Innovation Alchemy

In this episode, Adams talks to Saamer Mansoor, Founder of BeAware, one of 5 companies in Cohort 8 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Invest WindsorEssex, City of Windsor, Communitech and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). BeAware builds AI-powered tools for the deaf and hard of hearing, and the i...

In this episode WEtech Alliance's Director of Ventures Services, Adam Castle , and Digital Marketing & Social Media Coordinator, Emilie Robak , talk with Veda Sadhak, CEO and Co-Founder of Ronyn Wallets , about his entrepreneurial journey during "The First Wave of Crypto Wallets". Check out links to some of the tools talked about in this episode in our Alchemy Toolbox . Need help? Let's connec...

In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey. REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelera...

In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency. A20 is one of 5 companies in cohort 6 of o...

In this episode WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Scott Fairley, Founder & CEO of Optimotive Technologies , a Windsor-based startup focused on the enablement of automation for customers operating in muddy, dusty and otherwise unpredictable conditions, and one of 5 companies in cohort 6 of our award-winning ScaleUP Acce...

In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral , a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program , powered by Libro Credit Union , in partnership with Invest WindsorEssex . Check out links to some of the tools talked about in this episode in...

In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits , one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program , powered by Libro Credit Union , in partnership with Invest WindsorEssex . Check out links to some of the tools talked about in this episode in our Alchemy Toolbox . Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | In...

In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins . Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot ! Check out links to some of the tools talked about in this ep...

In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox . Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | Linke...

After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again! In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of  MarketBox , a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initial...

In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business. C...

In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process. ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all " A Beautiful Mind " on the whiteboard, a...

The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.

In the final installment of our 3-part "Roadmap to Scale" series, the Adams talk to WEtech Alliance client Randall Schwartzentruber, Co-Founder & CEO at BinSentry about how his tech startup is disrupting farming world-wide . Music for this episode provided by local artist MZTF . Check out links to some of the tools talked about in this episode in our Alchemy Toolbox . Need help? Let's connect...

In part 2 of our 3-part "Roadmap to Scale" series, the Adams focus on the systems of scale to help existing businesses grow. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox . Need help? Let's connect www.wetech-alliance.com | @wetechalliance

In part 1 of a 3 part "Roadmap to Scale" series, the Adams dispel some of the myths about what entrepreneurship is like and share tangible tools to turn the idea in your head into a business. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox . Need help? Let's connect www.wetech-alliance.com | @wetechalliance

The Adams debate Bingo Point. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.

With only 2 terabytes of storage, AC has some difficult decisions to make. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.

The Adams testing out the mic. This is pretty much the level of quality you can expect from this podcast. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.