IPBA® Connect | Turning IP expert knowledge into visible impact

🎧 IP Management Voice - Your Podcast on the World of IP and IP Management

Business EN ↓ 95 episodes

Welcome to IP Management Voice – the podcast about Intellectual Property (IP) Management, business impact, and professional growth in the knowledge economy. In a world where ideas, technologies, brands, data, and know-how can determine business success, the strategic management of intellectual property is more important than ever. IP is not only about legal protection. It is about creating options, reducing risk, enabling growth, and making innovation strategically actionable. IP Management Voice now features three distinct series: 🔵IP Expert Series Conversations with leading minds in IP mana...

Author

IPBA® Connect | Turning IP expert knowledge into visible impact

Category

Business

Podcast website

www.profwurzer.com

Latest episode

Jun 26, 2026

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Episodes

#95 Models for AI robotics adoption 26.06.2026

This podcast episode explores that AI robotics adoption in innovative SMEs depends less on internal R&D alone than on acquiring external knowledge and building structured collaborations. This makes IP strategy central: firms must secure usage rights, clarify ownership of jointly developed results, manage background and foreground IP, and protect know-how through contracts and trade secrets. Extern...

#94 Strong LinkedIn Profiles for IP Experts Start with Positioning 19.06.2026

This podcast episode shows IP experts what makes a LinkedIn profile meaningful from a business development perspective. It explains why visibility alone is not enough and how a clear positioning helps the right clients understand who the expert is for, which business problem they solve, and why their expertise matters. The key takeaway: a strong profile does not simply list qualifications and it t...

#93 IP and Green Patents 12.06.2026

GreenTech is becoming a strategic field where technology, sustainability goals and industrial scalability meet. This episode explores how IP can help companies protect critical knowledge, structure collaboration and make sustainable innovation more investment-ready. The discussion shows why IP in GreenTech is not only about patents, but also about control points, partnerships and long-term value c...

#92 Intellectual property models in GreenTech 05.06.2026

This podcast episode explores how intellectual property strategies can support the diffusion of green innovations. It is based on the paper “Intellectual property strategies for green innovations – An analysis of the European Inventor Awards” by Pratheeba Vimalnath, Frank Tietze, Akriti Jain, Anjula Gurtoo, Elisabeth Eppinger, and Maximilian Elsen. Based on an analysis of 57 European Inventor Awar...

#91 IP in MedTech 29.05.2026

MedTech is shifting from isolated medical devices to connected healthcare systems. This episode explores why companies need more than classical patent support: they need orientation on software, AI, data, trade secrets, design protection, regulatory interaction, freedom-to-operate, funding readiness and commercial control points. The discussion shows how IP expertise can help translate technical,...

#90 Thought Leadership Strategies for IP Experts 22.05.2026

The episode is an excerpt from a white paper titled "Thought Leadership for IP Experts," which systematically outlines strategies for IP professionals to build visible authority, credibility, and systematic business development. It argues that thought leadership has become a "decisive capability" that transforms IP experts from technical service providers into trusted advisors who shape policy and...

#89 IP in Unitary Patent and UPC 15.05.2026

The Unified Patent Court is reshaping the European patent landscape. This episode explores why companies need more than procedural knowledge: they need orientation on enforcement strategy, opt-out decisions, portfolio vulnerability, cross-border litigation risk, licensing leverage, due diligence and governance. The discussion shows how UPC expertise can become a strategic bridge between legal chan...

#88 Evolving IP Strategy with Corporate Transformation 08.05.2026

This episode explores the I3PM case study on Laerdal Medical, a Norwegian MedTech company known for medical simulation, CPR training, and emergency care education. The case shows how intellectual property management can move beyond protection and become a strategic tool for innovation, differentiation, and business growth. Laerdal connects IP directly to its mission: Helping Save Lives. Patents, t...

#87 IP in Quantum Technology 01.05.2026

Quantum technologies are moving from research into emerging industrial application. This episode explores why companies need more than classical patent support: they need orientation on portfolio strategy, trade secrets, collaboration, freedom-to-operate, commercialization and timing. The discussion shows how IP expertise can become a strategic bridge between technological uncertainty and business...

#86 LinkedIn for IP Experts 24.04.2026

This episode is a summary on the white paper, "LinkedIn for IP Experts," functions as a strategic guide for IP professionals seeking to leverage LinkedIn for digital visibility and business development. The episode explains that LinkedIn is essential for IP experts because its professional focus builds trust and credibility, acting as a validation tool for potential clients. It provides a systemat...

#85 Strategies for Patent Circumvention 17.04.2026

This podcast episode explains how companies can systematically design around existing patents to enable innovation without patent infringement. It presents a structured, TRIZ-based four-step approach: first, analysing products and relevant patents; second, categorising claims into unnecessary elements, limitations, and disadvantages; third, generating alternative technical solutions using inventiv...

