Henry Piney

Insights, Marketing & Data: Secrets of Success from Industry Leaders

Business EN ↓ 66 episodes

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com

Author

Henry Piney

Episodes

TWITCH - Paul Nesbitt (Director, International Measurement and Insight). How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between). 27.11.2022 49:29

Send us Fan Mail A deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z. The highly engaging Paul Nesbitt, Director of International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands. This episode is brought to you by Vault AI....

REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions. 22.11.2022 46:46

Send us Fan Mail A fascinating guest in Eze Vidra - Managing Partner of Remagine Ventures - as we explore his life journey so far. Learn how Eze founded an an amazing charity supporting reading for girls in the developing world, his investments in the media space, use of ongoing consumer insight, working his way through Google...and so so much more. This episode is brought to you by Vault AI. ...

INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience. 15.11.2022 41:38

Send us Fan Mail The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future). Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. This episode is brought to you by Vault AI...

FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace. 04.11.2022 38:51

Send us Fan Mail If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. This episode is brought to you by Vault AI. Check them out at info.vaul...

SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale. 26.10.2022 49:20

Send us Fan Mail If you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. This episode is brought to you by Syno International https://www.synoint.com/ For more information and...

CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions. 17.10.2022 44:37

Send us Fan Mail Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover: Heather's pathwa...

KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite. 11.10.2022 46:59

Send us Fan Mail A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover: Building Millward Brown into a glob...

HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process. 03.10.2022 33:41

Send us Fan Mail Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. This episode is brought to you by Syno International https://www.synoint.com/ Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@syno...

BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect. 25.09.2022 46:05

Send us Fan Mail Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.c...

PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry. 20.09.2022 42:25

Send us Fan Mail Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover: Christian's difficulties with English How cons...

KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships. 14.09.2022 45:44

Send us Fan Mail Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more.... Brought to you by Horizon https://www.gethorizon.net/ In this episode we cove...

SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds. 11.09.2022 42:46

Send us Fan Mail An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.n...

THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse. 06.09.2022 43:10

Send us Fan Mail What are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover: Elliott's commitment to Eurovision! His role at The Lego Group Researching fami...

PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality. 30.08.2022 42:58

Send us Fan Mail The evolution of the sampling/ panels business and Michael's entrepreneurial journey Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover: How Michael has one well-behaved dog Pathway through the industry The evolution of panels and panel economics Raising money Advice for early stage businesses Balance between gr...

FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands. 24.08.2022 40:38

Send us Fan Mail Understanding the research process bringing great movies to new audiences. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover: David's secret life at college (he may have to kill you) Pathway into the industry & current role How the greenlight process works Use of test screenings and working with film-makers...

ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid. 15.07.2022 35:47

Send us Fan Mail Digging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover: How to say Adidas properly! Clue: you get a choice Relative benefits of dashboard and SaaS What makes agencies stand out Mistakes agencies should av...