Influential Voices of Authority

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence. BECOMING A PERSON OF INFLUENCE Impostor Syndrome is just someone pretending to be someone else. It is self doubt. To overcome Impostor Syndrome , just be yourself. Stop pretending. It starts as a vision of who you truly are. That vision can build your con...

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy. AN INFLUENTIAL AUTHORITY In this episode, I want to help you become that "go to", sought after and influential authority in your industry. This is a presentation I did during the Podcast Profits Summit. In this episode, we'll discuss how authenticity, storytelling, and buil...

When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list. GROW YOUR SHOW BY GROWING YOUR LIST When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business. Cindy is a visibility coach. She helps pe...

We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January? If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it. YOUR GOALS WITH THE END IN MIND I am big fan of beginning with the end in mind. When we talk...

One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts. PODCAST INTERVIEWS TO GROW According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week. The report also states podcast listeners consume an average of 11.2 hours of podcas...

Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people...

We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable? CONQUER YOUR FEAR AND SELF DOUBT Self doubt is not uncommon. When I have strategy calls with podcasters , we discuss their biggest challenges and fears. One coach asked me, "Do I really have anything of value to offer? Will anyone l...

As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money? THE BOOK ON SELLING I love learning the nuances of selling. In fact, I just finished another book on it. We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from conn...

Building relationships with your audience is the path to your success. RELATIONSHIPS WITH YOUR AVATAR Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship. People do business with those they know, like and trust. It's all about building rapport. People follow those they know, like and trust. Influential authorit...

It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport. RELATIONSHIPS I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways. Your potential clients want to get to know you, because they want to understand if you believe what the...

WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [ Podcast Launch...

Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it. People come for your content. They come back for you. Become magnetic by developing and embracing your personality. LINKS: Audience Explosion Workshop - http://www. PodcastTalentCoach.com/workshop Podcast Strategy Call - http://www. PodcastTalentCoach.com/apply WHAT I...

AN EFFECTIVE INTERVIEW REQUIRES STRATEGY Interviews can be a powerful tool for your podcast. But creating an effective interview requires a strategy and plan. In this episode, I want to show you how to use strategic questions to craft an effective interview that helps you reach your goals. I'll also share a recent interview I conducted with popular music artist Teddy Swims . We'll dissect it to se...

HOW TO SURVIVE THE ENTREPRENEUR ROLLER COASTER Have you ever been on the entrepreneur roller coaster? It is all about the ups and downs of being an entrepreneur. IMPORTANT LINKS Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast . If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttal...

CLAIM YOUR TIME As you produce your podcast each week, how do you get your time back? I've invited Kathi Burns on this episode to help you with your productivity and organization. She is a board certified professional organizer. Your time is something you can never get back. It's important that you use it as wisely as possible. I want to see you spending your time building your business and workin...

MONETIZE A PODCAST WITH FOCUS Focus is the key to monetize a podcast. [Get info on ThriveCart through my affiliate link - CLICK HERE ] When I started, I struggled until I focused on one offer to one avatar. As I launched Podcast Talent Coach, I wanted to do everything. I started with one-on-one coaching. I wrote a book that was to be part of a comprehensive course. There were plans for a membershi...

PEOPLE STAY WHEN YOU CREATE A COMMUNITY One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community. When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to. As you demonstrate your expertise to...

START A PODCAST FOR THE RIGHT REASONS Why did you start a podcast? I'm talking about the real reason. Coaches tell me they want to grow their audience or make money. That can't be your real why. When you ask why about seven times, you'll get to the real reason you wanted to start a podcast. Your struggles to grow and monetize your show has nothing to do with your podcast. The problem is you. Your...

WHAT DEFINES A SUCCESSFUL PODCAST? "How do I start a successful podcast" is the wrong question. Before you can start a successful podcast, you need to define what a successful podcast looks like. Unfortunately, many coaches what to build a huge audience to land sponsors and advertisers. Let me tell you, defining a successful podcast by the size of the audience or number of sponsors will not help y...

There is a right way and and wrong way to use social media for digital branding and business. Facebook, Instagram, X, LinkedIn, and TikTok are all used in different ways. Many times, it's the wrong way. DIGITAL BRANDING WITH SOCIAL MEDIA On this episode, we talk with Dr. Dumont Owen about Digital Branding with LinkedIn and social media. Download Dumont's Lucrative LinkinIn Roadmap HERE . THE WRONG...

To be a successful podcaster, you can't simply be a nice host who offends nobody. You need to be an authority and influencer in your niche. THE KEY TO BECOMING AN INFLUENCER You need the confidence to step up, step out and embrace your personality. Sure, you have a personality. You just need to define it, refine it, and let it shine. We sometimes get too caught up in what we do rather than why we...

Do you have questions about your podcast? YOUR QUESTIONS I get questions quite often from coaches and podcasters ranging from building your audience, becoming an influencer and growing your business. On this episode, we answer a variety of questions. Where do I find listeners in my target audience? If we try to control what people think about us, isn't that manipulation? Is it detrimental to skip...

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the sessi...

On a coaching call the other day, Ken and I were reviewing his show. We got to talking about connecting content to offers, and he had a breakthrough. I thought it could help you improve the effectiveness of your show as well. THE MONEY STRUGGLE Many podcasters struggle to monetize their show. Your challenges are common. Most are going about it the wrong way.  You know I am no fan of ads and sponso...

CURIOSITY CREATES GREAT INTERVIEWS Do you ever wonder why your podcast isn't growing? Why you aren't attracting more listeners? It could be your own level of curiosity. We all want more listeners to our show. Yet we struggle to grow. How great would it be if you were the kind of magnetic host who draws people to you and has the ability to influence that audience to take action? You can become that...