#84 Integrating IP and Data Management 10.04.2026

This episode explores how the growing importance of data is fundamentally reshaping intellectual property management. It introduces a hybrid model that integrates IP and data management into a unified system, enabling more efficient governance, better decision-making, and improved value extraction from intangible assets. The discussion highlights the lifecycle of data in the business context and i...

#83 The role of patents for ESG metrics 03.04.2026

This episode explains how ESG (Environmental, Social, and Governance) metrics are transforming the way companies are evaluated, shifting the focus from purely financial performance toward broader measures of long-term value creation. It highlights how ESG data influences investment decisions, corporate strategy, and stakeholder expectations, while also pointing out the lack of standardization and...

#82 Brand Protection in the Digital World 27.03.2026

This episode explains how intellectual property operates in the digital age, where information can be copied and distributed at near-zero cost, fundamentally challenging traditional IP concepts based on exclusivity and control. It highlights how digital environments, such as social media and platform ecosystems, create new risks for brands and rights holders, including loss of control, unintended...

#81 Rethinking IP-Management 20.03.2026

Intellectual property is often managed through processes and individual decisions, yet many organizations struggle to align IP activities with business objectives. The core issue is not a lack of tools, but a lack of a coherent management logic. Effective IP management starts with a clear vision and policy that define direction. From there, strategy translates this “North Star” into priorities for...

#80 Personal Growth: Networking for IP Experts 13.03.2026

The episode provides a detailed white paper outlining a strategic approach to networking for IP experts, treating it as an intentionally designed system rather than ad hoc activity. It asserts that networking is critical for reputation, learning, and business development across the entire IP lifecycle, from invention disclosure to enforcement. The episode specifies core principles like defining pu...

#79 IP for Corporate Compliance and Sustainability 06.03.2026

Intellectual property is increasingly becoming a cornerstone of corporate compliance and sustainability strategies. As companies face growing regulatory and societal expectations regarding environmental, social, and governance (ESG) performance, IP helps translate innovation into measurable contributions to sustainability. By protecting technologies, brands, and know-how, IP enables companies to b...

#78 IP Awareness Training for Inhouse-Functions 27.02.2026

This episode explains that innovation does not emerge automatically from R&D spending alone; it requires structured intellectual property (IP) awareness and education. Companies must actively train employees in different functions (executives, engineers, software developers, and commercial teams) to recognize inventions, understand protection mechanisms, and align IP decisions with business goals....

#77 Business Development Archetypes for IP Experts 20.02.2026

This episode outlines a framework of Business Development Archetypes designed to help IP professionals align their natural communication styles with effective client acquisition strategies. It argues that modern IP business development requires an orchestrated system where an expert’s style, identified as four archetypes: Expert, Debater, Activator, and Confidant, dictates the most successful chan...

#76 IP Design as a Leadership Tool 06.02.2026

Innovation leadership increasingly depends on how organizations create and manage intellectual property. IP design goes far beyond legal protection: it is a strategic leadership framework that helps companies align innovation with long-term business goals, anticipate IP risks, and position their products in competitive markets. This episode explores how business leaders can integrate IP design int...

#75 Personal Growth: Positioning for IP Experts 30.01.2026

This episode provides comprehensive guidance for IP professionals, including patent attorneys and licensing experts, on the strategic necessity of positioning themselves in a competitive market. It defines positioning as the deliberate process of clarifying an expert's unique value, target audience, and the specific problems they solve to avoid commoditisation and attract higher-quality mandates....

#74 Inside the Black Box of Courts 23.01.2026

This episode explores how the availability of judicial data is transforming the understanding and application of law across the European Union. It argues that comprehensive, high-quality access to court decisions is no longer a technical detail, but a foundational requirement for legal predictability, democratic accountability, and the rule of law in a data-driven society. The discussion outlines...

#73 Personal Growth: International Business Development for Law Firms 09.01.2026

This episode outlines a systematic approach to international business development for law firms, specifically focusing on IP practices. It argues that successful cross-border business development requires a shift from sporadic networking to a disciplined, evidence-based operating model that includes clear positioning, consistent content delivery, and ongoing measurement. A central theme is the imp...

#72 Mastering Global Markets 19.12.2025

International market entry requires more than commercial readiness. Legal systems, enforcement mechanisms, and cultural differences fundamentally affect how intellectual property can be protected and leveraged abroad. Companies that treat IP as an afterthought often face loss of exclusivity, blocked trademarks, or limited enforcement options once they enter foreign markets. This contribution outli...

#71 Personal Growth: Referral Marketing for IP Experts [2/2] 03.12.2025

The episode provides an extensive white paper on systematising referral marketing specifically for IP experts, acknowledging that while referrals are the most trusted route to new engagements in the field, they are often unsystematised. It asserts that due to the IP context, which includes confidentiality, conflict checks, and the need for proven expertise, reputation forms in closed circles where...

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