Interact

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Lily Jones, former classroom teacher turned founder of Educator Forever. Lily shares how she built a purpose-driven business that helps teachers explore meaningful career paths beyond the classroom—starting with a powerful, personalized quiz. Together, they dive into how personalization fosters trust and engagement, and why...

In this conversation, Josh Haynam and Michelle Shapiro discuss the innovative use of quizzes in the health and dietitian space. Michelle shares her experience in creating nuanced quizzes that address sensitive topics like weight loss and living in a highly sensitive body. They explore the importance of trust, honesty, and curiosity in engaging audiences, as well as the effectiveness of social medi...

In this conversation, Josh Haynam and Carly Banks discuss the integration of Ayurveda into a quiz format, exploring how simple practices can lead to significant health improvements. Carly shares her journey of developing the quiz, the various iterations it has undergone, and the marketing strategies that have led to impressive engagement and conversion rates. They delve into the importance of emai...

In this conversation, Josh Haynam and Chelsea Clarke discuss the effective use of quizzes in business for lead generation and audience engagement. Chelsea shares her experiences with quizzes, how they help segment audiences, and the importance of seasonal marketing alongside evergreen content. They explore Chelsea's entrepreneurial journey, the significance of understanding audience preferenc...

Josh Haynam interviews Jen Bazwick, the founder of The Intuitive Nutritionist, about her journey in creating a successful quiz that helps individuals understand their relationship with food. Jen shares her experiences of overcoming perfectionism, brainstorming ideas, and developing a quiz that resonates with her audience. The discussion also covers the impact of the quiz on her business growth, he...

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google's Experience Institute. They discuss the importance of creating spaces for sharing stories, the role of quizzes in fostering connection, and ho...

In this episode of the Quiz Marketing Podcast , I sit down with Professor Ye Li, Associate Professor of Management at UC Riverside, to explore the fascinating world of behavioral science and decision-making. We dive into how emotions, gratitude, and cognitive shortcuts (heuristics) shape our choices—especially around money and health—and what truly defines a “good” decision. Professor Li also shar...

In this episode of the Quiz Marketing Podcast, I sit down with Hannah Williams, founder of Salary Transparent Street, the viral movement bringing pay transparency to the forefront of career conversations. We dive into how Hannah is using content strategy and interactive tools like the "Are You Underpaid?" quiz to educate and empower people on their compensation. From building trust throu...

In this episode of the Quiz Marketing Podcast, we’re joined by Karen Polcaro, Chief Marketing Officer at SpotOn Fence, to explore how the company uses quizzes to engage pet parents and drive conversions. Karen shares insights into SpotOn’s innovative GPS-based dog fence system, discussing how quizzes help with customer education, segmentation, and qualification. We dive into the power of personali...

In this episode of the Quiz Marketing Podcast, I chat with Tyler Leber, Co-Founder of Coconut, a platform revolutionizing how creators and solopreneurs manage remote hiring. We dive into how Coconut uses quiz-based applicant screening with advanced branching logic to efficiently match virtual assistants with growing businesses. Tyler shares the founding story of Coconut, the challenges and benefit...

In this episode of the Quiz Marketing Podcast , I sit down with Maiko Sakai—strategic business consultant and quiz expert—to explore how quizzes can become powerful tools for authentic connection and scalable growth. Maiko shares her 10-step blueprint for quiz creation, packed with insights on crafting titles that spark curiosity, writing questions that tap into the secret desires of your audience...

In this episode of the Quiz Marketing Podcast , I sit down with Dawn Richardson, Product Education Manager at Flodesk, Tech Educator & Content Creator at Tech Savvy Creative, to dive deep into the power of quizzes for audience engagement, content creation, and lead generation. We explore how to craft effective quiz questions, leverage expertise to build trust, and use quiz insights to create p...

In this episode of the Quiz Marketing Podcast , we dive into the power of quizzes as a tool for audience engagement and understanding. Julie Bjelland, licensed psychotherapist and founder of Sensitive Empowerment, joins us to discuss how quizzes can create empathetic, personalized experiences that connect with audiences on a deeper level. We explore the importance of user testing, the role of lang...

