Insurance Untangled

From understanding the significance of conversion rates in revenue funnel management to dissecting why one-third of new patient callers fail to book appointments, we explore the root causes and solutions from the crucial topic of conversion rates. Learn how to identify talented individuals for phone communication roles, optimize training strategies, and implement actionable steps to enhance conver...

In this episode, the hosts delve into the significant changes in insurance plans for the new year. The discussion covers the response to the mass exodus of doctors from networks, the industry's fear of losing in-network providers, and anticipated policy shifts. Insurance expert Ben Tuinei emphasizes the need for improvements in financial relief and reduced denials for doctors, expressing hope for...

In this episode, Jordon delves into the crucial topic of growing patient membership plans with small business owners. He emphasizes the significance of steering clear from PPO plans, focusing on predictable recurring revenue, and nurturing loyalty through customized membership plans. The conversation highlights various strategies targeting uninsured and inactive patients, converting PPO patients,...

In this informative episode, dental practice owners can look forward to discovering the key strategies for a successful 2024. The focus begins with dominating Google SEO by ranking for 100+ keywords. Emphasis is placed on smart marketing spending, urging precise tracking for optimal ROI. Explore the importance of refining landing pages to showcase expertise and connect with potential patients. The...

In this discussion on the dental buyer's journey, the focus is on credentialing and fee negotiations. Starting credentialing early is crucial, but confidentiality agreements during sales can complicate matters. Delays in credentialing can halt income generation, impacting new businesses. Contrary to misconceptions, it can take months. In this episode, learn how you can strategize to mitigate incom...

In this episode, Jordon Comstock discusses ten reasons why managing dental memberships manually isn't ideal. He emphasizes the importance of starting 2024 by prioritizing membership plans. The manual approach leads to administrative burdens, incorrect member tracking, and lapses in coverage, drawing parallels to self-checkout at Walmart, with the need to scale effectively. Additionally, it highlig...

In this episode, Naren shares a critical understanding of marketing's effectiveness in today's landscape. Challenging the notion of social media's sole relevance for influencers and examines its changing nature. From discussing the shift in Facebook's purpose to the addiction-driven strategies of platforms like TikTok and Instagram, the conversation explores the realities of social media for denta...

Learn the secret agreement between the American Dental Association (ADA) and insurance companies with Ben Tuinei. Explore how ADA leases the CDT codes, challenging insurance claims and protecting dentists' rights. Join Ben's quest for transparency as he navigates this intricate system, empowering dentists to fight back against unfair insurance practices and discover exclusive insights into the lea...

In this episode, Jordan Comstock talks about motivating dental staff to promote a membership plan. He explores how successful practices inspire their teams by rewarding them for bringing in more revenue. They also have fun activities and outings to boost morale. Jordan shares tips on how to motivate staff effectively, emphasizing the importance of aligning incentives, offering education, and build...

In this episode, Naren Arulrajah explains why many practices struggle and fail with marketing. He emphasizes the crucial aspects of their costs and effectiveness—helping people find solutions to their needs and providing reasons to choose your service over others. Naren also highlights the challenges and strategies to secure a strong presence on Google through SEO, with the importance of executing...

Are you going through the complexities of maintaining a high collection rate in dental offices? In this episode, Insurance Untangled hosts will help you explore the challenges of collecting the full amount owed, especially when dealing with insurance write-offs and patient negotiations. They highlight the mistakes leading to low collection rates, like inadequate verification and inaccurate estimat...

In this episode, Jordon Comstock dives into subscription revenue reinvestment strategies, exploring the power of recurring revenue models. Unveiling the significance of membership plans, he sheds light on their transformative potential for businesses, drawing parallels to successful practices. From dissecting the nuances of recurring vs. reoccurring revenue to unraveling the art of strategic reinv...

