InsideAuto Podcast

Jamie Brewer is the Vehicle Chief Engineer of Future Electric Vehicles at General Motors, including the Cadillac LYRIQ. She has been an integral part of the General Motors team since 2000, working her way from Vehicle Performance Engineer to Director and Global BOM Leader of Garnish, Overhead Systems, Carpet, Acoustics, and Trunk Trim. Jamie graduated with a bachelor's degree in mechanical enginee...

Russell Hill is a Managing Partner at FixedOPS Marketing, a full-service fixed ops agency for dealerships that specializes in increasing service visits while boosting revenue through video. He began his career working as a Buick salesman in 1985 and worked his way from Leasing Manager at Toyota of Richardson to General Sales Manager at Midway Nissan & Mitsubishi. After over 10 years of sales exper...

Brad Paschal is the Regional Sales Director - South at Fixed Ops Digital, an agency that specializes in online marketing solutions for franchise car dealerships. He uses his experience on the sales side of the dealership to bring winning strategies to Fixed Ops Digital. Brad is an eight-year automotive digital marketer who specializes in creative marketing strategies and problem solving for dealer...

Pete Petersen is the CEO and Managing Partner of Dealers United, a Facebook Marketing Partner and AdTech company specializing in the automotive vertical. Pete sold his first company at 23 and went on to grow S-One Holdings Corporation and LexJet to a revenue of over $100 million in under 10 years. In this role, Pete's expertise revolved around aligning technology, operations, and growth for all S-...

Dan Mohnke is the Vice President of E-Commerce at Nissan USA. He is responsible for driving Nissan's e-commerce strategies and initiatives to support evolving customer needs, industry changes, and Nissan brand differentiation through a true end-to-end digital customer experience. Before joining Nissan USA, Dan was the Manager for the Leadership Development Program at Home Depot. He also served as...

Fourth-generation Automobile Dealer, Liza Borches, is the President and CEO of Carter Myers Automotive (CMA). In 2003 she joined Carter Myers Automotive after six years at American Motor Company. Liza has proven experience in growing an organization exponentially through a people-focused approach. Offering employee ownership, managing partnerships, and value-based hiring, Carter Myers Automotive h...

Lara Keyes is the Digital Editor at Dealer Marketing Magazine . She joined the automotive industry three years ago through the magazine after working in the fashion industry for 10 years. Before joining the team, she studied consumer behavior and retail management and honed her expertise in brand management and growth, specifically when it comes to digital. She is passionate about tracking consume...

Matt Tedesco is the National Program Manager for the BMW field team at Shift Digital. With a passion for emerging technologies, digital marketing, and sustainability, his team works with every BMW dealer in the U.S. on best practices for SEM, SEO, video marketing, and more.  Matt has been honing his skills in the automotive industry for the last 15 years, working at Cobalt, Epsilon, and PureCars....

Brian Free is the Senior Director of Digital E-Commerce at AutoNation, the largest and most reputable automotive retailer in the U.S. Brian started his career at AutoNation in the IT department in 1997. Since then, he's been part of the original team that launched autonation.com and handled building out the entire SEM and CRM strategies for the company. Brian has held many positions within the com...

Justin Harmon is the Marketing Director for Eide Chrysler based in Bismarck, North Dakota. He oversees the marketing of four stores and works with multiple vendors, holding them accountable for top performance. One of Justin's specialties is leveraging video for monthly offers, community participation, and showcasing the dealership's culture. Justin was born and raised in North Dakota and enjoys t...

Lissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs. Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University. In this episode… Go...

Tom Kline is the Founder and Lead Consultant at Better Vantage Point. He has 30 years of experience in the automotive and RV industries and has worked with both public and private dealers to solve problems, keep customers happy, and stay out of court.  Tom is also an Endorsed Expert for Dealer Marketing Magazine , the Recreational Vehicle Dealers Association, the VIADA, and the CIADA. In this epis...

