Inside Insights

James Sallows, Head of Transformation and Capability at GSK, discusses how he's transforming the insights function in the wake of the demerger of GSK’s consumer products division, how to move away from low-value commoditized research and reveals how to tell if what you have is really an insight. Pressed for time? Catch the key takeaways at the 45 minute mark. See Privacy Policy at https://art19.co...

Christine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with promotions (while creating synergy across diverse product portfolios) and shares her provocative vision for the future of advertising insights. Pressed for time? Catch the key takeaways at the 31 minute mark. See Privacy Policy at https://art19.com/privac...

Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research. Pressed for time? Catch the key takeaways at the 37 minute mark. See Priva...

Paula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, discusses the importance of accurate sampling and sets up a challenge for Ryan Barry — and all our listeners — that could have a real impact. Pressed for time? Catch the key takeaways at the 42 minute mark. See Privacy Policy at https://art19.com/priva...

Inside Insights season 2 gave us a lot of important tips and tricks from a number of global brand and insights leaders. In this special bonus episode, our co-hosts Ryan Barry and Patricia Montesdeoca discuss their top seven takeaways from the season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-...

Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader. Pressed for time? Catch the key takeaways at the 40 minute mark. See Privacy Policy at https://art19.com/privacy and California Pri...

Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity. Pressed for time? Check out the key takeaways at the 43 minute mark. And if you'd like to watch the full video from Virtual Insight Summit, a...

Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary. Pressed for time? Check out the key takeaways at the 34 minute mark.  ...

Alex Peters, Global CMI Lead, and Lucy Lindsley, Global Insights Lead, at Reckitt, share complementary perspectives on how to use market research software strategically and give four pieces of advice on insights transformation. Pressed for time? Catch the key takeaways at the 36 minute mark. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#...

Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021. Pressed for time? Catch the key takeaways at the 44 minute mark. See Privacy Policy at https://art19.com/privacy and California P...

Karen Kraft, Senior Consumer Insights Manager at Johnsonville, shares her three practical tips on how to navigate insights as the professional and the trusted partner, as well as the importance of staying curious, taking calculated risks and building relationships. (Pressed for time? Catch the key takeaways at the 39 min mark) See Privacy Policy at https://art19.com/privacy and California Privacy...

Frank Santiago, Global Knowledge Management Manager at Colgate-Palmolive, shares how - and why - to invest in a knowledge management system, the benefits it brings, and the key mistakes to avoid. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Joseph Chen, Insights Lead at Mondelēz, shares his five mantras for agile insights, and ultimately, what it takes to be a successful insights leader in 2021. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Cedric Steele, Assistant VP of Global Innovation at Coca-Cola (McDonald’s division), shares ten points to live by during the innovation process as well as tangible takeaways on how to innovate in a way that actually moves the financial needle. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

If there’s one thing this year has reminded us, it's that life happens. And it’s okay if everything doesn’t go exactly as planned – because life is truly unpredictable. In this episode, Elaine Rodrigo (Chief Insights & Analytics Officer at RB) shares her thoughts on being flexible and getting things wrong, how she's seen the insights industry evolve, and three key pillars of advice for up-and-...

What skills do you need to succeed as an insights professional in today’s world? Now what about the future? In this episode, Michael Brereton (Executive in Residence at Michigan State University & former CEO of Maritz Research) shares the work he's doing now to help mold insights professionals of the future and what he predicts for this next generation of leaders. See Privacy Policy at https:/...

Kate Schardt (Sr. Director of PepsiCo’s Ada Global Insights Platform) shares her journey to becoming the woman running digital transformation at one of the world’s biggest snack brands and lends her advice to those just starting out in their careers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

From the California wildfires to the Black Lives Matter movement, there are a lot of eyes on the U.S. right now. And as November quickly approaches, yet another pressing matter rises to the surface: the 2020 presidential election. In this episode, Diane Hessan (CEO of Salient Ventures and former CEO and Founder of C Space), dives deep into the work she’s doing to interpret the minds of American vo...

Whether big or small, people are making decisions every day. And in today’s world, decisions tend to happen fast. But what influences people to make the choices they do? In this episode, industry icon Eric Salama (Former CEO of Kantar, Board Member of Morning Consults & Chair of Comic Relief) discusses the timeless power of emotion and shares what he’s learned over the course of his career – f...

Lately, there have been many conversations surrounding diversity, equity, and inclusion. But even with more discussions happening in the workplace and beyond, there is still a lot of work to be done. So how can we elevate these conversations? What steps can we take as a society to make a real difference? In this episode, Theo Francis (Co-founder and Director of CORe & Founder and Director of G...

Making a life change, like starting a new job, can be stressful. Whether you’re getting up to speed on the business or gauging how your team mates work, there will always be a learning curve. But what if you were starting a new job in a new country? In this episode, Litthya Burgin (Shopper & Category Insights Manager at GSK) shares what it was like to leave her home in Venezuela and start a ca...