Inside Marketing Design

Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "cra...

Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service"...

Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to...

Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life. This season is...

Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work. This season is proudly sponsored by Webflow! Try out the no-...

Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one. This season is...

What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts. Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company. For more episodes of...

For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary. Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dri...

Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done...

Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two...

Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the co...

You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputatio...

At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be. Check out Emil...

In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that m...

Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions. Foll...

In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing...

Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing. See the video and transcript at insidemarketingdesign.co/at/convertkit 0:45 - Why I created this series & what to expect 02:0...