Inner Sircle

In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you accomplish your goals faster and more efficiently, but first the business needs to define those goals and put the tools in place accomplish them.

Don’t pigeonhole your social media efforts. Your social media manager should touch all aspects of your business.

On the episode i give my quick hot take on the Vero app and I apologize for the sound - i was on the move walking to work and I just wanted to get some thoughts down before I step into a really busy day. Bottom line is I think it’s a little too early to tell but people should get in there and mess around and form your own opinions!

In this episode we talk about why you need to balance the art and science of your messaging plan if you want to win with your social media strategy.

In this episode we take the KPI’s of social media conversation a bit deeper to better explain our position as an agency.

In this episode we talk about the KPI conversation and why it really comes from the business first and not something that is generated from the social media firm or any marketing partner for that matter. Once a brand or a business has articulated what they want to have happen then their partners should create plans that specifically focus on those outcomes.

On this episode we explain why PR firms are not built for social media management and why they are the one higher for that role. PR firms are mission critical partners when it comes to awareness and exposure and for a brand seeking those there are many great partners out there to choose from. Those are not the right partners for day-to-day social however.

In this episode Adam dives a bit deeper into his Instagram point of view and how to better explain it to retailers, partners or investors who might be less in the know and need some guidance and education.

On this episode I talk about why websites are in mission critical component of your digital game plan, even if you don’t focus on e-commerce.

In this episode I talk about why I created Sircle Media and the social media manager role

Don’t just make more video for the sake of making video. Double down on good assets and get more value out of the winners.

On this episode we talk about why brands, especially small businesses should not be spending so much time sweating the micro details on social media content.

Instagram Ads, video view ads, and promoted posts all work and are super under priced. Get in now while the market is so good!

In this episode I talk about what matters on Instagram right now and where to focus your time and attention.

I reached a point in my career but I only want to work with good and reasonable people. We can argue, we can debate and we can even disagree. I just don’t want to work with people who disrespect and disregard. So I just thought I would share my point of view on a topic.

A breakdown of how I am leveraging social networks today for business.

Brands need to understand that social media is a full time thing and they need to make the proper financial and time investment if they want to be successful.

Two anchor posts about the right POV and approach to IG in Jan, 2018.

Brands shouldn’t be looking at followers or engagement as their metric for success of their Instagram efforts. Content should be for storytelling, stories for deeper engagement/ views and ads for performance.

Here is Sircle Media’s take on the decreased importance of Instagram Follower growth in 2018.