InspirED School Marketers SPARKCAST

Dr. David Willows is Director of Advancement at the International School of Brussels , Belgium. David is also a regular blogger, presenter & trainer at international events and author of several books and articles in the field of international school branding, admissions, marketing and communications. Today, he is considered a leading practitioner in the field of advancement and continues to be in...

James Knapp's experience ranges from higher education to local and national non-profits to his current role as the Chief Strategy Officer at The Cushman School in Miami, Florida. During his career and in his current role, James has led on many major projects, such as major gift fundraising, strategy, and implementation for everything ranging from endowments, scholarships, planned gifts, and top-le...

Antony Campitelli has spent 38 years marketing in the high-tech industry with the last 27 years in Silicon Valley. Prior experience includes Apple and Adobe, to startups. Antony's mission is about building scalable products that are not just about solving problems but are fun to use. This is one of the key reasons he co-founded Enquiry Tracker with his brother Greg. Greg Campitelli is one of the m...

Emily Cretella is a strategic storyteller and content marketer. The owner of Cursive Content , Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence. Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of...

Rick Newberry is the President of Enrollment Catalyst . Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction, and results needed to grow their...

Dr. Olaf "Ole" Jorgenson joined Almaden Country Day School in San Jose, CA as head of school in 2008. Before ACDS, he worked as a school leader and teacher in public, private, and international schools since 1987.  Beyond his role as a head, Ole volunteers as a trustee at Gateway School in Santa Cruz and serves as a Field Instructor for the Klingenstein Center at Teachers College, Columbia Univers...

Founded in 2010, Tara's agency, Design TLC , specializes in WordPress websites and digital marketing for small schools, enrichment programs, camps, and education-focused nonprofits. Tara combines her marketing and technical experience with the perspective of a parent whose children attended both public and private schools, and participated in various camps and enrichment programs. In this podcast,...

Mishel Gantz is the Director of Enrollment at Synapse School in Menlo Park, California, a small independent school that fully integrates an emotional intelligence program and a robust constructivist curriculum. Prior to that Mishel was the Chief Experience Officer at Watershed School , a grade 6-12 forward-thinking, intentionally small, independent school in Boulder, Colorado. There she was respon...

Tom Olverson serves as a consultant for RG175 , a firm doing executive searches as well as highly personalized leadership and governance consulting to schools, based on the values of integrity, inclusivity, knowledge, and flexibility. Tom and all of the members of the RG175 team are personally and professionally experienced in recognizing, promoting, and sustaining leadership at both the executive...

Simon Noakes is the founder and CEO of Interactive Schools, a UK-based global organization focused on school marketing and communications in the US, Europe, Middle East, Africa and Australia. Simon's global experience & passion for strategic marketing, thought leadership, future-thinking, new technology & human-centered engagement is transforming schools around the world. The firm specializes in b...

Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can't ignore them. They need to be so outstanding, parents will be standing in line with their children to get in. Enter The Mastery School of Hawken as one road to innovation that has great promise. Scott Looney joi...

Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can't ignore them. They need to be so outstanding, parents will be standing in line with their children to get in. Enter The Mastery School of Hawken as one road to innovation that has great promise. Scott Looney joi...

Trevor Waddington is an educational entrepreneur with 17 years of experience working in independent schools as a teacher and admissions administrator including St. John's Episcopal School, Christ Episcopal School, and Green Acres School, all in Maryland as well as Hill Top Preparatory School in Pennsylvania. He is s past president of the MAESA (Mid-Atlantic Episcopal Schools Association) Board of...

Angelo Otterbein was President and founder of Silverpoint, which he started in 1996. Silverpoint grew to include over 300 independent schools from all over the world. In 2013 the company merged with Finalsite, Inc . where Angelo now serves as Chief Innovation Officer, involved in product strategy, business development, digital strategy and website consulting. Kealan Duffy is the UK Production Mana...

Patrick F. Bassett began his career in 1970 as a teacher, coach, and dorm parent at Woodberry Forest School (VA), followed by two headships— Stuart Hall in Virginia and Pomfret School in Connecticut. Pat served as the president of ISACS —the Independent Schools Association of the Central States—from 1993 – 2001, and then as president of NAIS from 2001 to 2013. After leaving NAIS he co-founded Head...

Patrick F. Bassett began his career in 1970 as a teacher, coach, and dorm parent at Woodberry Forest School (VA), followed by two headships— Stuart Hall in Virginia and Pomfret School in Connecticut. Pat served as the president of ISACS —the Independent Schools Association of the Central States—from 1993 – 2001, and then as president of NAIS from 2001 to 2013. After leaving NAIS he co-founded Head...

Maria LaTour Kadison is president and CEO of EdwardsCo, an education marketing firm that has won more than 35 CASE and other industry awards for brand development, digital and multi-channel marketing, and enrollment and advancement communications. Maria tells InspirED the fascinating story of how she spearheaded Simmons College turnaround and how its success led her to help private schools enjoy e...

At InspirED, we believe the future for private schools lies in innovation to ensure they will not only survive but thrive. Create a program(s) that will be in high demand, that no one else is providing in your market, and do that exceedingly well. That's what Philippa Fabbri did in Port Elizabeth, South Africa. In 2006, Philippa became the founder of Elsen Academy, an independent, non-profit schoo...

InspirED knows of a number of private school marketing administrators who, in 2018, struck out on their own as independent consultants to other schools. Jill Goodman is one of them, and we thought it would be interesting to school marketers and others to learn about her decision and how she has developed her consulting business. For 9 years, Jill was Development Director and Marketing Coordinator...

This is Part 1 of a two-part conversation. Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada. Heather is a graduate of Westtown School , has sat on their board and currently sits on the boards of Princeton Academy , the National Business Officers Association and the New Jersey...

Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada. Heather is a graduate of Westtown School , has sat on their board and currently sits on the boards of Princeton Academy , the National Business Officers Association and the New Jersey Association of Independent Schools . In th...

 Americus Reed, II is The Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania and co-founder and partner of identity, loyalty and branding consultants, Persona Partners. Americus is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self concepts play in guiding buying decisions. He examines how social i...

Brendan Schneider is the Director of Advancement at Sewickley Academy, a PK-12 day school near Pittsburgh, PA. He is well-known for his website SchneiderB, where he is regarded as the go-to authority on private school inbound marketing and social media with thousands of followers who rely on his expertise.  Brendan also serves on the Board of Directors of the AISAP (Association of Independent Scho...

Greg Bamford is a educational thought-leader who consults on design thinking, leadership and strategic thinking. After working as a teacher at independent schools for over a decade, Greg co-founded Leadership+Design, a non-profit organization that works with school leaders across the country to support educational innovation. In 2014, Greg decided to focus his attention on  one  school and became...

Mia Major is the Content Marketing Manager for Finalsite, a leader in K-12 independent and international school website development. Finalsite serves more than 2,200 schools worldwide. Mia writes 3-4 blogs per week for the private school market on such diverse topics such as marketing and communications, education technology, and web design. In this episode of the Sparkcast, we talk to Mia about t...