Inside the Creator Economy

In this week’s episode we’re going to take a deep dive into the fashion industry. But - we’ll be leaving the trend-setting and taste-vetting to Anna Wintour and instead looking specifically at 4 ways fashion marketing has changed over the years. And it has been years because after the bare essentials for survival were commodified, fashion followed shortly after. We'll be discussing: What fashion b...

If you’re building a marketing strategy for 2023, it’d be hard not to consider using TikTok. As its user base is expanding at a rapid pace among all generations, it’s finally seen as a place where all brands need to have a presence and a solid strategy - or else lose customers to the ones who do. But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it come...

While the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things brands need to bear in mind as they flesh out their social media strategy for the new year. What remains true is that social media continues to be one of, if not the most important platform for engaging shoppers in the fashion and lifestyle spaces.&nbs...

Influencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is the case then this episode is a must-listen! We sat down with Cure Media's Co-Founder and Head of Product Babak Faramarzian. Responsible for Cure Media’s unique, proprietary influencer marketing technology platform, Babak has a front row seat on how...

With Instagram’s furious race to overtake TikTok as the video-first social platform, copy-catting many of the latter’s features to users’ occasional dismay, it can sometimes feel hard to tell the difference between the two.  Certainly, that seems to be the case for many brands who insist on recycling content interchangeably between both platforms despite repeated warnings that the algorithms...

Since the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’s simply not the case anymore. In today’s episode, we are going to take a cold, hard look at the use of discount codes in influencer marketing. Lending his significant experience and expertise in the field, we’ll be joined by one of the co-founders of...

In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included! But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.  Answering in under 15...

If you hear ‘influencer marketing’, your mind probably jumps to the big, celebrity creators. But times have changed and flying the flag for micro-influencers; they’re big news, whether brands like it or not. In fact, in 2021 micro-influencers accounted for 91% of the channel. Which means that if you’re only focusing on mega-influencers and above, you’re missing out on the vast majority of the chan...

With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them? As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction.  Joined by Cat Agostinho...

Whether you’re already clocked off for the summer, or you’re enjoying a sunny commute to the office - we’re glad to have you here and you’re in for a great episode, because today’s edition of Influencer Marketing Talks is hot off the press! This week, we are joined by Lucy MacGuire, Trends Editor at Vogue Business. With several fingers on the pulse of the biggest drops in fashion plus bylines that...

In 2019, 19-year-old influencer Matilda Djerf launched the Scandinavian styled,  non-seasonal, ready-to-wear fashion brand ‘Djerf Avenue’ together with her partner and co-founder Rasmus Johansson. Only three years in, Djerf Avenue has become globally recognised, reporting $8 million in sales in 2021.  That’s not all. At the same time, Matilda gained global recognition for her iconic hair...

Gen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up.  Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail.  We’re...

Creating engaging social media content comes down to more than just viral dance trends or repurposing popular memes. Instead you need to strike a tricky balance between the content different platforms’ algorithms are prioritising, the messages you need to communicate, and the material your audience actually wants to see. And just when you think you’ve got it sussed, it can all change on a dime. So...

In a marketplace as crowded as the fashion sector, you need every campaign to land. So while catchy copy and compelling graphics might be the things that your audience remembers, it should be data that tells you what copy will work, which graphics will fit, and even who your audience will be. And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activ...

L’Oreal is on a mission to ‘create the beauty that moves the world’. With 36 global brands and four different divisions, most, if not all of us, will have enjoyed a L’Oreal product at some point. From high street beauty faves to luxury fragrances and salon-level hair products, the L’Oreal family encompasses a staggeringly wide range of products with something to suit everyone. And it's this inclus...

Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want. Long story short: not always . Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to wha...

As with any other industry or channel, influencer marketing manifests differently around the world. Cultural nuances or behaviors can vary wildly between markets, and your influencer marketing has to bend with them in order to be effective and avoid committing any cultural faux pas. To help you get it right, we invited not one, but three of our colleagues from across our offices to join us for thi...

Consumer preferences are a moving target - you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups. We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and mill...

With a popular wedding package and a fan list that includes the likes of Doja Cat and Lil Nas X, Taco Bell is a name beloved of all generations but unlike many longstanding brands, they’ve found particular success with the Gen Z-ers. So we wanted to know their secret… Riding on the high of the return of the Mexican pizza, we spoke to Matt Prince, Senior Manager of Public Relations and Brand Experi...

A lot has happened with influencer marketing over the last few years. Not only has the industry gained bigger budgets and more respect from marketers, but time has also developed the way in which we work within the channel.  In this episode, we’re talking to Emma Lundsten, Head of Operations & Client Success at Cure Media, about the two approaches to influencer marketing that set marketer...

Influencer marketing has changed dramatically since the early days of bloggers and YouTube stars. As calls for diversity and representation increase across channels and mediums, the cookie-cutter image of an influencer is giving way to something broader and more reflective of the world we live in.  Speaking to Natalie Wills, Global Director of Marketing at Zalando, we’re taking a pragmatic lo...

In a more progressive marketplace, much valuable discourse is being had around the right to and necessity of broader representation in fashion and its marketing. So why are so many brands still skipping over models, influencers and even consumers who happen to be 40 or above? Speaking to fashion stylist and trend-setting influencer Anna Cascarina, Influencer Marketing Talks is unpacking what age i...

Influencer marketing has been around longer than people give it credit for - though in its current form it might look a teensy bit different to how it did in the ‘90s or even earlier. We’re taking a trip down memory lane, looking at the brand collaborations and marketing moments that laid the foundation for influencer marketing as it exists today in all its measurable, strategic glory. From there...

Sustainability is ranking higher and higher on the priority list for marketers, consumers and the human population at large. And for fashion brands, that means taking a hard look at the way they currently manage their supply chain and their business. But while change is necessary, it might not take the shape you think. Looking at the next-generation solutions available, we sat down with Nicole Ryc...

From their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that’s not something that happened by accident. We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand...