Inner Sircle

My 2 cents on gauging content performance 07.03.2024 3:54 ↓

On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.

Experimenting with Riverside (podcasting platform) and new content platforms in general 06.03.2024 3:43 ↓

On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.

Advocating for more utility based content 22.02.2024 3:08 ↓

On this episode, I am advocating for more utility based content

POV: Different types of UGC 15.02.2024 3:59 ↓

On this episode, I talk about three different levels of UGC and how to think about them.

POV: Importance of Retailer journey content 07.02.2024 3:03 ↓

On this episode, I talk about the importance of Retailer journey content

Why I am bullish on YouTube Shorts! 31.01.2024 3:04 ↓

On this episode, I explain why I am bullish on YouTube Shorts!

POV: Giveaways and Brand Collabs 26.01.2024 3:17 ↓

On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like  this  and  this ) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can be a great way to drive email subscribers in a...

POV :Social content creation is unique, and you should deploy a different creation process. 18.01.2024 5:03 ↓

On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.

Advocating a Podcast Strategy 10.01.2024 4:16 ↓

On this episode, I am advocating a Podcast Strategy

POV on getting involved with LinkedIn in 2024 10.01.2024 4:15 ↓

On this episode, I provide a POV on getting involved with LinkedIn in 2024

POV: On the importance of strategic reactive and proactive community management in January. 03.01.2024 2:28 ↓

On this episode, I talk about the importance of strategic reactive and proactive community management in January.

Essential Dos and Don’ts for Social Media Marketing in 2024 03.01.2024 3:28 ↓

On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.

Update on Instagram Live (and POV on Live in general) 13.12.2023 2:55 ↓

On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.

Bullish on YouTube as we go into 2024. 13.12.2023 4:00 ↓

On this episode, I talk about why I am bullish on YouTube as we go into 2024.

A rant about wrong KPIs 06.12.2023 4:27 ↓

On this episode, I go on a rant about wrong KPIs

Tactics to drive sales before EOY 06.12.2023 2:56 ↓

On this episode, I recommend some tactics to drive sales before EOY

Social Media KPIs: Should not be focused solely on web traffic. 30.11.2023 3:59 ↓

On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.

My POV: PASS on X! 30.11.2023 3:21 ↓

On this episode, I provide my POV which is to PASS on X!

Once again advocating for brands to not be so binary with their content. 15.11.2023 4:02 ↓

On this episode, once again I am advocating for brands to not be so binary with their content.

Updated POV on Threads (Nov. 2023) 07.11.2023 3:10 ↓

On this episode, I provide an updated POV on Threads Nov. 2023)

Dont overdo it with your Retailer support content 07.11.2023 3:59 ↓

On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.

Updated POV on X, as we roll into 2024. 03.11.2023 2:58 ↓

On this episode, I provide an updated POV on X, as we roll into 2024.

Dont be afraid to repurpose content. 03.11.2023 3:08 ↓

On this episode, I encourage brands to not bee afraid to repurpose content.

Updated POV on TikTok Strategy 26.10.2023 2:59 ↓

On this episode I remind listeners of our updated POV on TikTok Strategy

Advocating for a focus on email 26.10.2023 3:17 ↓

On this episode, I am advoacting for a focus on email.