Investor Connect Podcast

The CEO Leads the Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In a fundraiser, the CEO should lead it by setting the strategy and engaging investors. This doesn't mean the CEO must do everything by themselves. It does mean that the CEO does the pitching and investor follow-up. CTOs and CFOs can be helpful, but not b...

Non-Dilutive Funding Options Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Startup funding comes in two forms: dilutive and non-dilutive. Equity funding is dilutive in that the fundraising reduces the ownership of the founders. Debt is non-dilutive in that the fundraise doesn't change the founders' ownership. Here's a list of n...

In this episode of Investor Connect, Hall T. Martin, CEO of 10 Capital, introduces co-host Kat DeLillo and special guest Brian Wood of Wave Ventures. Brian delves into the innovative approach of Wave Ventures in partnering with universities to commercialize intellectual property. He shares the backstory of Wave Ventures' collaboration with Baylor University and how this partnership successfully ac...

When To Consider Venture Debt Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In startup funding, there is venture capital and venture debt. Venture capital takes an equity stake in a startup in return for funding. Venture debt makes a loan to the startup for that funding. Both have their place in the startup ecosystem. Venture c...

How To Stand Out From the Crowd Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, it helps to stand out from the crowd of other startups pitching. Most founders will give the standard pitch, often with slides in the same order. Here are some key pointers to make your startup stand out. Show your business model i...

Show the Business Model Unit Economics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Early-stage companies pitching investors often have little revenue traction. In place of traction, show how the business model performs on the unit economic level. Calculate the cost of acquiring a customer and the expected lifetime value of th...

Raising Funding in a Down Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The best time to start a new business is during a down market. Labor is plentiful. The competition is on their heels. Yet, customers are still looking for a solution to their problem. In a down market, it can be even more difficult to raise funding t...

What Angels Look For Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Angel investors are not professional investors in the same way as venture capitalists. Angel investors are typically successful business people who want to invest in startups. The old angel saying is, they want to make a little money, do a little good, and have...

In this episode of Investor Connect, we welcome Alan Foreman, the CEO of Be Secure, who discusses the transformative journey of his company in the realm of heart health. Alan shares that he founded Be Secure nine years ago after a lengthy career in Accenture's Life Sciences division. Currently, the company is on a $12 million growth raise to commercialize its breakthrough heart health technology,...

First Meeting With an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After a number of calls with a prospective investor, there comes the first meeting in person. Here are some key steps in running that meeting: Introduce yourself and your team. Show the market you are pursuing. Present your solution. Show your sales pr...

Early Stage Traction Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In the very early stage of the life of a company, traction can be more than just revenue growth Here are some key traction points to look for. The founder has an idea. The founder has an idea and a pitch deck. The founder has an idea, a pitch deck, and an MVP or...

Why Now? Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, it's important to instill a sense of urgency in the fundraiser. One of the key elements is describing why now is the right time for this fundraiser. Follow these steps to show how everything is aligned for success: The team is experienced and in place. T...

Build Your Presence With a VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding from a VC fund, it's important to understand the partner team. Each VC fund has a number of senior partners, junior partners, and others such as analysts and scouts. One of the partners will bring the founder to a weekly group me...

How To Say No to a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Investors receive pitches from startups almost every day. Many of these startups simply don't match the investment thesis of the investor. Here's how to say no to a startup. Respond with the same level of effort that the founder put into the outreach. For...

In this episode of Investor Connect, Hall T. Martin talks with Mike Sloan, CEO and founder of Simple Labs, about their groundbreaking product, Cogni. Mike shares insights from his background in both bourbon and wine country, emphasizing the industry's challenges such as significant losses from evaporation and spoilage. Cogni offers a comprehensive barrel monitoring solution, leveraging real-time d...

Don't Play the Scenario Game in the Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Founders are confronted with many options for their fundraising. If they raise more, they can achieve more milestones. If they raise less, they can achieve fewer milestones. Some founders play out these scenarios in the pitch to investors. T...

Raising a Series B Round Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising a seed or Series A round, the story carries the fundraising pitch. Investors in those rounds are looking at a seven to ten-year trek to the exit. In Series B, the time to exit is much shorter. The fundraising pitch here focuses on the numbers. The...

European Waterfall Model Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Venture capital funds use different payback structures. Each varies the structure for how the Limited Partners receive their returns. The European waterfall model does not pay back the carried interest to the general partners until the limited partners have...

How Performance-Based Valuations Work Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In startup funding, the valuation is often fixed and does not change. Performance-based valuation changes the valuation if certain conditions are not met. Here's how performance-based valuations work: Let's take an example. The startup proposes...

Roadmap for Medical Device Startups Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The path for a medical device startup is clearly defined. In building a medical device startup or diligencing one, consider this roadmap. Market requirements -- establish the current state of the market, including size, needs, and current solution...

In this episode of Investor Connect, Hall Martin chats with Christopher Ezold, a partner at the Pennsylvania-based law firm Wisler Pearlstine, which specializes in business, employment, and corporate law. Christopher dives deep into the fiduciary duties of board members, emphasizing the duty of care, loyalty, obedience, and confidentiality. He explains that these duties are crucial at every stage...

Building the Competition Slide Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The startup pitch deck should contain a competition slide. Some founders start the pitch with, 'we have no competition'. Avoid this, as investors will interpret this as if there is no market. The purpose of the competition slide is to show your competi...

Party Rounds – Going Without a Lead Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, many founders believe they can't raise funding without a lead investor. At the seed level, this is not necessarily the case. Founders should launch their fundraising campaign with a convertible note so it's easy for th...

SaaS Growth Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several key SaaS metrics to know in evaluating a startup. Here's a summary of the key metrics: SaaS Quick Ratio -- New MRR divided by the churned MRR. This measures how efficient your growth is. Low efficiency will make scaling difficult. LTV: CAC -- Li...

How To Build Momentum in Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Fundraising has its ups and downs, including long patches of slow-paced activity. Here are some key steps in building momentum for your fundraiser. Always break the total fundraising into smaller rounds. This makes the raise manageable from th...