Interior Design San Diego - Presented by ASID San Diego

This is the second episode in our ASID San Diego Board Member Spotlight Series — and today we’re shining a light on someone who’s all about connection, color, and community: Kendra from K2 Interiors, our current Membership Director . In this candid convo, Kendra shares her journey from growing up in Baja to launching a vibrant, soulful design business in San Diego. With a style rooted in maximalis...

Hey friend — let’s get real for a moment. Have you ever walked into a room and felt like you didn’t belong there? Like you were somehow “faking it,” even though your experience, talent, and heart were 100% legit? Same. 🙋🏻‍♀️ In this episode, I’m pulling back the curtain on a recent experience that had me deep in imposter syndrome — yes, even after 25 years in the design industry. It was humbling...

In today’s episode, Rachel sits down with Jennifer Verruto, founder and CEO of Blythe Interiors, to talk about the evolution of her design business — from freelancing out of her home to leading a full-service firm—and everything that’s required in between: mindset shifts, team building, infrastructure, community, and more. Why you’ll love this episode Understand the pivotal moment when hiring your...

In this inspiring kickoff to our chapter’s new year, host Rachel Larraine Crawford sits down with incoming ASID San Diego President Kirsten Recce. As the first Industry Partner to step into the role of Chapter President, Kirsten brings a fresh, inclusive perspective on what it means to lead, support, and reimagine what our local ASID community can be. From her journey as a lighting showroom owner...

Have you ever walked into a design event and instantly felt like the odd one out? Yeah… same here. In this solo episode, Rachel Larraine Crawford shares her own winding journey with ASID San Diego—from feeling like a shy, 22-year-old outsider to becoming Communications Director and building lifelong friendships, powerful collaborations, and a true sense of belonging in the design world. We’re talk...

Episode 001: Welcome to the Interior Design San Diego Podcast Welcome to the very first episode of the Interior Design San Diego Podcast, hosted by Rachel Larraine Crawford and brought to you by the ASID San Diego Chapter. This show was created with one goal in mind: to connect and uplift the San Diego design community. Whether you're a student just starting out, a seasoned designer looking for ne...

Episode 002: 5 Ways to get the most out of ASID If you’ve ever wondered how to make the most of your ASID San Diego membership (or why it even matters), this episode is your guide. Host Rachel Larraine Crawford shares five powerful and practical ways to tap into the full value of ASID—whether you’re a student, emerging professional, or seasoned designer looking to deepen your roots in the design c...

Welcome to Interior Design San Diego , presented by the ASID San Diego Chapter! This new podcast is designed to educate, inspire, and connect our local design community. In this short trailer episode, host Rachel Larraine Crawford shares what you can expect from the Interior Design San Diego Podcast . Whether you’re a student just beginning, an emerging designer building your career, a seasoned pr...