This episode explores dental practice marketing through digital channels like Google ads, SEO, social media ads, and organic social media. Naren leads the discussion, highlighting the differences between these marketing avenues and their effectiveness in acquiring new patients. The discussion emphasizes the need for personal involvement in organic social media for effective patient acquisition. Th...

In this episode, the hosts delve into the changing dynamics between dentists and insurance companies, particularly in the context of more dentists dropping PPO plans. They highlight the shift towards more favorable fee negotiations and increased flexibility for dentists, as well as the impact of doctors going out of network. The conversation emphasizes the power of dentists to negotiate and adapt...

With numerous practices offering their membership plans, how can a dental practice effectively stand out and reach potential patients who may already be bombarded with similar offers? In this interview, Jordon Comstock discusses why many dental membership plans often fail and how to ensure their success. Learn the power of subscriptions, the art of internal and external marketing, and the magic of...

In this episode, Naren shares the importance of using Google Reviews to grow a dental practice, emphasizing the 92% reliance on such reviews when choosing a dentist. He explains the two primary reasons for focusing on five-star Google reviews: increasing patient attraction and improving Google ranking. The episode also highlights Google's ranking criteria, emphasizing that managing Google reviews...

In this episode, Ben, Naren and Jordon discuss the growing trend of doctors dropping insurance in the dental industry. They explore the motivations behind this shift, such as rising inflation and the desire for traditional profitability, delving into the numbers, revealing that approximately 98% of dentists are considering dropping insurance plans. The episode highlights the changing landscape amo...

In this episode, the hosts discuss the dental buyer's journey and how patients make decisions within the field of dentistry. They emphasize the importance of dominating Google search results to attract potential patients, with 92% of people starting their search on Google. The episode also highlights the need for dental practice owners to quickly and effectively convey their expertise, likability,...

This episode talks about the exciting possibilities of using AI to enhance membership plans in dental practices while also acknowledging the responsibility that comes with its use. The hosts emphasize the rapid pace of technological advancement and highlight how AI can automate various business functions and improve patient outreach. The conversation touches on the importance of people and systems...

In this episode, we discuss the topic of how insurance plans, such as Delta Dental, pay for out-of-network services. Many individuals are navigating the process of transitioning away from insurance plans and understanding how out-of-network payments work is crucial in this journey. Also, Ben highlights that there's no universal industry standard for out-of-network compensation. Instead, it varies...

In this engaging episode, Jordon Comstock discusses the vital aspects of scaling a membership plan for dental practices. Highlighting the benefits of recurring revenue and patient loyalty, he emphasizes that success in this venture lies in volume, much like insurance companies. Learn the common mistakes practices make, such as neglecting their existing patient base and missing out on internal mark...

Learn the fascinating realm of influence and reciprocity to unlock the secrets of growing a successful dental practice.  Our host, Nain, engages with a certified instructor, discussing the profound principles introduced by Dr. Robert Cialdini, a renowned marketing guru. Dr. Chani's groundbreaking work in marketing and the psychology of influence provides a foundation for understanding the seven po...

Cigna, a major health insurance company, is under fire for allegedly using AI instead of doctors to rapidly deny claims in just 1.2 seconds, as revealed in a class action lawsuit filed in California. The case stems from incidents where patients were denied crucial medical procedures, leaving them with substantial out-of-pocket expenses. The Insurance Untangled podcast hosts express their shock at...

In this engaging podcast episode, Jordon dives into the captivating world of membership psychology. Exploring the power of commitment and its influence on patient behavior, he shares insights on membership plans, highlighting benefits like convenience, control, and community building. The discussion contrasts membership plans with traditional PPO insurance, emphasizing direct relationships, reduce...

Navigating the realm of Google rankings and patient acquisition is a common challenge for dental practices. While statistics reveal that many web pages go unnoticed by Google, there are strategies to enhance your online visibility. Tune in to this episode as we spotlight the six crucial aspects dental practices should prioritize to achieve organic rankings. Delve into the essential role of Google...