Influence Weekly

In this year-end episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how brands are fundamentally restructuring around creator-first strategies: 🧼 Unilever Admits Defeat (And Wins) : The CPG giant's home care division transformed Cleanipedia—a 20-year-old cleaning tips website—into a global creator platform working with 2,000 creators across multiple countries. Their...

In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of influencer marketing from a founder's perspective who's been in the trenches since 2013. 🚀 From Clothing Line to Agency Pioneer : Alex shares how selling out his own products through early Instagram promoters led to founding Open Influence...

In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies: ✂️ The Rise of Clipping Agencies : Meet Evan Stanfield, a 19-year-old college dropout who built Clipping Culture—an agency generating billions of views by turning long-form content into viral short clips. We explore why clipping has bec...

In this Q4 episode, hosts Ceci Carloni and Nii Ahene tackle three stories that expose both the maturation and vulnerabilities of the creator economy: 💰 Slow Ventures' Creator Thesis : VCs are evolving how they invest in creators, with firms like Slow Ventures treating creators themselves as the asset—not just their businesses. The thesis? Brand equity lives with the creator and their communi...

In this industry-shifting episode, hosts Ceci Carloni and Nii Ahene unpack three stories that show how traditional business is reshaping the creator landscape: 💼 Accenture Makes Its Move : One of the world's biggest consulting firms acquires Super Digital, the influencer agency behind campaigns for Amazon, Apple, and Pinterest. This isn't just another agency deal—it's a signal that...

In this culture-defining episode, hosts Ceci Carloni and Nii Ahene explore three stories that capture the creator economy's mainstream breakthrough moment: ⏰ TIME Finally Gets It : The iconic magazine drops its first-ever TIME 100 Creators list, featuring Dylan Mulvaney, Keith Lee, and MrBeast. But this isn't just about follower counts—TIME's editor-in-chief calls creators "en...

In this power-packed episode, hosts Ceci Carloni and Nii Ahene dive into three stories that showcase how creators are reshaping business, culture, and career opportunities: 💰 The $850 Million Creator List : Forbes drops its 2025 top creators earnings, revealing a 20% year-over-year jump with MrBeast leading at $82 million. But it's not just about the money—we explore how creators like Alex C...

In this explosive episode, hosts Ceci Carloni and Nii Ahene tackle three industry-shaking developments that have everyone talking: 💸 The $150 Million Wake-Up Call : Alo Yoga faces a massive class-action lawsuit for allegedly hiding paid influencer partnerships, featuring A-list creators like Summer Rae and the West twins. We dive deep into why disclosure violations are still happening in 2025, wh...

In this episode, hosts Ceci Carloni and Nii Ahene dive into three game-changing stories reshaping the creator economy: 🏈 NFL's Creator Revolution : The league is going all-in on creator marketing with a new VP position dedicated to influencer strategy. Discover why even this traditional sports giant realizes that "some of our top-performing posts ever involve creators and influencers&qu...

Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 most influential creators—from TikTok celebrities to YouTube legends. We'll also explore an exciting development in academia as Texas Univers...

Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed episode, we're unraveling the secrets behind MrBeast's 36-page guide to YouTube success and the controversies it's stirring up. We'll also discuss how TikTok has edged out YouTube, becoming the preferred platform f...

Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're dissecting the strategic moves by TikTok and Snap as they aim to outpace Meta's stronghold on influencer agencies. We'll also dive into the highlights from President Biden's first-ever Creator Economy Conf...

Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced by TikTok star Nara Smith. We'll also explore how influencers are revolutionizing the travel industry, inspiring a new wave o...

Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these culinary stars are changing the way we cook and eat. We'll also dive into a new YouTube report revealing just how powerful fandom has beco...

Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their st...

Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes an...

Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger generations at their Washington summit. Then, we'll delve into how children's brands are targeting millennial and Gen Z parents through unique...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influencer marketing success. We’ll also hear from Smosh CEO Alessandra Catanese on how this iconic comedy brand continues to captivate audiences in 2024...

Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're exploring how Lenovo leveraged over 50 ASMR creators to organically showcase their tablets, adding a whisper of innovation to their marketing strategy. We'll also discuss a notable slot influencer who's hitting the j...

Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make finding the perfect influencer partnership easier? We'll also look at how Cetaphil is breaking new ground by targeting men...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achieving remarkable success through...

Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring how Plannin is revolutionizing travel recommendations with influencers earning lifetime commissions, uncovering the risks of payment models based on engagement, and breaking down Amazon's new toolkits...

Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani and today, we’ll be diving into some significant news stories impacting the industry. From Sony Music's hefty lawsuit against Marriott International to Chris Alexander’s innovative new agency model with PSRCNT, and Instagram&apos...

Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani, and today, we'll dive into some exciting updates from LinkedIn, TikTok, and an intriguing new trend reshaping influencer dynamics on social media. Whether you're a creator, a brand, or simply fascinated by the ever-evolving...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we'll delve into a new Deloitte report revealing the vast, untapped potential within the $250 billion creator economy. We’ll also discuss a daring travel m...