INfluence

We did it... and here it is... Episode 100 of the INfluence Podcast! In today's episode of the Influence podcast, we're reflecting on the biggest and most valuable lessons learned since the launch of the podcast in September 2019. The Influence Podcast started in September 2019... almost 2 years ago and - safe to say - a LOT has changed in that time. You might even argue more has changed in the pa...

In today's episode of the Influence podcast, we do a deep-dive into the changes with Facebook ios14 - and why Instagram is the answer. Are you a small business owner or entrepreneur? Are you using Social Media to build your brand and attract new clients and customers? The war between Apple and Facebook goes on - and now with the latest changes to how advertisers can reach their audience, are marke...

In today's episode of the Influence podcast, we're talking all things content.  Far and away the biggest sticking point for most people is "What do I post on Instagram?" Posting content is just one half of the battle - but those who succeed and have a HUGE audience, know there's more to it than just sharing a photo or video. Creating (and sharing) content that other people want to see - that...

In today's episode of the INfluence Podcast, Jake interviews "The marketer's marketer", Peter Sandeen. Jake met Peter through a Mastermind and they initially booked a call to chat more about marketing and how they could support each other... at least that was the plan. By the end of the call, Jake had pages and pages (and pages!) of notes, all suggestions, ideas and inspiration from Peter that cou...

Our guest, Michelle E. Dickinson, is a very passionate mental health advocate, a TED speaker, and a published author of a memoir entitled Breaking Into My Life. She goes first and sees herself as the bridge that helps people get comfortable with their mental health so that they reach out and get the support they need before they hit a crisis. She makes it ok to not be ok and thrives on making a re...

In today's episode of the INfluence Podcast, Jake interviews found of SKLifeCoach, Steven Kirby. Steven is fully-certified Life Coach, CBT Coach, health and nutrition coach and hypnotherapy practitioner.  Spurred on by a serious accident a number of years ago at work, he supports his clients throughout the world achieve their personal and professional goals.  The essence of Steven's work...

As a business owner, as an entrepreneur, we want to ensure that if we are spending time on Instagram that we're getting a return on our time invested. It’s definitely possible but we need to follow one simple rule. ‘Market publicly, and Sell privately’ So how do we actually get people to buy without being salesy? In this episode Jake talks through a simple three step process, within Instagram, tha...

What’s the best way to monetize your instagram? Did you know that there are 5 major profit areas on Instagram? And of course I’m not talking about spamming your audience with links!  As you start to grow your business using Instagram, the number one factor in you having continued success and expansive and scalable success,is the size of your audience.  The bigger the audience, the more o...

90 Pieces of content in 90 minutes! In this episode, Jake is joined by Lucy Douglas, and they discuss the new system they’re using that is allowing them to create 90 pieces of content in just 90 minutes, and how you can use this process too! The two biggest challenges facing most business owners and entrepreneurs on Social Media are that they don't know what type of content to share, and more impo...

Are you struggling to identify the right type of content for your audience? Do you often sit down, knowing that you've got to post something, but you're really not sure about what that should be? Well today’s episode of the INfluence podcast is for you. In today’s episode Jake reveals the single biggest mistake most people are making on social media, and explains the simple switch you can make to...

In today's episode of the INfluence Podcast, we've got a behind-the-scenes look at a recent interview Jake did with Tricia Scott. Tricia is the founder of The Female CEO - an online publication, membership and training platform to help propel your business - and life - to the next level. Building a business can feel like a challenge. That's why Tricia created The Female CEO platform, community, ma...

In todays' episode of the Influence Podcast, Jake interviews founder of Rebel Animal and Fearless Plant Life, Magda Zuber. A passionate foodie, content creator and vegan food consultant, Magda is a true Instagram success! Having gone "all in" on her Instagram business in 2021, she's grown from 1500 Instagram followers to well beyond 10,000 and prepares to launch her consulting and service-based bu...

