Irish Marketing Podcast

Pitch Perfect   is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space. It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor r...

On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with. On the pod, we’ve got perspectives from the client and creati...

We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today. Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where D...

The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, including an interview with Keith Lawler from Laudhuas our post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head...

As we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the episodes that have garnered the most downloads so this is very much the listeners selection. Todays pod features 3 of our 6 top moments including an excerp...

On today's podcast, we've got part 2 of our conversation with career adman turned pitch consultant Ray Sheerin. In a wide ranging conversation, we covered the following points. How pitching can be good for team building and office morale Why the most creative ideas don't always make the deck Why choosing the right pitch matters and choosing the wrong one hurts The CMO new broom dilemma what should...

On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management. Pitching is the lifeblood of every agencies business but the stats tell a shocking story.  Only 5% of pitc...

A Merrion Street power outage meant we were a man down when it came to guests this week. For that reason, this week's podcast will be the first in a one part series of mini marketing editions timing out at around 10 minutes. We're making up for quantity with quality though. I caught up with Gavin Duff, Director at Friday Agency, and one of the speakers at the 3xe AI conference which took place in...

Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media? On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts. Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing indus...

The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies. We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conv...

On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event. On the pod, we talked to...

This weeks episode is a 2025 Effies Award special and we’re bathing in the reflected glory of 3 gold winners  In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day. We spoke to Tara M...

This week, we were onsite at The Thinkhouse Youth Culture Uncovered 2025 Event.  This annual event showcases and explores habits, behaviors and beliefs of young people aged 16-35 with lots of different perspectives on the day from industry, from content creators and young people themselves  Here's what we cover Head of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Y...

The Irish Marketing Podcast powered by IMJ and Tinpot Productions  Today's edition is a Sounding Out 2025 After Pod featuring selected highlights from the half day conference which featured radio representatives from RTE, Baeur Media and the independent sector as well as presentations from a number of people driving new thinking at the intersections of technology, psychology, planning, media, cult...

The Irish Marketing Podcast powered by IMJ and Tinpot Productions  Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible human story.  And, we speak to Jess Murphy from Boys and Girls about arse analogies and how humour can be a very effective tool to make messages work, ev...

The Irish Marketing Podcast powered by IMJ and Tinpot Productions We talk to journalist, editor, broadcaster and host of the For Tech’s Sake podcast Elaine Burke  about a story that has been causing a stir in podcasting circles. Inception Point AI  are an AI company co-founded by Jeanine Wright who has been driving a lot of coverage around their podcasting concept. The company's plan is produce po...

The Irish Marketing Podcast powered by IMJ and Tinpot Productions On todays pod, we talk to Keith Lawler who is the Creative Director of LAUDHAUS - a sonic branding house specialising in creating audio niceness for brands. We’ll dig into the idea behind sonic branding from a broad and specific perspective with a great audio teardown from a recent project for Foxes Bow in Limerick   We also talk to...

The Irish Marketing Podcast powered by IMJ and Tinpot Productions brings you the 2025 ICAD Awards After Pod The IMP team was onsite at this years unique celebration of creativity in The National Stadium Dublin. Featuring interviews with creative teams from Forsman and Bodenfor s, Unthink , Publicis as well as the legendary Ballymun Monster . Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne...

The Irish Marketing Podcast powered by IMJ and Tinpot Productions is your weekly cruise through the sales and marketing landscape On todays pod, we’ve got Kate Goldsmith from IAPI who joins us to talk about the upcoming Effie Awards and gives some insights on how to up your agency awards game. And we delve into the second part of our interview with Kerrie Sweeney from the Public House, elaborating...

Here it is. Episode 01 of the Irish Marketing Podcast powered by IMJ and Tinpot Productions. Each week we’ll do our best to  bring you the essential stories, stats, insights and analysis creativity and chaos from marketing, adland and related territories.  Todays inaugural pod will feature The Public House’s MD Kerrie Sweeney elaborating on 3 of her essential agency hacks covering everything from...

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions is incoming from early September. Give us 20 minutes and we'll give you the need to know on what's happening in Irish marketing.  That means interviews, insights and and context from the frontlines of adland and further afield It'll be short, informative, and to the point with absolute minimum faff guaranteed The Irish Marketing Po...