Inside The Firm

On this episode of Inside the Firm, big wins in 2025 from the NAHB, then why you need a mountain builder for mountain properties, then how to win more as an architect in 2026. Join us as we go back Inside the Firm!

Jim Tracy is a sought-after speaker and influencer on workplace culture and leadership, drawing on decades of real-world CEO experience. A serial entrepreneur, bestselling author, and podcaster with over 350 episodes, he has founded, scaled, and sold multiple businesses and even testified before the U.S. House of Representatives. Jim is also a licensed jet pilot trained by F-16 fighter pilots and...

Mike Deaton is a real estate entrepreneur, endurance athlete, and co-founder of Flipping Dirt, a land-flipping coaching program that’s helped hundreds of people create income, time freedom, and peace of mind through simple vacant land deals. After leaving senior leadership roles in Big Tech, Mike and his wife Ligia built a profitable land business producing consistent five- and six-figure returns,...

Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overl...

Scott Reynolds is the co-founder and CEO of UpCodes, an AI-powered platform transforming how the building industry accesses and navigates construction codes. Driven by the belief that access to the law shouldn’t be a burden, Scott teamed up with his brother Garrett, a software engineer, to build a smarter, more equitable solution. A Y Combinator alumni, Scott brings a rare blend of industry insigh...

On this episode of Inside the Firm, the biggest prefabricated home building plant is clowing, then natural gas is being phased out?, what’s the solution to get more Colorado ADUs built, and finally, how did architecture fees get so low?! Join us as we go back Inside the Firm!

Nathalia Melo is a mother of two, wife, former Olympia champion, and globally recognized fitness and wellness expert with over 15 years of experience. She’s a sought-after speaker on health, wellness, and lifestyle—regularly presenting to corporations, including AM100 law firms—and has spoken in more than 30 countries. As a coach leading a multidisciplinary team with a Registered Dietitian and Lic...

On this episode of Inside the Firm, an Ai review, then why are houses so expensive, and finally, we’re repealing sprinkler requirements, really?! Join us as we go back Inside the Firm!

Kevn Kennon, is here today to discuss. “Modern Cities, Historic Souls" and the intersection of architecture, sustainability, and storytelling. In 1988, he joined Kohn Pedersen Fox (KPF) in New York and became a partner in 1996. In 2002 he founded Kevin Kennon Architects, an architecture and design firm based in New York City. He has received major design awards ranging from the American Institute...

Gianpiero has built one of Toronto’s leading design studios (Audax), around Human Architecture, a philosophy born from recognizing how modern environments often overlook beauty in favor of efficiency. His work seeks to restore the enduring design principles that create spaces of meaning and emotion.

Scott Beebe is a business coach, speaker, author, and podcast host, best known as the founder of Business On Purpose. He helps business owners escape the chaos of working in their business by implementing systems, processes, and purpose through his proven Business On Purpose Roadmap. Scott’s journey includes earning a Division-1 SEC football scholarship as a walk-on, graduating from theology schoo...

Trent’s passion for construction was inspired by watching his father’s hard work in the industry. After graduating from North Dakota State University, he began his career at a small construction firm, where he spent four years honing his skills. His journey with PCL began shortly thereafter, leading him through a series of leadership roles: 18 years in preconstruction and estimating, four years as...

Chris Prefontaine is the Chairman and Founder of Smart Real Estate Coach®, a 4x best-selling author, Forbes Business Council Member, and 3-time Inc. 5000 Honoree. With decades of experience, he has guided his Wicked Smart Community to complete hundreds of real estate transactions across North America, helping countless investors achieve success. Host of the Smart Real Estate Coach Podcast (ranked...

On this episode of Inside the Firm, don’t forget to fill out this survey (https://docs.google.com/forms/d/e/1FAIpQLSdfpfSaybV8H67kq9ttvcOunvzLMufqrHtt-ecR5Zh4SLfhSg/viewform), then should we build cookie cutter homes again, and finally Charlotte North Carolina is GIVING away money?! Join us as we go back Inside the Firm!

Chris Naugle is America’s #1 Money Mentor, a former pro snowboarder turned multimillion-dollar entrepreneur, and the founder of Private Money Club. After nearly losing it all in the 2008 crash, Chris discovered the 200-year-old Infinite Banking Concept used by the ultra-wealthy and rebuilt his empire without banks or financial advisors. He’s the author of two bestselling books, host of The Chris N...

Marcy Sagel is the Founder and Principal of MSA Interiors, a leading commercial design firm specializing in multifamily, student, senior, and affordable housing projects. With over 30 years of experience, she’s known for transforming real estate with innovative, functional, and sustainable spaces that elevate user experiences. A trusted advisor and thought leader, Marcy also collaborates with manu...

Jacob Parks, co-author of The Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services. He has over 20 years of experience leading strategy, growth, and operations at Profitable Ideas Exchange (PIE for short) where he has helped professional services firms such as McKinsey, KPMG, and Accenture build sustainable growth engines.

On this episode of Inside the Firm, Kurt Weierstall gives us an update on the economy, then we try out Google’s latest free tool, Pomelli, and finally why 85% is good enough. Join us as we go back Inside the Firm!

Marianne Page spent nearly three decades as a senior manager at McDonald’s, mastering the art of consistent operations that build trust, loyalty, and business growth. She won both the President’s Award and the Circle of Excellence Award for top performance and team leadership. Today, she runs a global business helping entrepreneurs implement systems that run their operations and develop high-perfo...

Mark Zweig is a renowned entrepreneur, author, and educator in AEC industries who has built multiple companies, advised thousands of firm CEOs, written extensively, and all while pursuing passions in cars, motorcycles, architecture, and family.

On this episode of Inside the Firm, architects understand the pain, how to be better at your job, and finally what are your biggest financial mistakes? Join us as we go back Inside the Firm!

Fletcher Wimbush, CEO of Discovered Performance Hiring Software, has spent the past decade solving some of the toughest challenges in hiring. A recognized thought leader, he has published extensively on reference checking, aptitude assessments, and the role of AI in candidate selection. His FACT Driven Hiring System consistently delivers million-dollar results, cementing his reputation as a game-c...

On this episode of Inside the Firm, what is the hardest thing to deal with as an architect, then are we in a recession, and finally, why should everything you do be made simple, logical and repeatable? Join us as we go back Inside the Firm!

Anthony Morena is the Founder and Principal of Mortar Group, a boutique investment management and development firm that has been shaping New York City's residential landscape since 2001. As a licensed architect in both New York and New Jersey with 25 years of combined investment, design, and development expertise, Anthony represents a unique "architect-as-developer" model that sets him apart in th...

On this episode of Inside the Firm does density ever create affordable housing, then some hot takes from Tyler Suomala, and finally, what is generative engine optimization and why should it be your next focus? Join us as we go back Inside the Firm!