Matthew Asbell

Intangify

Business EN ↓ 32 episodes

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape. Through insightful conversations with experts across industries—including legal, tech,...

Author

Matthew Asbell

Episodes

Raising your Start-up like your Child 07.06.2025 56:46

WHAT WILL THE AUDIENCE LEARN? Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change? EPISODE SUMMARY: In this episode, our guest Vince Cogan will talk about his experiences working in companies including SVB, Stripe, and Brex, and ho...

Intangibly Sustainable 06.06.2025 56:07

WHAT WILL THE AUDIENCE LEARN? Perspectives on environmental sustainability in business EPISODE SUMMARY: Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business. Visit: https://www.scalemicrogrids.com/ https://offitkurman.com/attorney/matthew-karmel/ ‍ https://www.linkedin.com/in...

Business Branding and Marketing Online 05.06.2025 58:30

WHAT WILL THE AUDIENCE LEARN? What is the message of your brand? Who are your target consumers? How should you best deliver your message to them? EPISODE SUMMARY: My guest, Jennifer Shaheen , is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they ar...

Bringing your Business Beyond Borders 04.06.2025 1:00:33

WHAT WILL THE AUDIENCE LEARN? These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries. EPISODE SUMMARY: These days, selling products beyond U.S. borders is j...

Strategic Planning and Budgeting for Business Growth 03.06.2025 57:22

WHAT WILL THE AUDIENCE LEARN? Thoughts and tips on planning for the rights needed to achieve business goals and growth. EPISODE SUMMARY: My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals. Visit: https://www.linkedin.com/in/deramian

"Score" Yourself a Business Mentor 02.06.2025 58:55

WHAT WILL THE AUDIENCE LEARN? The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address. EPISODE SUMMARY: In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volunteers in SCORE, a national mentoring program avai...

Bringing Your Experience to Bier 01.06.2025 54:52

WHAT WILL THE AUDIENCE LEARN? Understand how work and life experiences can contribute to better service. EPISODE SUMMARY: This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other aspects of life inform and equip entrepreneur...