IPBA® Connect | Turning IP expert knowledge into visible impact
🎧 IP Management Voice - Your Podcast on the World of IP and IP Management
Welcome to IP Management Voice – the podcast about Intellectual Property (IP) Management, business impact, and professional growth in the knowledge economy. In a world where ideas, technologies, brands, data, and know-how can determine business success, the strategic management of intellectual property is more important than ever. IP is not only about legal protection. It is about creating options, reducing risk, enabling growth, and making innovation strategically actionable. IP Management Voice now features three distinct series: 🔵IP Expert Series Conversations with leading minds in IP mana...
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IPBA® Connect | Turning IP expert knowledge into visible impact
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Latest episode
Jun 26, 2026
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Episodes
#45 Industry Acumen for Patent Attorneys 15.05.2025 10:54
This episode highlights how the industry background significantly enhances the ability to understand clients' needs and craft effective IP strategies for patent attorney Bernd Boesherz. The episode emphasises the importance of bridging the communication gap between attorneys and businesses, moving beyond technical specifics to grasp broader strategic goals. Ultimately, it argues that contemporary...
#44 Navigating Conflicting ESG Standards 13.05.2025 16:35
The episode explains the difference between standards and frameworks, highlighting six widely adopted initiatives: CDP, SASB, TCFD, GRI, CDSB, and IIRC. It outlines difficulties such as confusion, inconsistency, implementation obstacles, and varying interpretations of materiality. It concludes by calling for greater clarity, collaboration, and coherence to improve ESG reporting and comparability.
#43 Innovation Through Meaning: Design and AI 09.05.2025 15:22
Verganti highlights that radical innovation, or "epiphanies," come from challenging assumptions and reframing purpose, not just solving problems. He suggests that the rise of AI presents an opportunity to create new forms of expression, rather than replacing human creators. The text posits that true design is about creating meaning and advocates for inside-out innovation, driven by the innovator's...
#42 Strategic Trade Secret Management and Protection 09.05.2025 18:27
This episode explains what constitutes a trade secret, highlighting its differences from other IP like patents, and notes recent legal developments globally. The text further discusses the numerous management challenges associated with trade secrets, including risks from employees and collaborators, and proposes best practices such as documentation, layered protection strategies, and using metadat...
#41 Ingredient Branding Strategy and Practice 08.05.2025 20:28
This marketing approach, which evolved from the 1980s, uses push and pull techniques to target both B2B and B2C markets. While it offers benefits like price premiums and market power, it also poses risks such as dependency on OEM quality. This episode distinguish ingredient branding from co-branding and highlight the importance of material relevance, consumer visibility, and strategic labelling fo...
#40 Strategic Rebranding and Trademark Risk Management 08.05.2025 13:28
Drawing upon a 2015 academic study on brand identity and a 2024 legal analysis of trademark risk using examples like Nescafé and Tate & Lyle's Golden Syrup, they explain how elements such as packaging, messaging, and logos contribute to consumer perception. This episode stress the importance of trademark clearance and retaining distinctive brand components to avoid legal issues and loss of equity....
#39 Personal Growth: Digital Marketing for IP Experts 01.05.2025 17:51
This kickoff episode of our Personal Growth series explores how intellectual property experts can use digital marketing to build visibility, credibility, and influence. In a world where professional relevance is increasingly shaped online, having a strong digital presence is no longer optional—it’s essential. You'll learn why platforms like LinkedIn matter, how to position your expertise, and what...
#38 Investors Love Moats: IP as Business Protection 29.04.2025 11:44
It emphasises that a robust IP portfolio, encompassing patents, trademarks, and trade secrets, acts as a competitive advantage, or "moat". The text explains how to showcase market exclusivity, brand loyalty, and innovation leadership through IP protection. Using Stripe as a case study, the author illustrates how a combination of different IP types contributes to a defensible market position and se...
#37 IP for Inventors and Entrepreneurs 25.04.2025 18:35
Stephen Key emphasised that understanding business objectives should precede patenting, urging inventors to align their patent claims with their commercial goals. Key stressed the importance of testing market demand for an invention's benefit before heavily investing in IP protection. He also highlighted the collaborative role of inventors and IP experts, where inventors should actively contribute...
#36 Innovation in IP 22.04.2025 16:29
Novak, with a background in economics, finance, and software, recounts his entry into IP tech through developing an AI-powered patent retrieval system. The discussion further investigates the challenges startups face in engaging with the IP system and how digital tools, like Novak's, can lower these barriers by offering user-friendly initial engagement and fostering trust, ultimately aiming to imp...
#35 IP in Innovation Processes 27.03.2025 12:03
Koukounis emphasises the often-overlooked value of incremental improvements and advocates for closer collaboration between engineers and IP departments to identify and protect these innovations through patents. The discussion uses the example of modified excavator teeth to illustrate how strategic IP design can secure market advantages. Ultimately, the piece argues for a shift in perspective where...
