New Monaco Media, Inc.

Influence Weekly

Business EN ↓ 85 episodes

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.

Author

New Monaco Media, Inc.

Episodes

Influence Weekly #10 - e.l.f Beauty's debut on Roblox, Phlur's fragrance wardrobes and Kraft's unique campaign to promote Mayo 21.11.2023 5:45

In today's episode, we'll cover e.l.f. Beauty's debut on Roblox, Chriselle Lim's successful work with Phlur, and Kraft Real Mayo's campaign to make "moist" Word of the Year. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #9 - Saying goodbye to Tiktok's Creator Fund, Popeyes new influencer marketing campaigns and the sad story of ByteDance's Lemon8 app in the US. 13.11.2023 5:47

In today's episode, we'll cover TikTok discontinuing its controversial Creator Fund, Viral Pitch partnering with Popeyes for influencer marketing campaigns, and the low traction of ByteDance's Lemon8 app in the US. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #8 - The rise of TikTok influencers in politics, Carnival Cruise Lines' successful partnership with TikTok's Retirement House and Uber's strategy to grow it's following on TikTok.. 06.11.2023 6:48

In today's episode, we'll cover how TikTok is making it's way into the political realm, how Carnival Cruise Lines is using the older generations to make content, and Uber's strategy to grow it's TikTok following. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #7 - Kourtney's Kerrygold Nod, Reach Agency's Magic, & Linqia's Healthcare Influence 23.10.2023 5:48

In today's episode, we'll cover Kourtney Kardashian's endorsement of Kerrygold butter, how Reach Agency helps brands with influencer marketing, and how Linqia's Healthcare Creator Network facilitates partnerships between pharma brands and healthcare influencers. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #6 - Fenty Beauty uses a drive-thru, the new influencers of Cirque du Soleil and the story of Maxine The Corgy 17.10.2023 7:11

In today's episode, we'll cover Fenty Beauty's drive-thru pop-up for social media influencers, Cirque's influencer network expansion and brand partnerships, and Little Chonk's success through authenticity and innovative pet products. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #5 - A new influencer college degree, the rise of Mike Kruzich and the remarcable growth of Jamie Genevieve's companies. 09.10.2023 6:17

In today's episode, we'll cover an Irish university that is offering a bachelor's degree in influencing, the success of Mike Kruzich in adapting to TikTok and running a content agency, and the remarkable increase in value of Glasgow influencer Jamie Genevieve's companies thanks to her online following and makeup tutorials. The Big Three by Influence Weekly: 3 Biggest Stories. 1...

Influence Weekly #4 - Beauty influencers on TikTok, the BBC's Creator Lab Program and Celsius' creative campaigns to promote brand awareness. 01.10.2023 6:55

In today's episode, we'll cover the success of beauty influencers on TikTok, the BBC's Creator Lab Program bridging the gap between social media and TV production, and Celsius' partnerships with influencers to raise brand awareness. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #3 - Youtube's new AI Tools, the push to save TikTok in the US and CeraVe's creator campaign 25.09.2023 5:23

In today's episode, we'll cover YouTube's new AI-powered creator tools, Jeff Yass' donation to Club for Growth to keep TikTok in the US, and CeraVe's "ClearItUpLikeADerm" campaign with TikTok creators and dermatologists to promote acne care. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #2 - The impact of influencers on NYFW and TikTok's new "shop" feature 15.09.2023 7:55

In this week's episode, we'll cover TikTok's launch of TikTok Shop, we'll get influencer marketing insights from Sammy Hauser the founder of "Viral Action", and discuss how social media creators are reshaping New York Fashion Week. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Influence Weekly #1 - Unveiling Influence Weekly: Inside the Influencer Industry's Top Stories 09.09.2023 5:28

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. In today's episode, we'll cover the launch of Influence Weekly's podcast, how TikTok is achieving higher engagement rates for branded content and how Saks is embracing curated online shopping...