What's the best way to engage your audience on Instagram? Did you realise that carousel posts are getting some of the highest engagement of ANY type of post on Instagram (yes, even with reels in mind!) In today's episode of the INfluence Podcast, Jake shares 4 ways you can get more engagement and interaction from your carousel posts. For a long time I've discouraged people from using carousel post...

Do you need help with your content on Instagram? Are you getting low engagement - not many likes, even fewer comments and no saves? If so, this episode of the INfluence Podcast is for you! One of the biggest reasons people fail on social media is by making the mistake that it's all about them. If you want to build your brand, reach more people and serve a bigger audience, instead we need to focus...

Are you using Instagram reels right now? Well, if you want to reach a wider audience and get your content seen by more of the right people, then Instagram Reels could well be the answer! Today's episode is a quick tip on how to boost views on your Instagram Reels... without spending any extra time engaging or interacting and without using paid advertising! It's a great little tip - hope you like i...

In today's episode of the INfluence Podcast we're talking money! How do you manage your finances? Do you manage your finances? The popular phrase "what gets measured gets managed" rings true when it comes to managing your money. In this episode I share the 6 Jar system - a system which I use to manage my personal finances and have found invaluable to help me get organised around money. Resources m...

Do you want to get more leads in your business but don't know where to start? Are you confused by all the marketing "jargon" about the best way to get more leads, clients and customers? Here's the good news... there are 3 ROCK SOLID ways you can do this. Here's the better news... Instagram allows you to do all three of these to build your audience and get more clients and customers. Resources ment...

In today's episode of the INfluence Podcast, Jake shares his excitement for the new social platform sweeping the (iphone) world... Clubhouse. With the launch of Clubhouse at the end of 2020, many iPhone users have flocked to the platform (sadly it's not available on Android yet) and are using it as the NEW WAY to connect with their audience. But believe it or not, this is GOOD news for Instagram!...

People say "increase your prices" but it's not simply a case of that - if you're going to increase your prices, you need to add more value as well. Here's 3 ways to do that without draining even more of your time. 1. Reposition your offer - how you position your offer, with the painpoints of your audience. Get very clear on your promise. It might be the same thing you offer - but clarifying the pr...

New year - but same things apply. Want to increase engagement? - Instagram saves are the new thing. What is a saved post? Why are saved posts becoming more important? How does the algorithm used saved posts? How can you use saved posts? If you are not familiar - start using them on posts you like - you can create mini collections. Get comfortable now and next week we'll talk about 5 ways you can i...

In today's episode of the INfluence Podcast we've flipped the show on its head. Jake was (very) recently interviewed by online business growth strategist Alina Vincent. Alina specialises in growth - serious growth - on Facebook and this episode went live to her Facebook group of over 31,000 business owners and entrepreneurs. In today's episode, we talk about: - Who should be using Instagram for th...

Are you using Instagram's HOTTEST new feature? Instagram reels is the rival to TikTok - and right now it's the BEST way to reach more people, share your message and build your audience. Here's our Top 6 ways to get started with Instagram reels: 1. Hook them fast and 'reel them in'  - impact of first seconds 2. Keep it short and sweet - repeat viewings 3. Use Transitions - clothes, hair, backd...

In today’s episode of the INfluence Podcast, Jake introduces Lucy Douglas - who quitted ‘real life’ in the corporate retail and hospitality world 5 years ago and set up a travelling Rum Festival. She used social media to grow on her business to over 6 figures in just 8 months. When the pandemic wiped out the events world, Lucy started working full time online. She now helps businesses to grow with...

In today's episode of the INfluence Podcast, Jake shares the 5 things the Instagram algorithm absolutely loves (these will boost your followers and engagement) If you're looking to reach a wider audience, get more "bang for your buck" every time you use the platform and work smarter, not harder, then this episode is for you. Here's a few highlights from today's episode: - The NUMBER ONE feature of...

Want to find your ideal audience on Instagram but don't know where to start? Are you wasting too much time, trying to find the ideal person for your business, with little or no success? Tired of trawling through other people's followers to see if they might be interested in your product or service? If you said yes to any of the above, this episode is for you! Today, Jake shares the one thing you c...