Kim Meninger is on a mission. A mission to stop imposter syndrome from stopping women from achieving their dreams. Having lived it herself she knows the constant battle of your own mind to tell you you can't possibly be good enough to do something. Her mission is so important to her she even created a podcast called, The Imposter Syndrome Files, and has a free 7 day challenge to greater confidence...

When all your competitors are merging or being bought outright, what do you do? Do you stay independent or do you look to do the same as them? When they all lock into one business focus, do you do the same or do you carve your own path? Jason Bystrak and Peter DiMarco, Vice Presidents at D&H Distributing (104 year old family owned company), join me on this episode to talk about how to know what yo...

There were some audio issues for two minutes. I apologize. My mom always told me don't borrow worry from tomorrow. I've not been really great about letting go worry. Do I obsessively worry? No. But many do. Any many others get into worry cycles. Rene Brent has written a powerful Book, Breaking Your Worry Agreement. On this episode Rene shares strategies and tactics she has developed over the cours...

How dealing with world leaders caused Denise Thomas to develop BEE Mindfulness methods to change lives and reduce stress. If you thinking putting deals together for just your business can be stressful imagine traveling all over the world to put together trade agreements with world and religious leaders, politicians at all levels and more. And then picture doing all that while living in your home w...