Irish Marketing Podcast

What separates the marketers who will thrive in an AI world from those who won't? According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to proces...

What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and Bord Gáis Energy's Director of Marketing, Meadhbh Quinn to explore how this fresh, humour-driven campa...

What does it actually take to make advertising that people love rather than skip? In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\​TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades.  We dig into the unglamorous reality behind award-wi...

How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and customer experience. Laura shares fascinating insights from her journey with the bank since 2007, detailing...

For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation. In the course of the interview, Fiona lifted the lid on Heineken's Always A Choice research and we spoke about the "Magic" of Balancing Business and Creativity and...

On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters. Topics included 1. Youtube's Omnipotence and Global Footprint 2. Ho...

Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview. This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mob...

The Irish Audio Awards which took place in Smock Alley Theatre in Dublin last week. This is an unusual event which steps outside the norms of your average awards show. The Audio Awards is not just about giving out gongs; it’s a fully fledged show and live event including podcast interviews, live music, panel discussions and of course the award themselves. On todays pod, we give you a flavour of wh...

On the pod this week we're covering the Pitch Perfect 2026 Final which took place in TU Dublin Grangegorman. We spoke to the overall winner Ryan Ormonde from Saor Water and Gavin Doyle from Examinaite who picked up the audience appreciation award on the day.  The standout winner of the Pitch Perfect 2026 competition, Saor Water, helps brands ditch plastic bottles in favour of customised, sustainab...

We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01. On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to discuss the recent Súil Feasa report which addresses a key component of Irish language advertising ie how...

It's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions, Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the in...

This week's podcast as follow up to  a recent article by Danny Cullen Associate Creative Director at The Public House. The piece had the slightly counterintuitive title Disappoint Your Clients . On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are...

In this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration. We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were...

This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man Ken spoke to us about How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny.  How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch I...

On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including  The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency.  The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an extern...

Pitch Perfect   is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space. It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor r...

On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with. On the pod, we’ve got perspectives from the client and creati...

We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today. Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where D...

The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, including an interview with Keith Lawler from Laudhuas our post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head...

As we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the episodes that have garnered the most downloads so this is very much the listeners selection. Todays pod features 3 of our 6 top moments including an excerp...

On today's podcast, we've got part 2 of our conversation with career adman turned pitch consultant Ray Sheerin. In a wide ranging conversation, we covered the following points. How pitching can be good for team building and office morale Why the most creative ideas don't always make the deck Why choosing the right pitch matters and choosing the wrong one hurts The CMO new broom dilemma what should...

On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management. Pitching is the lifeblood of every agencies business but the stats tell a shocking story.  Only 5% of pitc...

A Merrion Street power outage meant we were a man down when it came to guests this week. For that reason, this week's podcast will be the first in a one part series of mini marketing editions timing out at around 10 minutes. We're making up for quantity with quality though. I caught up with Gavin Duff, Director at Friday Agency, and one of the speakers at the 3xe AI conference which took place in...

Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media? On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts. Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing indus...

The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies. We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conv...