Into The Wild

Hey you wild women! Picture this: You've set some ambitious goals for the year, and by the time the summer comes, you feel overwhelmed, burdened, and quite frankly, demotivated. Sound familiar? That's exactly what we're addressing in today's episode. We're tearing apart the myth that goals must be huge and complicated, and instead, we're exploring a simpler, more achievable approach to goal settin...

Hey you wild women!  Today we're speaking with Eleanor Beaton, founder of SafiMedia. Her goal is to double the number of women entrepreneurs scaling past a million dollars in revenue by 2030. Together, we'll be dissecting the nuances of working with women and the unique approach they bring to entrepreneurship. There is a societal conditioning of undervaluing women in business, a consequence of the...

Hey you wild women! 2023 is coming to an end. It's now that time of year where we reflect on the things that we did this year, as well as look forward to the coming year. But something that's easy to overlook this time of year is your relationship, whether that be with a boyfriend, fiancé, husband, or otherwise. Quarterly couples retreats have transformed mine and my husband Dan's relationship, as...

Hey you wild women!  Lindsey Schwartz is the founder of Powerhouse Women, which is an incredible community that is committed to supporting other women and girls of all ages. Additionally, she hosts a live event and a podcast under the same name. Lindsey is no stranger to the challenges of personal growth and is a firm believer in the power of community, as we'll hear in today's episode. Lindsey sh...

Hey you wild women!  Have you ever doubted your place at the table, feared stepping up, or wrestled with imposter syndrome? Well, you're not alone. Today, let's shed some light on these universal obstacles and emphasize the importance of daring to dream big—even when it scares you. My biggest worry is that when I sit down at a table, others will think "Who is she? Why is she here?" I allow myself...

Hey you wild women!  On this episode of Into the Wild we're welcoming Heather Udo, the CEO of Shoppable. Shoppable is an e-commerce infrastructure that helps brands, retailers, and creators power innovative experiences from anywhere. She holds three US patents for technology, and through her career she has accumulated some very impressive accolades in the tech industry. Once Heather had an experie...

Hey you wild women!  Do you feel addicted to your work? As a business owner, it's not healthy, efficient, or productive to always be plugged in and "on." If you've been stuck in work mode for a while, it may take some effort and intention to actually pull away. Here's the thing: taking time away isn't just good for your health. It is also the key to showing up fully and efficiently when you are in...

Hey you wild women!  Coach Bevin Farrand's DAMN framework has inspired thousands of people to do the crazy thing that makes a difference, and to take the chance on bringing their biggest dreams to life. In this episode, Bevin explores the unexpected experience that changed her life forever and ultimately led her to where she is today. Nobody else will ever have to live with your regrets. Bevin enc...

Hey you wild women!  Are you feeling tempted to slow down over the holidays? It might seem like the right time to move slower or even hit the brakes on your marketing, public relations strategy, and your pitching. But in reality, it's the people that stick with it this time of year that build the most momentum moving into the next. Now is the perfect time to leverage your evergreen content or star...

Hey you wild women!  On this episode of Into the Wild we're joined by Tracy Matthews. Tracy is an accomplished entrepreneur, jewelry designer, and podcast host. She's also the Chief Visionary Officer of Flourish and Thrive Academy, a marketing and education resource for jewelry makers and designers. Tracy believes it's important for all entrepreneurs to tap into their creative side—and yes, everyo...

Hey you wild women!  Do you feel held back from taking action even when you know it needs to be done? Sometimes we overcomplicate what it takes to move forward. Here's the thing: Taking action, even when it's messy or imperfect, is the most important thing you can do if you want to be successful in life and in business. It's tempting to avoid taking action in the face of your challenges. But learn...

Hey you wild women! On today's episode we're joined by founder, speaker, podcast host, and award-winning documentary filmmaker Sandra Chuma. Sandra is the Founder and Chief Creative Officer of WORTHY, a platform that helps people create more freedom, joy, income, and impact without burning out. Sandra has never been one to let circumstances define her. Through the power of storytelling and leverag...