Mike Colleran is the Senior Vice President, Marketing and Sales, Nissan U.S. He has been working with Nissan for 10 years, joining Nissan USA in June 2020 with demonstrated expertise in delivering results and fixing problems. Before Nissan, he was the Chairman and Corporate Vice President of INFINITI Motor Company Ltd in Hong Kong. In this episode… Nissan has been getting you from one place to the...

Jenielle Holderfield is the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota and Beaver Chevrolet, where she handles marketing, community outreach, donations, sponsorships, and the dealership's website. She is a proud recipient of the Dealer Inspire Innovation Award from Launch Digital in Chicago and was recently awarded Rotarian of the Quarter. She is also a member of...

Debbie Waines is the Advertising and Marketing Director at the John Elway Dealership Group. She started working in the automotive industry while in high school as a part-time receptionist and cashier for a car dealership on the weekends and evenings. She has been in the auto space for 36 years. Debbie is also a transformational life coach. Over the years, she has helped many people realize their o...

George Nenni is the Founder and Principal Consultant at Generations Digital, an automotive digital marketing consulting firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Digital Marketing and A Car Dealer's Guide to Google My Business as well as the creator of the GMBspy Chrome Extension.  For nearly three decades...

Brian Kramer is the General Manager of Germain Toyota of Naples. He has over 26 years of experience in retail automotive dealerships and made the list as one of the Top 40 Under 40 by Automotive News . Brian is on a mission to digitally transform the automotive retail world by championing 100% paperless transactions in dealerships and sharing his best practices for selling ethically and profitably...

Bob Lanham is the Head of Automotive Retail at Facebook, Instagram, Messenger, and WhatsApp. He is an experienced automotive retail specialist with a long history of expertise in the internet industry. Before joining Facebook, he was the Regional Vice President for Shazam and Sales Director for Hulu. He holds a Bachelor's degree in Communications from Elon University. In this episode… Working thro...

Kyle Mountsier is the Marketing & Business Development Director at Nelson Automotive Group. He is a passionate automotive professional that has over 11 years of experience in every aspect of the dealership space, from fixed ops to variable ops, and marketing to process training.  Kyle is the host of the Contagious Podcast , a husband, and a father. He is also a Pastor at Resonate Church and Founde...

Jack Nerad has spent decades in the automotive industry as a journalist, author, and communicator. His past positions include Editor of Motor Trend magazine, the Editor of Automotive Age , and the Director of Publications at J.D. Power and Associates. In addition to writing countless articles, features, and road tests, he has authored several books over the years, including his newly published boo...

Glenn Pasch is the CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As an expert in digital marketing, he has been featured in CBT News, Dealer Marketing Magazine , AutoSuccess , and Automotive News .  Glenn is also the Host of the You're In Charge-Now What podcast and Co-Author of two books including Selling Cars in the Dig...

David Long is the Executive General Manager of the Hansel Auto Group. David has experience with almost every aspect of the auto industry, having been a general manager, owner, operating partner, VP of operations, and consultant in and out of auto.  Before Hansel Auto Group, David was the Used Vehicle Director for the Del Grande Dealer Group and Vice President of Operations at The Niello Company. I...

Sean Western is the Director of Marketing at Quirk Auto Dealers. For a little over 10 years, Sean has been leading the marketing department and building out its entire digital operation. He specializes in marketing campaigns that leverage online media, TV, radio, and public events to generate and convert leads. Before joining Quirk Auto Dealers, he was a Sales Associate at the Museum of Discovery...

Jim Ziegler is the President and CEO of Ziegler SuperSystems. Jim has been in the automotive industry for more than 40 years, conducting business with more than 15,000 dealerships nationwide. He is also a nationally acclaimed celebrity speaker, with more than 100,000 dealers, managers, and factory executives having attended his automobile dealer management seminars.  Jim is also a renowned magazin...

Kevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive industry technology pioneer with 15+ years of experience driving e-commerce development, creating integrated sales solutions, and expanding virtual reality & auto subscription services. Kevin is a keynote speaker who has spoken at national and international...