Industrial Strength Marketing

Nicholas Holland, HubSpot Vice President of Product spells out why marketers need  to market and sellers  need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news  Learn before you act with a HubSpot Academy Certifications Get Started Free CRM, Email Marketing and Automation from HubS...

HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed.  Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news  Learn before you act with a HubSpot Academy Certifications Get Started Free CRM, Email Ma...

Industrial B2B Marketers must make mining their communities a  strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA.  Articles and resources reference in this episode: Join us at B2B Ignite 2021 Connect with Joel Harrison on LinkedIn Check out the B2B Marketing C...

Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resources reference in this episode: Connect with Joel Harrison on LinkedIn Check out B2B Marketing  If you haven...

Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing.  Articles and resources reference in this episode: Connect with Charli Matthews on Lin...

Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers  to sell to, through, and for their distributors, dealers, and reps.  Articles and resources reference in this episode: Connect with Laz Gonzalez on LinkedIn  Visit with Zift Solutions onli...

Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media.  Articles and resources reference in this episode: Connect with Chris Wilder on LinkedIn  Follow SEPCO on LinkedIn Contactless Connections: a Marketing Case Study in Action Visit SEPCO’s Website Visit SEPCO’s Knowledge Cen...

The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave. Learn what it takes to get in on the ground floor and create the best podcast in your industrial segment. Articles and resources referenced in this episode: Connect with James Soto on LinkedIn  Follow...

Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands.  Check out INDUSTRIAL Insights , your destination for the latest marketi...

“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities. Check out INDUSTRIAL Insights , your destination for the latest marketing, business, and technology trends impacting your industry.   Article...

MFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to share the backstory and future of the movement that’s attracting the next generation of manufacturing talen...

Robert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing in a world transitioning to new media and electrification.  Check out INDUSTRIAL Insights , our new multi-channel industrial marketing insights destination. Articles and resources reference in this epis...

“It takes all of that to make a compact?” Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry.   Check out INDUSTRIAL Insights , our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and insights on how to make marketing the strength o...

The data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to cut back on marketing are outperforming their competition. Check out INDUSTRIAL Insights , our new mult...

Dave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use to meet the changing demands of the modern indust...

Digital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate , named the #1 book to overcome your entrepreneurial fears, by Entrepreneur magazine: "If Marcus Whitn...

Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to share why and how brands must make their way for d...

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts...

The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial marketers would do well to consider. About the Show:...

How industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their businesses in good times and bad outperform their competitors that do not. Randy shares his story from the per...