Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

In our last episode, we talked about how if you’re struggling to convert listeners to leads from your podcast, it *could* be that you're unknowingly pushing people away with your number one tool for building trust as a podcaster — your voice. So in this BONUS episode, I'm sharing a peek into a recent session with my own voice coach, Katherine Beck. She's got an ear for calling out t...

SPOILER ALERT: A fancy mic won't make you a successful podcaster. (Okay, fine, maybe that’s obvious.) But if you're currently not seeing the conversions you want from your podcast, it might have absolutely nothing to do with how good your microphone is or the quality of your content or how consistently you release episodes. It *could* be that you're unknowingly pushing people away w...

You know that feeling when it's the day before your next podcast episode is supposed to air and you find yourself staring at the keyboard wondering "Omg... what on earth am I going to talk about?!" I used to HARDCORE STRUGGLE with coming up with fresh content ideas on my topic when it felt like I'd already talked about everything under the sun — multiple times. I had no clue th...

“Do I need a big audience to be successful with a podcast?” It’s the question that keeps every aspiring podcaster up at night, and I get why — they see all these top podcasters with hundreds of thousands of followers on social media (and an email list worth envying) and assume that to be successful with a podcast, they need that too.  In fact most people think that people like Amy Porterfield and...

Is your podcast still bringing in fewer than 1000 downloads per episode? Do you want to start a podcast and avoid hitting the painful plateaus most podcasters hit by Episode 6? I hate to break it to you, but waiting around to hit that 1000+ downloads-per-episode milestone is the very thing keeping your podcast stuck. Most hosts think, “As long as I’m consistent, my show will grow in time.” But if...

Choosing a podcast name that helps you stand out is the worst thing you can do for your podcast. (Wait, what?) Yep… When most people try to find a podcast name that stands out, they unknowingly make one of four major mistakes that causes them to blend right in with everyone else. If you really want to know how to choose an effective show title for your podcast that will attract new listeners on re...

Is your podcast cover art attracting potential new listeners, or are you unknowingly driving them *away* from your show? Inside this episode, you’ll find out the answers to questions like, What makes some podcast cover art more effective than others at attracting new listeners?  Should you use your photo on your cover art?  Do I really need to hire a professional graphic designer or can I get by w...

Have you ever spent hours planning a podcast episode that you KNOW is packed with value, but it gets less than <100 downloads when you publish it? (Frustrating, right?) In this episode, we’re breaking down the subconscious triggers that make listeners hit play — and why your episode titles matter more than you think they do.  If you’re ready to learn how to title your podcast episodes to attrac...

How important is your podcast avatar, really? If you want a podcast that increases listeners’ trust in you as the expert and converts those listeners to leads and clients — it’s more than essential. It’s the key to unlocking your podcast's true potential. But if you think you know your podcast avatar, think again. Most people haven’t gone deep enough to truly understand their ideal listener....

Most podcast hosts tend to think, “If my content is good enough, people will listen and my show will grow.” And sure, content matters — the quality of your content is what *keeps* people listening. But having good content doesn’t matter one bit if you can’t get listeners to hit play in the first place. That’s why inside this episode, I’m letting you listen in on an exclusive interview I did on the...

The majority of people who start podcasts wind up putting in a LOT of work for very little result. (In fact, less than 2% of people who start podcasts actually succeed). But don’t let those numbers deter you. Because if you’re committed to making your podcast work, then all you really need to know is how to put yourself in that 2%.  Inside this episode, I’m going to teach you one mind-blowingly si...

Most podcasters don’t quit because their content isn't good. They quit because no one ever finds their show. And if you’ve already launched your podcast but you’re still sitting at 10–50 downloads an episode trying to figure out how to rank your podcast in the top 100, it’s not because you need to publish more… it’s because your podcast launch strategy missed one important piece to getting di...

Did you know there are 5 Podcast Content Gatekeepers™ your listeners must pass before hitting play on your episode? Nail this, and you'll stop potential fans from scrolling past your show. In this episode, you’ll learn the secrets to create bingeworthy podcast episodes that: Subconsciously attract new listeners to your show Gets listeners choosing *your* podcast over the competition Compels l...

