Inside Source

You'll likely find as many different definitions of the term "marketing" as individuals asked to define it. While it may still be a mystery to some, Erin Fults has built her career developing marketing and messaging strategies for her small business clients, enabling them to cut through the noise and confidently grow their businesses. She talks with Inside Source about the evolution of her own bus...

Women-owned Gay Jones & Kuhn PLLC is not your typical law firm. With a team of brilliant attorneys, you likely won't be surprised to encounter some outside-the-box approaches to both the business and the culture of the workplace. Inside Source spoke with founding partners Mary Margaret Gay and Sarah Beth Jones about the evolution of their careers, the benefits of diverse perspectives, and why work...

The common thread of nearly every point in Gayle Benson's career has been identifying a need and executing her impeccable vision to improve it. In her current role as a multi-business owner, including the New Orleans Saints and New Orleans Pelicans, Mrs. Benson finds herself in a position with unlimited opportunities to impact her community. She spoke with Inside Source about making big decisions,...

Tobey Houston and Robyn Pollack both took unlikely paths to starting CreateHealth, a boutique marketing agency specializing in tailoring a marketing strategy for every client. On paper, the experience and expertise of these two women may appear to be opposites, but these differences are what makes their partnership successful. Tobey and Robyn told Inside Source about the evolution of their company...

After a successful career in the pharmaceutical industry, Dr. Sajani Barot identified a need for virtual skin care consultation and founded The Skin Consult, connecting clients with skin care experts to deliver personal routines and highly curated products directly to the consumer. Inside Source spoke with Sajani about her passion for science and education, bringing a business from concept to real...

Laura Johns and Lauren Williams were already busy working moms before starting their podcast The Home and The Hustle, but that's kind of the point. Boundaries and work-life balance don't come easy for anyone, and they identified a need to talk about it with other working women. Inside Source sat down with these two women about their podcast passion project, what they love about it, and why they co...

Anna Barker didn't know she was interested in STEM until she'd almost completed college, but that didn't stop her from becoming one of the founders of Glo, an innovative company that developed water-reactive light-up cubes. Inside Source talks with Anna about entrepreneurship, being a woman in STEM, and the idea that took her company all the way to Sesame Street.

After working in medical and research settings, audiologist Dr. Grace Sturdivant parlayed a passion for hearing health into OtoPro Technologies, a hearing conservation business that takes her all over the country as her clients' own "hearing concierge." Inside Source asked Grace about her career in STEM, hearing loss as a facet of our overall health, and why she loves being underestimated.

September is Ovarian Cancer Awareness Month, and The Source is going teal! Because of its vague, "silent" symptoms, ovarian cancer is often not diagnosed until its later stages. Dr. Mildred Ridgway is a Gynecologic Oncologist at University of Mississippi Medical Center and has dedicated her life to treating women with ovarian cancer and other gynecologic cancers. Inside Source talked with Dr. Ridg...

The Women's Foundation of Mississippi plays an important role in advancing economic security for women. With an extensive career in nonprofit work and her valuable experience with fundraising, working with boards of directors, and day-to-day functionality of a foundation, Tracy DeVries is just as passionate about her work today as the day she started. She talks with #InsideSource about supporting...

Lindsey Bell turned the age-old question of "what's for dinner?" into a business that takes the guesswork out of feeding families. The Dinner Darling herself sits down with Inside Source to talk about being an entrepreneur in the age of social media, her struggles with imposter syndrome, and why it's ok for working women to talk about the money side of our professions.

If you've spent any time on social media, chances are you've seen Nicole McLaughlin (or at least her well-manicured hands) on a recipe prep video. She talks with #InsideSource about the traditional to digital media transition, her hopes for the future generation of professional women, and what her kids think of her TikTok fame.

Small business owner Nancy King of Nandy's Candy has been keeping Jackson, Mississippi in tasty treats for over 40 years. She, along with daughter Emmie, work hand-in-hand to grow and evolve their business while staying true to their traditional roots. They sat down with Inside Source to discuss their sweet successes, sour challenges, and what they're still learning from one another.

Mandi Stanley has built a career doing what many people fear the very most in life and has grown accustomed to answering more than a few questions about it. Mississippi's first Certified Public Speaker sits down with Inside Source to discuss how professional speaking became her job, growing an audience, and shares one of the best tips she's ever heard.

Many of us have had our work environments turned upside down by things beyond our control, and working from home is a new reality. Nicole Brown, Learning & Engagement Specialist at Butler Snow, is making the work from home life work for her. Inside Source asked her about keeping her productivity up, staying motivated, and why taking care of yourself is more important now than ever.

Kellye Smith, a Team Leader and Resource Consultant for Ross & Yerger has a way of explaining the benefits of workplace policy manuals to those of us who may get lost or overwhelmed after the first sentence. She talks with #InsideSource about where businesses might be exposed to risk, how an employee's needs change during their career, and why a thorough and accurate handbook goes way deeper than...

Employment attorney Lindsay Dowdle with Jones Walker LLP is a workplace policies and procedures master. She uses her expertise every day to help companies large and small develop frameworks to not only protect the businesses but cultivate an environment for employees to thrive. Inside Source talks with Lindsay about conducting annual evaluations, the importance of consistency, and enforcing it all...

Dr. Wendy Lewis of The Winning Smile Dental Group is the definition of "goal-getter." Not only did she accomplish her childhood dream of being a dentist, but she also added the title of business woman to her resume as well. Inside Source visits with Dr. Lewis to discuss finding a career you love, navigating a pandemic, and striking a balance between her roles as a wife and mom, a woman in medicine...

Inside Source points the mic at our producer Casey Combest for this episode about podcasting and why it's valuable to a brand or business. Casey answers our questions about cutting through the noise, building brand loyalty, and why this form of media is a good investment for your business.

Cindy Ayers-Elliott left the Big Apple and the fast-paced world of investment banking for another type of investment: in an urban farm in Jackson, Mississippi called Foot Print Farms. Inside Source sits down with her to discuss cooperative farming, her mind for business and education, and feeding her community – literally and figuratively.

Lauren Ann Cooper was in her mid-twenties when she opened her first L.A. Green and has since watched it grow to three locations and online, growing a loyal fan base of women who keep coming to her for not only beautiful clothing, but for outstanding service. She talks to Inside Source about being underestimated, why she considers retail a service industry, and learning from both failures and succe...

Nashville-based The Callaway is a communications agency whose specialty is making small businesses big and big businesses small. This kind of creative, forward thinking is a product of CEO Libby Callaway, a former fashion editor and journalist who brings her style-focused approach to her wide range of clients. She visited with Inside Source to discuss her experiences with pivoting with purpose, cu...

Many of our listeners either own or would like to own a Kelly Wynne handbag, but do you know the woman behind the brand? Kelly Wynne Ferguson started out in PR and has watched her business grow from just a dream to something we recognize on the street. Inside Source asked her about identifying opportunities, the evolution of her brand, and her passion for empowering other women.

Chef, author, and Today Show Food Contributor Elizabeth Heiskell has had many unbelievable moments in her career, but what her viewers and readers don't see are the years of hard work to get there. Inside Source talked to Elizabeth about finding your passion, becoming an "overnight success," and the legacy she hopes to leave her daughters.

Blogger Brandí Starbuck moved from North Carolina to Mississippi and within one year created a network of hundreds of friends and business associates – all using social media. She shares with Inside Source her tips for creating a "high touch" network, being intentional with connections, and keeping posts positive.