Ilana Shabtay
InsideAuto Podcast
The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.
Author
Ilana Shabtay
Category
Podcast website
Latest episode
Nov 28, 2024
Where to listen?
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Episodes
The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis 07.11.2023 18:42
In the latest episode of Inside Auto, Collin Davis shares with Ilana Shabtay the critical role consisten content creation plays in the current retail marketingplace, how dealerships can begin to successfully create a content strategy across multiple platforms, and the importance of connected data in building and maintaining a functioning content strategy.
Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 08.10.2023 23:51
In the latest episode of Inside Auto, Tom Kline shares with Ilana Shabtay more about the specific behaviors that are being flagged as legally deceptive and the practical steps modern dealers should be taking to stay out of legal trouble - from purchasing the correct insurance policies to best practices around data protection and beyond.
How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 18.09.2023 20:52
In the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Josh Detzel about how he scaled his vehicle acquisition operations into a full scale Vehicle Operations Center. Josh explains how in just two months of careful planning, he successfully scaled his acquisition operation from 8 vehicles to 28 by carefully allocating resources, developing internal work processes and leveraging the...
Combating High Interest Rates in the Automotive Industry with Anthony Cameron 22.08.2023 21:41
In the latest episode of InsideAuto Podcast, Anthony Cameron, Operations Director at Diehl Automotive Group speaks to Ilana Shabtay about the steps his automotive group has taken to try to mitigate the impact of rising interest rates on their business and his predictions for how interest rates will behave over the next few quarters. Listen in now to learn more about the light at the end of the tun...
How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 02.08.2023 18:04
In this episode of InsideAuto Podcast, Ilana Shabtay speaks with Jan Hansen, SVP Growth at FINN, to discuss the company's car subscription model, the impressive success they have seen in the German market, and their plans to break into the US market over the next year. The pair discuss how the millennial market has embraced the subscription model and how FINN is helping to simplify and take the w...
The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin 24.07.2023 22:14
Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the dealership, establishing a centralized BDC at Mtn View with 15 agents working leads and fielding incoming sales calls for 4 rooftops. In his current position, Don is responsible for all digital marketing a...
How To Leverage Technology To Streamline Business Processes With Mike Dececco 10.07.2023 15:34
Mike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business into a billion-dollar company, holding management positions in sales, marketing, and business development. Mike is a strategic thinker, skilled presenter, and trusted leader with a deep knowledge of the...
How To Drive Car Sales Through Social Media Marketing With Russell Richardson 05.07.2023 16:49
Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincoln products, including vehicle purchasing and maintenance tips. His platform, RussFlipsWhips, through which he also shares funny car sales skits, has garnered millions of views across various online ch...
Building Brand Loyalty Through Content With Jordan Cox 19.06.2023 23:36
Jordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan plays a role in the company's success by overseeing various aspects of digital marketing, including social media, content creation, web design, user experience, branding, and event creation. One of his no...
Electrical Charging Solutions for Electric Vehicles With Rich McNulty 22.05.2023 18:07
Rich McNulty is the CEO of Blue Whale EV, an advisory and service organization to the EV charging community. The company supports commercial and government clients through the entire EV charging adoption journey, from education to sales, installation, and maintenance. Rich joined the electric vehicle charging industry after years of executive leadership in electrical contracting and security compa...
Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz 15.05.2023 22:33
Micah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, strategic marketing, and performance management, Micah is an accomplished business growth expert who helps dealers and agency partners optimize their teams and technology. He is also an engaging publi...
Cultural-Based Marketing and How To Leverage AI To Support Dealerships 08.05.2023 24:01
Adam Dennis is the Founder and Principal of SurgeMetrix, a company that has provided software and service solutions to automotive dealers for over 20 years. He helps dealers build fast, bilingual, Google-optimized websites that drive car shoppers into a dealership's sales funnel. Adam entered the automotive space in 2000 when he founded a SaaS company that offered website, inventory, and lead trac...
Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa 17.04.2023 13:27
Eric Barbosa is the Vice President of Variable Operations at Cavender Automotive Group, a family-owned dealership selling Audi, Buick, Cadillac, Chevrolet, GMC, Land Rover, and Toyota brands. He is a multi-talented, top-tier dealership business leader known for having a strong ability to drive sales with experience in finance, budget management, and customer service. Eric is also valued for having...
Why Automotive Dealerships Should Adopt AI With Josselyn Boudett 03.04.2023 17:04
Josselyn Boudett is the Founder and CEO of STELLA Automotive AI, an AI-powered voice assistant that handles inbound calls, answers questions, and books appointments for businesses. As a serial entrepreneur with 25 years of experience in AI, Josselyn has led and advised technology companies that have helped large enterprises deploy AI. She has also worked in commercial real estate, FinTech, retail,...
[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers 15.03.2023 5:50
Ben Hadley is the Founder and CEO of Auto Genius, a community of high-growth automotive marketing professionals. He has played a critical role in helping thousands of dealerships maximize their sales efforts by optimizing marketing channels and in-store sales processes. Ben's specialties include sales, digital retail, marketing, product and business development, and organizational leadership. In t...
[NADA Series] The Value of Service Delivery in the Automotive Space With John Woodman 01.03.2023 6:33
John Woodman is the Vice President of Business Development at AutoService AI, a company that boosts sales and service teams' productivity with AI. The company's product, Allio, is a virtual customer assistant that uses cognitive conversational AI to answer phones, talk to customers, and set service appointments. Before joining AutoService AI, John was the Internet Director at Cutter Automotive Gal...
[NADA Series] The Transition to Electric Vehicles With Alan Krutsch 24.02.2023 7:33
Alan Krutsch is the Director of Marketing and Industry Relations at Fuse Autotech, a financial management system that consolidates online and in-store technologies for a seamless customer experience. Alan specializes in branding and identity, campaign strategy, creative services management, sales training, and process and change management. Before Fuse, he was the Director of Marketing at Apple Au...
[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena 22.02.2023 8:31
Melissa Cartagena is the Senior Director and Head of Digital Advertising at AutoNation, one of America's largest and most recognized automotive retailers. She is a seasoned digital technology marketing professional, growth marketer, and growth hacker. Melissa has over 19 years of experience managing large-scale programs in paid search, content marketing, display advertising, SEO, paid social media...
[NADA Series] Evaluating Vendors in the Automotive Industry 17.02.2023 8:51
Kate Lumsden is the Director of Marketing at Walser Automotive Group. She has over 13 years of experience using brand management, data-driven marketing strategies, creative direction, and design to drive measurable brand equity and customer loyalty through both digital and traditional mediums. Before joining Walser, Kate was a Marketing Manager and Graphic Designer at Morrie's Automotive Group. As...
[NADA Series] Streamlining Marketing in the Automotive Industry With Colby Joyner 15.02.2023 6:05
Colby Joyner is the Vice President of Marketing and Strategy at Cavender Auto Group, a family-owned dealership. Before joining Cavender Auto, Colby was the Vice President of Sales at Konect.ai and an Air Traffic Controller in the US Air Force. He was also nominated for Automotive News 40 Under 40. Colby's goal is to bring efficient processes into the automotive space and increase businesses' techn...
[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos 10.02.2023 7:01
Vasilios Lambos is the Co-founder and CMO of CognitionDigital.io, a company that provides tools and products to help businesses build campaigns on Amazon advertising. CognitionDigital.io is an Amazon Ads Verified Partner serving advertisers in the retail, automotive, healthcare, and other industries. Vasilios' experience in the automotive space includes serving as the Senior Digital Marketing Spec...
[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher 08.02.2023 7:04
Matt Lasher is the Director of Marketing at West Herr Automotive Group, the largest automotive group in New York with 39 locations. In his role, he manages and facilitates marketing efforts for the group. With over 14 years of marketing experience, Matt is also the President of Streamline Auto Solutions, an easy-to-use software solution that helps dealers make more deals by optimizing inventory an...
Private Vehicle Acquisition Strategies With Tom Gregg 30.01.2023 15:35
Tom Gregg is the Founder and CEO of Vehicle Acquisition Network (VAN), a proprietary software that helps dealers acquire private party vehicles by connecting them directly to private sellers. Tom's automotive experience began as a porter and evolved through several manager and director roles at dealerships in the Midwest. His entrepreneurial spirit soon outgrew his dealership journey and he began...
From Selling Vacuums To Owning a Dealership - Dave Warren Shares His Story 09.01.2023 19:23
Dave Warren is the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram in New York. He has 30 years of experience in the retail automotive space specializing in advertising, budgeting, inventory management, leadership, and marketing. Dave is also the Owner of Argo of Westfield, which offers ATVs, XTVs, and UTVs, Bintelli of Westfield, selling street legal electric vehicles, and Krown...
Automotive Is About Bringing Your Hustle 28.12.2022 18:42
Daniel Govaer, General Manager at Mercedes-Benz of Easton, is a seasoned manager in the auto retail space. Before joining Mercedes-Benz of Easton, he worked for Bernie Moreno Companies, McGrath Acura of Downtown Chicago, and Libertyville Toyota to name a few. In this episode… Do you invest in your employees' mental well-being? What can you do to promote better work relationships between employees...
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