In this episode of The Quiz Marketing Podcast , I sit down with Naomi Crellin, CEO and Founder of Storycraft Lab, to explore the power of quizzes in creating meaningful audience engagement. We discuss how empathy-driven marketing, user testing, and strategic language choices can transform quizzes into tools for deeper understanding and connection. Naomi shares insights on shifting from demographic...

In this episode of The Quiz Marketing Podcast , I sit down with Shannon Lutz, CEO and Founder of The Social Bungalow, to explore how quizzes can revolutionize marketing strategies and drive business growth. We dive into the power of crafting effective quiz hooks, understanding audience needs, and leveraging AI to create high-converting quizzes. Shannon shares insights on current marketing trends,...

In this episode of the Quiz Marketing Podcast , I sit down with Candice Coppola, a Business Coach and Online Marketing Expert, to explore the transformative power of quizzes in marketing. We dive into how interactive quizzes can supercharge lead generation, engage audiences, and personalize marketing efforts. Candice shares her expert insights on crafting compelling questions, designing results th...

In this episode of the Quiz Marketing Podcast , we sit down with Erin McGoff, the creator and founder of AdviceWithErin , to discuss the power of quiz marketing for lead generation and business growth. Erin shares her journey of creating a unique career aptitude quiz that helps both businesses and individuals engage their audiences in meaningful ways. We dive into the importance of audience feedba...

In this episode of the Quiz Marketing Podcast, we dive into the art and strategy of quiz marketing with Lindsay Stockall, Co-Founder and Creative Director of Stockall & Company. Together, we explore how businesses can use quizzes to capture leads, gain audience insights, and drive engagement. Lindsay shares her expertise on understanding client goals, implementing quizzes, and driving traffic...

In this episode of the Quiz Marketing Podcast , we dive into the intersection of quizzes, AI, and business development with Faisal Younus, co-founder and CEO of Pillar. Faisal shares how Pillar empowers creators to monetize their content with ease, leveraging tools like AI-driven product creation, one-tap checkout, and dynamic media kits. Together, we explore the role of quizzes in marketing, how...

Join us as we sit down with the legendary Moby Siddique, CEO of RedPandas Digital, to explore the dynamic landscape of quiz marketing. Moby, a visionary with over 15 years of experience in both client and agency roles, co-founded RedPandas with a mission to empower clients and redefine the traditional client/agency relationship. Known for his passion and a fondness for the occasional dad joke, Mob...

Cam Perdido is the creative force behind Digital Garden Girl. With a rich background as an educator and a passion for gardening, Cam has successfully transitioned into helping garden-centered small businesses flourish in the digital age. Join us as Cam shares her personal journey from teacher to entrepreneur and explore the unique intersection of gardening and marketing. Learn More about Cam: http...

With over 25 years of marketing experience, Maureen Jann knows a few things about surviving and thriving in the marketing world.  In this episode, Maureen shares her expertise on how understanding customer pain points and curiosity can enhance engagement and how you can leverage quiz data for actionable marketing insights to drive deeper connections with your audience. Learn more about Maureen: ht...

Are BuzzFeed-style quizzes a relic of the past, or do they still hold value in today's marketing strategies? Join us as we sit down with Chanti Zak and dive into the transformation of quizzes from mere entertainment and dopamine hits to powerful tools for engagement and lead generation. Discover how businesses are strategically using quizzes to connect with audiences on a deeper level and wha...

Vilasini Pillay is a content marketing manager who uses quizzes in super unique and effective ways for Direct Energy. You can see the quizzes she has created here . This was a great conversation about how quizzes can engage ideal customers and help you learn more about who your audience is and what they care about. If you want to learn more from Vilasini you can follow her on Linkedin here . 

Welcome to another Founder Insights episode where we reconnect with our esteemed guest and friend, Hrag from Henry's House of Coffee, who provides an insight into his successful digital marketing approach through tumultuous times. We’re going to talk about his experience with e-commerce during COVID-19, his shift from WooCommerce to Shopify, and his strategy with subscription products that co...