INTO GERMANY! The German Business Podcast

The stakes could not be higher. Germany aspires to lead the way in achieving carbon emissions neutrality. To that, it’s going to need lots and lots of regenerative energy, including solar power. The country already experienced a solar boom around the turn of millennium, but it didn’t last. Now, the sun is back at the center of Germany’s transition to clean energy and its new energy economy. Can so...

After the success of previously unknown biopharma company BioNTech in combatting Covid, Germany is back in the spotlight as “the world’s pharmacy.” But what comes next for the sector? And how can international health-sector companies profit? We talk to the world’s oldest pharmaceutical company Merck, a serial entrepreneur and a biotech journalist about personal medication, international partnershi...

Think Germany, and you probably don’t think fun and games. But you should. Where else is gaming a special part of the Economics Ministry? Germans are absolutely fanatics for games and represent Europe’s biggest electronic gaming market, with some 49 million active players. To get the latest on this dynamic sector, we talk to one of Europe’s leading games developers and the head of the German Assoc...

You can have the best product in the world, but when it doesn’t reach your costumers, you can’t sell it. Thanks to its geographical location and other factors, Germany is the heart of European transport and shipping – and one of the world’s largest logistics markets. But geopolitical concerns and the need for sustainability, is forcing a reload in logistics. We talk to the head of digitalization a...

Cars, e-bikes, smartphones…the future will run on batteries. They're a crucial component of Germany’s transition to clean energy, but they can only have their desired effect if they’re recycled. We take a closer look at the battery recycling industry in Europe’s largest economy and automotive heartland. Is this thenext big thing in the German economy? Our guests  Chris Reed has over 30 years’ expe...

Who needs science fiction when present reality is so spectaculat? That’s the question posed by artificial intelligence. AI has been in the new a lot lately thanks to ChatGPT, so we thought it would be good to look at what’s going in the area in Europe’s largest economy. Is there a German version of the famous chatbot? In what areas does AI have the greatest promise? Can international companies in...

Russia’s war against the Ukraine underscored the need for Germany to get more from less energy – something that was already a priority in the global fight against climate change. But how can energy efficiency be increased most efficiently? What opportunities do international companies have to be active in the field in Germany? And why are heat pumps currently flying off shelvesin Europe’s biggest...

Starting in the 1990s, chip production migrated to low-wage countries in Asia. Does Europe have any chance of enticing it back? It has! In this episode we’ll talk to the woman leading Intel’s big expansion in Germany. And get insights from the managing director of something called Silicon Saxony. Christin Eisenschmid She is Managing Director, Vice President and General Manager of Intel Germany and...

In this episode, we examine how the German automotive sector is gearing up for the transition to electric mobility. We talk to Matthias Zentgraf, who convinced the biggest battery supplier of the world to come to Germany. Automotive business guru Stefan Di Bitonto discusses the opportunities of the German market. And renowned chemist Prof. Martin Winter tells us how batteries will see higher energ...

INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground s...