Inspired Marketing

Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.

Does your company operate in disparate or duplicate marketing automation platforms and CRMs? Good news! You're not alone. Better news! Others have gone through a consolidation process. That roster includes Kyle Johnson, Marketing Automation Lead for the Legal division at Thomson Reuters. Check out this episode of Inspired Marketing and learn how Thomson Reuters is working towards a single, global,...

Chris Bondus knows how to nurture. As the Senior Manager of Demand Generation at Brightcove, he's using Eloqua to run 24/7 nurture streams that are continuously optimized to deliver a quality buying experience for prospects and quality prospects to sales. Chris stopped by the Inspired Marketing Podcast to share his testimony on the marriage of marketing opportunity with marketing automation. Tune...

No marketer wants to air their dirty data laundry, but there's freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of "bad data in, bad data out." Tune in to hear this Data Manager's impressive story highlighting how his team's data inventory ultimately led Medtronic to a set of solid, acti...

Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. Hear how her team uses Influitive and Oracle Eloqua to activate their user champions to be advocates in their community and ultimately, multiply MongoDB's marketing engine with small and large acts of advocacy.

Now an Oracle Eloqua veteran, Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. In episode 12 of Inspired Marketing, hear Shane's story on how his team of Eloqua Masters came to be, how they've measured success, and what he would have done differently.

With over five years of experience in Oracle Eloqua, Maria Wilson of Lexmark shares inspiring stories highlighting technical execution details that us marketing geeks love. Hear her account on how an "experience audit" led her team to rethink their customers' journey with the Lexmark brand. She does the Eloqua community proud!

Account-Based Marketing (ABM) has been buzzing around the world of modern marketing for the past year. Joe Quinn, Section Manager for ABM at National Instruments, optimizes his team's marketing efforts by identifying priority prospects and guiding them throughout the entire customer journey. In this episode of Inspired Marketing, let Joe convince you why ABM is a required marketing strategy.

It isn't easy to win a Markie award. It's even harder to win two, but Christine Woodhouse from Eaton has mastered the art of deploying creative marketing campaigns. In this episode of Inspired Marketing, Christine shares her recipe for success for delivering killer ROI using marketing research. Get inspired to collaborate and create!

Every marketer understands the importance of lead nurturing. Taylor Duba, Database Marketer for Laser Spine Institute (LSI), takes it to the next level by combining her mastery of data management with the power of Oracle Eloqua. In this episode of Inspired Marketing, Taylor tells us why LSI put the time into structuring their data for maximum use, which ultimately led to an increase in patient eng...

Amy Cortez from Insperity has learned to love Oracle Eloqua in its purest form. In this episode, the inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. Hear about the dramatic results now!

Coach Kristin Oelke shares the story of leading DLT's marketing team through transformative change over the past year. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team. 

Be inspired to put your audience first with this episode of Inspired Marketing featuring AVP of Marketing Operations at MACU, Joy Horrocks. Joy shares details of their 2016 Markie nominated campaign and other initiatives that support MACU members to achieve their financial dreams. Don't miss out on this seasoned marketer's thoughtful advice on what often seems to be a daunting concept: marketing a...

Marketing for a professional sports team. Dream job, right? You may know the Chicago Bears as having some of the most spirited fans in the NFL, but it's what's behind the scenes that fuels the pride for their team. Hear how Elaine Delos Reyes, the Director of Fan Marketing for the Chicago Bears, uses marketing automation to engage and inspire fans.

If you and your team dream of winning a Markie someday, here's the podcast for you! Rhonda Wunderlin from Penton stopped by to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led Rhonda's team to win two Markies in 2015 and be nominated for three more in 2016. 

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about ta...

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspiring Marketing to find out! Hear this innovative and passionate marketing leader speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the Oracle Marketing Cloud at the core.