Intended Consequences

Are visitors engaged enough to get through the pages of content on your website? On today's Intended Consequences, Hotjar 's Andrew Michael is breaking down a tool that's focused on helping you understand your users. You'll also hear how to understand which tools are truly valuable, and which are just giving you "interesting" insights. If you're striving to learn how tools actually empower markete...

On this episode of Intended Consequences, we're talking with Lindsay Tjepkema , Director of Marketing for the Americas at Emarsys . Lindsay is a marketer who markets to marketers. Find out how she walks the line between creativity and efficiency, crayons and spreadsheets, design and databases - and how she uses marketing stacks to create stacks of cash. Listen in as we dig into the question of " w...

Key Takeaways: Moore's Law. Back in 1965, Gordon Moore predicted that we'd be able to fit twice as many transistors on a microchip every year. We are experiencing a golden age of tools - the tools are getting better, less expensive and getting easier to use. The future of marketing AI. Is it all about personalization? Are the metrics you're optimizing for clear? And if not, can AI even work for yo...

Key Takeaways: The Human Biases Holding You Back. Learn more about human biases, how they work together, and why it impacts your role as a marketer. Gain Executive Buy-In. How do you know what made your customer buy to begin with? Who is your buyer? And when you get the answers to these questions - how do you get buy-in from leaders in the organization to make the pivots needed based on the data?...

Key Takeaways: Thank you page survey: Find out why this should be a part of every website that processes sales, subscriptions or registrations of any kind. What almost kept you from buying today? : In this episode, learn what's more effective than Net Promoter scores or pre-sale feedback queries. "Liking" In Action: Learn from Curtis when the best time to ask someone to do something is. Data Tools...

Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week's show. What Happens When a Site Bug Goes Unchecked: You'll hear stories on the impact a site bug can have on your website - and we're talking a $1.2 million impact. Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear...

Intended Consequences is for the above average marketer. Through conversations guided by Brian Massey ( @bmassey ), we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You'll learn from the people behind the marketing...