Hey you wild women!  Why do public relations agencies require retainer-based clients to sign a six-month or one-year contract? Working with a PR agency isn't as simple as throwing together a pitch and throwing it out there. There are nuances to consider, and there's so much more to the story than you might think. In this episode you'll learn why it's important for clients to work with a PR agency...

Hey you wild women!  Today we're welcoming award-winning entrepreneur Brad Pedersen. Brad is also an angel investor, thought leader, and a highly sought after business coach. In 2008, he founded and scaled Canada's top toy company, Tech 4 Kids, and subsequently co-founded Pela, a sustainable phone case startup. In 2021, Brad and his team launched a very successful campaign for Lomi, the world's fi...

Hey you wild women!  In a recent workshop, I taught some very brilliant women how to build a PR strategy and a three-month calendar that could help them take some big steps forward in their businesses. A recording of that workshop is being shared in this episode. Creating a pre-loaded marketing year can help you reduce stress, reduce anxiety, and create amazing marketing assets that help you grow...

Hey you wild women!  In this episode we're joined by keynote speaker and affiliate marketing expert Amber Spears. Her practical marketing wisdom and expertise has earned her a reputation as a two-time award-winning industry luminary. Amber works with companies and helps them attain growth through profitable partnerships. Many people are hesitant to jump into affiliate marketing because they don't...

Hey you wild women!  How does your social media presence influence your success with PR? You may be executing your public relations strategy with the best of intentions, yet doing yourself a great disservice if you're not updating your profiles often. If you feel deflated because you don't have the following you want, don't let that discourage you. As long as you're creating valuable content consi...

Hey you wild women!  In today's episode we welcome brand storyteller and digital strategist Jessica Marola-Hugh. Jessica is the founder of StoryWell Marketing, a full-service digital marketing company that uses the power of social media to boost the success of small businesses. Jessica is passionate about providing white glove marketing services to female-led brands. At StoryWell, storytelling and...

Hey you wild women!  Today we're joined by Nicole Pearl. Nicole is a small business PR and media strategist who teaches you how to land press—no budget, connections, or publicists required. As a media insider, she's passionate about sharing media secrets that allow you to bypass the gatekeepers and land your dream partnerships. Nicole shares why getting on TV isn't as intimidating as it seems, and...

Hey you wild women!  Ready to learn the secrets of organically growing your website traffic? Abbey Oslin, the co-founder of Duo Collective, is our guest in today's episode. Abbey specializes in implementing authentically-driven SEO strategies that help drive traffic and sales. SEO can seem intimidating, but it doesn't have to be. By using the right tools and putting yourself in the shoes of your a...

Hey you wild women!  On this episode of Into the Wild we're discussing the importance of niching down if you want to increase your revenue. It's also important to acknowledge that it's not all about boosting your bottom line. Niching down also helps build your authority, solve your clients' problems more effectively, and streamline your marketing strategy. The more you know and understand who you'...

Hey you wild women!  Ready to jump into the world of podcasting and new media? Today we're joined by Erin Trafford, an award-winning broadcaster and strategist with more than two decades of experience. She's the CEO of Story Studio Network, a highly sought-after podcast network. Erin emphasizes that podcasts are, at their core, all about building relationships. While we don't often think about it...

Hey you wild women!  Today we're talking about mastering the art of being a great podcast guest, including how to pitch yourself as a guest. Podcasts open up a door to so many new opportunities, even if you're in an obscure industry. It gives you valuable space to share your expertise and build your authority with a new audience. If you're interested in being a podcast guest, there are some simple...

Hey you wild women!  In this episode we're joined by Milou Pietersz, Founder and CEO of Simply Media, a content marketing agency. She specializes in helping creators and brands turn into content machines through a multi-channel strategy. She firmly believes if she can give practical tips to help women entrepreneurs grow their business, her work is complete. During the episode, Milou shares best-pr...

Hey you wild women!  Building your brand by boosting your authority will help you find greater success in your business, especially if you're pitching your business for PR. The companies you want to work with will Google your name and check out your social media profiles to find out if you're the real deal. There are a few different ways you can build your authority, which are discussed throughout...