Inside Insights

Helen Wolf, Senior Director, Global Consumer Experience Insights at Colgate-Palmolive discusses how insights leaders have to zoom out for the big picture and zoom in for the detail that powers it, how to guide innovation by following the sun and shares why she believes joining multiple sources of learning is the skill that will differentiate insights professionals. See Privacy Policy at https://ar...

Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile marathon. Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-insights-fra...

Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Jordan Cusner, Head of Guest Insights at Popeyes, discusses how he created an insights department and made it indispensable to business leadership, shares the mantra of insights he lives by and reveals what should be the first slide in every deck you produce. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative humans and AI tools. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights storytelling, discusses where insights professionals go wrong in trying to influence the C-suite and reveals some of his best tips to get your story across. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...

Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset switch that facilitates the toughest conversations, and explores how to get the very best out of your team. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Nataly Kelly, CMO at Zappi and author of Take Your Company Global , discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell...

Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead of join the Navy, it’s good to have access to the Navy’s resources. Pressed for time? Catch the key takeaways around the 47 min mark. See Privacy Pol...

Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king. Pressed for time? Catch the key takeaways around the 51 min mark. See Privacy Policy at htt...

Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it’s such a critical time of year for brands. Want more? Get our full analysis of this year's top Christmas ads here . See Priva...

Ivan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need to do to to move from vendor to partner, the benefits of jumping on new software tools and reveals why researchers should think like journalists. Pressed for time? Catch the key takeaways around the 50 min mark. See Privacy Policy at https://art19.com...

Simon Berg, CEO at Ceros, discusses how AI is revolutionizing the creative process, when it’s a good idea to curse at your computer, how not to suck at briefing a project and what your kids should focus on to have relevant skills in the future. Pressed for time? Catch the key takeaways around the 44 min mark. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://...

Lizzie Penny and Alex Hirst, co-CEOs of Hoxby and Workstyle authors, share what a work style actually means and how to define your own, as well as what the future of work looks like — from choosing how and when you work, to the importance of unlocking collective intelligence and how to be more effective and happy in what you do. Pressed for time? Catch the key takeaways around the 45 min mark. See...

Febronia Ruocco, Strategic Insight Specialist & Executive Coach who has worked with Cadbury Schweppes, Diageo, Heineken, Heinz & GSK, shares how her and Ryan’s relationship started on LinkedIn several seasons back, why having fun is key to building an authentic LinkedIn presence, how she sets up contracts and creates safe spaces in her coaching practice and why she thinks researchers, not...

Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fresh eyes. S...

Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map. Pressed for time? Catch the key takeaways around the 47 min mark. See...

Join Babita Earle, EVP Global Enterprise Partnerships at Zappi, and Ryan Barry, President at Zappi, for a special summer bonus episode recorded at this year’s Cannes Lions International Festival of Creativity where they share their firsthand experience and key takeaways from the event where creativity and innovation converge.  See Privacy Policy at https://art19.com/privacy and California Privacy...

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the super successful Famous Orders partnership with Travis Scott, how rapid prototyping helped the company come from way behind to launch a winner in the chicken sandwich wars, and reveals his three rules for driving innovation. Pressed for time? Catch th...

Oksana Sobol, Insights Lead at The Clorox Company, explains what the insights department should really deliver for the business (but often doesn’t), reveals why up to 80% of insights are ignored by some decision makers, and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations. Pressed for time? Catch the key takeaways around the...

Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the implications of AI for market research to how it can improve internal velocity and productivity to the opportunities and advantages it presents for the world of tech, productivity, creativity and more. See Privacy Policy at https://art19.com/privacy and...

Stefania Gvillo, SVP, Chief Analytics and Insights Officer at Domino's shares why they don’t talk about agile research in her organization, discusses how to partner with insights suppliers to bring about business change and reveals her top tip for getting your voice heard in important meetings. Pressed for time? Catch the key takeaways at the 37 min mark. See Privacy Policy at https://art19.com/pr...

Rob Volpe, Empathy Activist and CEO of Ignite 360 shares how to take a curious breath in times of tension, reflects on the difficulty - and the necessity - of letting go of judgment and reveals how insights teams can thrive by applying his five steps to empathy. Pressed for time? Catch the key takeaways around the 43 min mark. See Privacy Policy at https://art19.com/privacy and California Privacy...

Julio Franco, Chief Customer Officer at Zappi shares why market research has been a large part of his life starting at a young age, his five steps to thinking big, how to build up your confidence as an insights professional and the power of moving from using insights to test to using insights to learn over time.  Pressed for time? Catch the key takeaways around the 53 min mark. See Privacy Policy...