Got a podcast you want to grow or thinking of launching one? There are three must-have ingredients for hitting the top charts. By the end of this episode, you'll know exactly what these ingredients are, how they work together, and what could go wrong if you're missing any one of them. [Spoiler Alert...] Ingredient 1 is the secret sauce for turning listeners into leads…  Ingredient 2 is y...

Dreaming of launching a Top 100 podcast? There are three things you absolutely need (and no, millions of downloads isn’t one of them). Funny enough, ranking your podcast has nothing to do with audio quality, audience size, or being the biggest expert in the room. Before we dive into what it really takes to consistently rank your show, we’ve got to look at the mistakes most podcasters make that kee...

If you have a podcast but haven't seen a significant increase in downloads in the last 3 months...  If you're still not converting listeners to leads no matter how much high-value content you share... If you've changed up your cover art or show title within the last six months but it hasn't made a difference... It might be time to look under the hood at what's really causi...

You’ve probably written your fair share of sales pages. But how are they converting? If the answer is “not as well as I’d like it to!” then you’re in luck. Because the gifted Annie Ruggles is BACK this week with a special bonus episode where she breaks down exactly what to do to write a sales page that actually converts When you listen, you’ll learn: The surprising reason why most sales pages flop...

Pop Quiz: Which page on your website is the hardest one to write? If you answered About Pages, you’re right. GONE are the days where you could write a 14-paragraph monologue about the history of your entrepreneurial journey because guess what? No one cares. There IS a right and a wrong way to write an About Page though. Annie Ruggles joins me on the show to clear up the confusion so you can learn...

As an entrepreneur, there’s literally NOTHING more frustrating than hiring team members who don’t perform like you expected them to. But is it *their* fault? Or is it because your team leadership skills need improvement? (Let’s be real — we ALL could use a little help when it comes to building high-functioning teams). Matt Lesser has spent the past 20 years helping leaders like you build high-func...

Okay, we KNOW you’ve heard about limiting beliefs. (You're an online business owner, duh). But ~did you know~ your unconscious mind can influence how you look and how you sound to others?! Find out about the inner workings of your brain and the surprising impact it has on how your audience sees you. Listen in and learn: The REAL reason your audience doesn’t feel connected to you  Two surprisi...

If you’re tired of hearing “let me think about it” or “can you send me more info” at the end of a sales call —  don’t skip this episode! World-renowned sales expert Anthony Garcia is back this week to show you exactly how to position your pitch so you can close the sale on the call in integrity and get more prospects genuinely excited to work with you. Listen now and learn: How to effortlessly tra...

Did you know that low conversion rates could mean you aren’t *actually* speaking your prospect’s language? (even though we both know you totally think you are!) This is a (very) common problem, and Anthony Garcia is here to help you solve it. As a world-renowned sales expert who built a team of over 100 sales reps at the age of 22, Anthony is going to teach you how to increase enrollments on your...

Is your business equipped to survive a recession? As a financial analyst and consultant for some of today’s most-recognized brands, Alejandra Santos joins us today to walk you through the essential — but invisible — elements you need to build a recession-proof business so that you’re fully equipped to overcome unexpected financial setbacks. Listen now and learn: The #1 way to increase sales in a s...

One thing that’s true about entrepreneurship is that the future is never certain. If you’re experiencing a recent pivot in your business, this episode reveals the two things you can do to find clarity whenever you find yourself in a season of change or uncertainty.  Listen now and learn: The real reason you’re unsure how to move forward in your business Two things you can do to find clarity amidst...

When you’re scaling a business from six to seven figures, there is nothing more frustrating than hiring people to take things off your plate only to have to step in and fix the problems you hired them to solve for you. JM Ryerson is here today to help you learn how to build a high-performing team who actually meets their KPIs, takes initiative, and does the work you hired them to do so you can get...