Zalando Marketing Services GmbH

Inside Fashion Marketing by Zalando Marketing Services

Business EN ↓ 61 episodes

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strate...

Author

Zalando Marketing Services GmbH

Episodes

#10 Dermalogica: Launching a product with influencer marketing 28.10.2021 8:55

Listen in to hear Dermalogica’s tips on influencer marketing and find out all about seeding campaigns!

#9 Karl Kani: Creating hype around collections with flawless branding 14.10.2021 15:30

When it comes to building brand heat, few can do it like Karl Kani can. Listen now and learn why.

#8 Deep Dive: The Ultimate Guide to Cyber Week 30.09.2021 32:16

With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week! Andreas is joined by Preethi Narayanan, Director of Partner Consulting at ZMS, and Christoph Dorsch, Head of Sales at TB International, who’ll be discussing how brands can leverage peak traffic moments on Zalando and beyond. Want...

#7 Consumer Insights - What to do with data 16.09.2021 20:17

Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts. Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive...

#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success 02.09.2021 17:23

Listen to actionable recommendations on Direct-to-Consumer retail.

#5 TOMS: Fostering brand awareness around corporate social responsibility 19.08.2021 24:40

Learn about TOMS’ authentic approaches to corporate and social responsibility

#4 The Ultimate Guide to Influencer Marketing 05.08.2021 21:37

If you’re wondering where to start with influencer marketing, listen now to actionable recommendations and insider know-how.

#3 SNOCKS: Connecting to customers as a small brand on a big platform 22.07.2021 19:34

How SNOCKS leveraged advertising and marketing to grow the brand to 25 million euros in sales in just 5 years!

#2 How brands are re-thinking customer connection online 08.07.2021 16:18

Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing.

#1 The North Face: Crafting campaigns around sustainability 24.06.2021 15:16

Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who t...

Inside Fashion Marketing by Zalando Marketing Services - Trailer 17.06.2021 2:11

Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of ZMS. Find snackable inspiration for fashion, beauty and lifestyle brands as well as retailers.