#34 The Power of Stage-Gate Systems 27.03.2025 21:35
Drawing upon Robert G. Cooper's work, this episode presents the stage-gate system as a structured method to improve the efficiency and effectiveness of new product development. The stage-gate approach divides the innovation process into distinct stages separated by decision points called gates, involving multidisciplinary teams and senior management. Key benefits highlighted include enhanced quali...
#33 IP for Smart Cities 25.03.2025 14:39
This episode outlines key areas of concern, including copyright and software protection, industrial property and patent protection, data protection and ownership, and cybersecurity threats. The discussion emphasises the complexities of balancing open-source initiatives with proprietary IP and highlights LESI's role in addressing these issues. Future directions for IP in smart cities, such as the g...
#32 Dominant Design 25.03.2025 19:38
Utterback and Suárez's analysis highlights a recurring pattern across industries: an initial period of diverse experimentation, the emergence of a dominant design shaped by various factors, a peak in the number of firms, a subsequent shakeout, and eventual market stabilisation with a few key players. This episode emphasises that understanding this pattern is crucial for firms deciding on market en...
#31 Patent Information Driving Steel Innovation 19.03.2025 18:47
This episode highlights how strategic analysis of patents can empower steelmakers to drive innovation, avoid duplicating research, anticipate market shifts, and gain competitive intelligence. The article further explores how digitalisation and customisation are transforming the sector, and how leveraging patent insights is essential for developing new, cost-effective, and tailored steel products w...
#30 Strategic IP Management 19.03.2025 16:53
This episode highlights the transformation of IP management due to factors like multi-invention complexity and internet-based business models. It discusses new dimensions of IP strategy, such as integrated management and open innovation, alongside the Profiting From Innovation (PFI) framework. Furthermore, it examines the interplay between business models and appropriability strategies, using the...
#29 SAILS: IP Roadmapping for Disruptive Innovation 19.03.2025 14:17
This episode explains how traditional technology roadmapping, while useful, often falls short in predicting radical innovation. The episode details the key components of SAILS, which include identifying complex patterns of change, developing heuristics, understanding past disruptions, and fostering proactive strategic responses. Furthermore, it discusses how applying SAILS to IP roadmapping can en...
#28 IP for Green Innovation 06.03.2025 11:51
This episode highlights a study of European Inventor Award winners, finding that while patent protection is initially crucial, sharing IP becomes more common as innovations mature. Licensing is a key mechanism for wider adoption, and universities play a vital role in commercialising research. Established firms, however, tend to keep their IP closed. The piece advocates for a balanced approach to I...
#27 Licensing-based Business Models 06.03.2025 26:40
This episode outlines four primary licensing models: Access to Technology, Freedom to Operate, Licensing vs Production/Services, and Complementary Licensing. It stresses the importance of tailored agreements with clear objectives and well-defined scope, considering exclusivity, permitted actions, territory, and application fields. Challenges such as trust, handling trade secrets, competition law,...
#26 Trademark Protection for App Icons 25.02.2025 18:40
This episode highlights the need for businesses to strategically design and legally protect their icons. Key considerations include distinctiveness, avoiding descriptive elements, and registering the icon as a trademark. The episode acknowledges the challenges in registration, such as distinctiveness and functionality, while providing best practices. It also anticipates the future of app icon prot...
#25 AI and Patent Information 20.02.2025 32:47
In this episode the complexities of patent searching are explored, highlighting the challenges of navigating vast amounts of data and the limitations of traditional search methods. It advocates for AI-driven tools to improve efficiency and accessibility, focusing on both the retrieval and interpretation of patent information. The conversation emphasises the need for user-friendly interfaces to mak...
#24 Patenting Sustainable Technologies 19.02.2025 40:25
Green technologies, encompassing renewable energy and resource-efficient innovations, are crucial for a sustainable future. Patents are highlighted as vital for incentivising the development and commercialisation of these technologies, providing legal protection and attracting investment. Also discusses are support programs for green technology patents and the relationship between these patents an...
#23 The Power of IP for SMEs 18.02.2025 19:07
Albers advocates for a proactive approach to IP, emphasising building and managing an IP portfolio through identification, protection, and exploitation of intangible assets. He outlines a framework for developing tailored IP strategies, incorporating business goals, competitor analysis, risk assessment, and integration with other business functions. Finally, he stresses the importance of effective...
#22 AI Armor: Protect your AI with IP 07.02.2025 24:56
The book emphasises mapping AI innovations – from training data to output – to align IP strategies with business goals. It advocates for a proactive approach, showcasing IP as a driver of growth through investment attraction, licensing, and acquisitions. Furthermore, it debunks common myths surrounding AI patentability and offers practical guidance and checklists for implementation, highlighting t...
#21 AI-Powered Patent Drafting 07.02.2025 16:22
This webinar covers all relevant topics like AI fundamentals, different AI tools (cloud-based versus local, general-purpose versus patent-specific), and their application throughout the patent drafting workflow. The webinar also addresses data security concerns and provides practical examples using tools like ChatGPT and Rowan Patents. Key takeaways include effective prompt engineering techniques...
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