Innovate & Elevate with Fractal

How can a startup founder create a blog that can compete against a large company with deep pockets? What are the misconceptions about blogging? You’ll find the answer to these and other questions in the first episode in the second season of my podcast. This season I’ve changed the format and now I’m interviewing marketing professionals with the express objective of extracting adv...

How can a startup founder create a blog that can compete against a large company with deep pockets? What are the misconceptions about blogging? You’ll find the answer to these and other questions in the first episode in the second season of my podcast. This season I’ve changed the format and now I’m interviewing marketing professionals with the express objective of extracting adv...

In this episode, I discuss pitch decks for startups looking to raise funds. A few quotes from this episode: * Everyone is a pitch deck expert, some of the advice will even be good * You can get some real confidence when you see how basic YouTube pitch deck was * Pitch decks are designed to be “pitched” not emailed * A great pitch deck has very few words on it * A pitch deck is not a bu...

In this episode, I discuss pitch decks for startups looking to raise funds. A few quotes from this episode: * Everyone is a pitch deck expert, some of the advice will even be good * You can get some real confidence when you see how basic YouTube pitch deck was * Pitch decks are designed to be “pitched” not emailed * A great pitch deck has very few words on it * A pitch deck is not a bu...

Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.     * As an SEO you can tell when a page is built for SEO gain – 3:05 * It’s Google’s job to work out if your page is offering value or is just there to collect traffic  – 4:50 * If you’re ranking #1 but not...

Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.     * As an SEO you can tell when a page is built for SEO gain – 3:05 * It’s Google’s job to work out if your page is offering value or is just there to collect traffic  – 4:50 * If you’re ranking #1 but not...

In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.   The first website I reviewed the SEO for is  Quaintrelle Consulting  which I look at for Nicole Jensen The second site is  Fair and Square  which is done for Anissa Farrell and...

In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.   The first website I reviewed the SEO for is  Quaintrelle Consulting  which I look at for Nicole Jensen The second site is  Fair and Square  which is done for Anissa Farrell and...

In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content. For the second question, I look at how to win over a target market that is expensive to engage and also look at how to use content to drive the more protracted sale. In my end of...

In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content. For the second question, I look at how to win over a target market that is expensive to engage and also look at how to use content to drive the more protracted sale. In my end of...

In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared. At the end of the episode, I pay homage to the íce breaking’ founders. Thanks so much stopping by, your subscription to my podcast really helps me to reach a new and bigger audience. If you’re an Apple u...

In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared. At the end of the episode, I pay homage to the íce breaking’ founders. Thanks so much stopping by, your subscription to my podcast really helps me to reach a new and bigger audience. If you’re an Apple u...

In this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service. I leave you with a simple, yet power tip that will differentiate you on social media...

In this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service. I leave you with a simple, yet power tip that will differentiate you on social media...

In this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s pricing model strategy, and finally, I talk up the benefits of project-based pricing. In the second half of the episode I cover the classic ‘adoption of inno...

In this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s pricing model strategy, and finally, I talk up the benefits of project-based pricing. In the second half of the episode I cover the classic ‘adoption of inno...

In episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds who are nailing their copy, humour and brand positioning right now. Please remember to subscribe and if you have any questions you’d lik...

In episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds who are nailing their copy, humour and brand positioning right now. Please remember to subscribe and if you have any questions you’d lik...

Welcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to  writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto more complicated offline and long sales cycle tracking  – thanks to BenchOn for the question And finally, we loo...

Welcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to  writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto more complicated offline and long sales cycle tracking  – thanks to BenchOn for the question And finally, we loo...

In this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org We discuss: * finding your niche market * How you need to own a niche before you expand * Tribes and how to use them to expand * Great domain names and the ‘radio test’ * promoting a service-based business * Crowdfunding marketing Thanks to Teas.com.au  , Brand Hub , and PowerWells for being on episode on...

In this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org We discuss: * finding your niche market * How you need to own a niche before you expand * Tribes and how to use them to expand * Great domain names and the ‘radio test’ * promoting a service-based business * Crowdfunding marketing Thanks to Teas.com.au  , Brand Hub , and PowerWells for being on episode on...