Investor Connect Podcast

In this episode of Investor Connect, host Hall T. Martin speaks with Barry Fella of Cranial Devices about their innovative approach to treating hydrocephalus. Barry sheds light on the significant challenges associated with the current treatment method, such as high failure rates, infections, and the need for multiple revisions throughout a patient's lifetime. Cranial Devices is developing a physio...

What Angels Can Do for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Angels can bring more value than just funding to your startup. Here's a list of what angels can do: They bring a network for hiring key people on the team. Their network can also help find customers, partners, and others. They bring experience and...

Comparing Funding Sources Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In startup fundraising, there are four distinct groups to consider for funding. The list includes venture capital, angel investors, angel groups, and family offices. Here's the comparison of each source: Venture capital VCs have their diligence process and...

How To Fundraise in Down Markets Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The venture world cycles up and down based on technology breakthroughs, stock market gyrations, and other factors. In up markets funding can be more plentiful. In down markets, it can be more challenging to obtain. Consider these steps in fundraising...

Core Slides in the Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The pitch deck tells the startup's story and provides key information about the investment opportunity to the investor. There are five key slides that an investor needs to see to understand the state of the business. Problem. The investor needs to unders...

Startup Business Models Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Businesses sell to consumers, which is called B2C, or to businesses called B2B. Startups aggregate users, create marketplaces or sell services. Here's a list of key startup business models to know: Freemium -- the startup gives something for free to build the...

In this episode of Investor Connect, Hall T. Martin chats with Mike Sloan, Founder, and CEO of Simple Labs. Mike introduces Cogni, an innovative device designed to tackle significant challenges in the wine and spirits industry, such as product loss due to evaporation and spoilage. Starting from his background in bourbon country and transitioning to wine country, Mike shares insights on the industr...

The Pre-Seed Pitch Deck Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The pre-seed company raising funding faces a challenge. There are no revenue, traction, or performance metrics to show the investor. The startup basically has an idea, a team, and little else. For the pre-seed pitch deck, cover these topics: Start with the te...

Help the Investor Understand Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Investors hear a great number of pitches. In each pitch, the investor must figure out what the startup is doing and if it meets their investment criteria. In pitching, an investor considers these steps to help the investor understand your star...

Negotiating the Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Negotiating the valuation is a key step in the fundraising process. Here are some helpful strategies to consider in negotiating the valuation: Understand the comparable valuations in your space. These are called comps and give you a starting point for negot...

Best Practices for Series A Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Fundraising for Series A is fundamentally different from fundraising for a seed round. In the seed round, the goal is to convince the investor you can sell it. In the series A round the goal is to convince the investor you can grow the busines...

Matching Risk To Reward Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In choosing an investment, the investor matches risk to reward. A public stock may go down but most likely will not go bankrupt. A startup is much more likely to go under. Since the risk is low in a publicly traded company, the reward may be low. Since the ri...

In this episode of Investor Connect, Hall Martin engages in a conversation with Jason Kutasi, a prominent member of YPO, a global leadership community for young presidents. Jason discusses his journey from exiting a D2C children's book publisher to Scholastic, to establishing an ad agency post-exit. He shares his expertise in marketing, emphasizing the importance of testing products, brand names,...

The Secret Is in the Iterations Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Many founders try to tell everything to the investor in the first pitch. This is not possible as there's no way to convey everything about the startup in one go. It's best to break the information down into smaller pieces and drip it out over time. Th...

What Not To Say in a Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, startups should avoid these statements to investors. "We have no competition." If there's no competition, then there is no market. Instead, the founder should talk about how the startup solves the problem in a new and unique way. Th...

What Is a Value Proposition Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A value proposition is a feature that makes the startup valuable to the customer. It's not your mission statement, which is the overarching goal of the business. It's not your mantra that shows what your business stands for. A good value proposition align...

Don't Overhype It Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, it's important to articulate all the values in the deal. If you don't mention it, then it doesn't exist in the investors' minds. Investors only know what you tell them. Include the values in the deal such as customers, other investors, partners,...

How To Enhance an Investor Update Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In writing an investor update, include the status of the business, key milestones achieved, and upcoming challenges. Here are some additional elements to add to the update to enhance it. Remind the investor what you do with a one-line summary or you...

In this episode of Investor Connect, Hall T. Martin speaks with Christopher Ezold, a partner at Wisler Pearlstine, a Pennsylvania-based law firm specializing in business employment and corporate law. Christopher provides valuable insights into the common types of lawsuits startups and growing businesses face, such as violations of non-compete agreements, disclosure issues, and intellectual propert...

Add Investor Relations to Your Website Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, prospective investors use your website to learn more about the business. It's often the case that the investor will use the website to connect with the founder. To facilitate fundraising, add an investor relations button to...

The Importance of Your Website in a Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Your website plays a key role in your fundraising. The first place an investor goes after hearing a pitch is your website. Make sure it is up to date and looks professional. Pitch slides are meant to be high-level thumbnails and typicall...

How To Use Round Closings Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In planning out a fundraise, it's best to break the raise into a series of round closings. Communicate the overall fundraise amount to the investor but break it into steps. The first tranche is called the first round close. This typically includes family an...

Steps To Plan Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Before you launch a fundraise, first plan out your investor engagement: Follow these steps to prepare: Create a timeline, giving yourself three to six months before launching the campaign. Make a list of your key contacts, including both investors and co...

Building the Fundraise Funnel Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, it's important to build a funnel into your fundraising. Just as you have a funnel for sales so you need a funnel for fundraising. At the top of the funnel are people you know but have not yet heard the pitch. Reach out to them in adv...

In this episode of Investor Connect, host Hall T. Martin and co-host Kat Delvedio dive into TenCapital's initiatives and upcoming events aimed at bridging the gap between startups and investors. We emphasize the importance of building investor relationships and share details about key programs like the Family Office Roundtable, Virtual Quick Pitch for AI-enabled tech companies, and the Life Scienc...