Indie Game Movement - The podcast about the business and marketing of indie games.

A quick update regarding the show.

This is Part 2 of our end-of-the-year holiday special episode filled with fun and cheer AND an important message about the podcast. This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!

It's the end of the year, so we wanted to put together a special holiday episode filled with fun and cheer. In fact, this episode was so big, we had to make it into two parts. This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!

When it comes to running a studio or creating a game, it's essential to be focused on your core mission. However, sometimes we get too caught up in the details of making that happen we end up missing out on life-changing experiences and valuable opportunities. Today our guest shares her experiences of how taking on side quests not only helped drive her studio's goals but created numerous opportuni...

No matter what platform you use, it's always a challenge to create any kind of growth with your community. But sometimes, being resourceful, having the right mindset and keeping some information handy can be all that you need to create growth for your community. Thankfully, Jared Tan shares his experiences, processes and how he goes about making the most out of helpful information to find opportun...

Whenever we're looking to serve audiences, lots of times we find ourselves looking in the same places, just with a different lens. However, sometimes it's worth looking at different places with a much different lens, especially when thinking about the global market. Thankfully, Yousif Almouri joins us to share his experiences and insights on how to find new and hungry audiences in global markets,...

As a studio, having processes for how you communicate with your audience is always important. However, sometimes how we communicate with players can come off as unauthentic or at a frequency that is just isn't humanly possible and can set unrealistic expectations. That's why Astrid Rosemarin of New World Interactive joins us today to share her thoughts on how her team approaches the concept of "hu...

This is PART 2 of Keeping Control of Your Community: Maintaining a Mental Healthy Community Lots of time when we talk about the health of our community, we think about this in a very general sense. However, looking at your community from the perspective of your, your team's and even your fan's mental health can make all the difference in how you're able to maintain and control your community. Than...

This is PART 1 of Keeping Control of Your Community: Approaching and Adapting to Communities. Whether you're marketing your first or fiftieth game, it can be a challenge knowing how to approach and adapt your community to any kind of shift or direction your studio takes with future titles. And depending on how drastic that shift may be, it can get pretty scary. Thankfully, Sarah Makdad of Triband...

When we think of creating opportunities for our games, we often don't realize or consider how time is actually a key factor in how opportunities present themselves. So when processes aren't established or adapted to maximize time efficiency, it can be very difficult to identify opportunities or ways to avoid costly risks. Thankfully, Tim Beaudet of Tyre Bytes shares how his mindset and processes h...

Tactics and knowing what steps are needed to market your game are essential for any effective strategy, however, lots of times as game creators we can get lost in the details making it a challenge to pull ourselves away to get a clearer perspective on how to reach our destination and goals. That's why Patrick Seibert of Too Indie to Fail is with us today to share why tactics aren't everything and...

We all know the importance of developing a marketing strategy for your game and the idea of leveraging strategies that worked for other successful games can be tempting. However, doing this can potentially limit how you stand out, making it even more of a challenge to market your game. Thankfully, Joe Henson of Indie Game Joe joins us today to share how his journey and processes help him look at t...

There are tons of resources and tools out there that can help us do everything from create processes, reduce friction and better understand our marketing efforts. Despite this, we can still get caught focusing on too many details these resources provide, making it a challenge to know how to best leverage them. Thankfully Ashley Gwinnel of impress.games shares his game dev and tool creation experie...

We all know the importance influencers play in creating awareness for games, but despite this many people don't always know exactly what information can be helpful to better tailor their campaigns or even help with other marketing efforts. That's why we're talking with Xavier Constantin of Streamforge to discuss the importance data play in influencer campaigns and how that information can be appli...

There are lots of ways developers and studios can get their audiences excited for the game their developing, however, there are few methods that can really get the player completely engaged and ingrained with the game well before they play. That's why our guest today, Joanna Keler of Klabater is going to share her experience with fan fiction and how the impact it creates for audiences is beneficia...

The idea of providing players with a more immersive in-game experience and beyond is always enticing for players and studios. One way that this can be accomplished is with blockchain games. Today, Luke Willis, a blockchain game consultant calls out the bad reputation blockchain games have and shares his take on how a shift in thinking can provide new ethical opportunities for players and studios....

While a lot of us in the dev and gaming community might not like the idea of being competitive with each other. The reality of it is, that we're still in a competitive market. Knowing this, I thought it would be worth sharing some of my thoughts as to why having a mindset of being competitive can help you think in different ways to stand out more, while still improving yourself and being creative...

Discoverability is a huge factor when trying to get players to know more about your game and most of us know Steam events can be a big factor in this. However, the number of events you're generally able to attend can be limiting thus reducing your exposure. Thankfully, we have Janek of Frogsong Studios to explain how you can create your own opportunities and set up your own Steam-themed events to...

Lots of times when we start thinking about the marketability of a game, we can get caught up in so many details that we often forget one of the main elements that require the most attention. And that's the core mechanic. Today Mustapha and I discuss how the core mechanics of the game not only help build the foundation of the game but help define the player's experience while making it into a marke...

When you're marketing your game, there's lots of information you'll need to process and understand in order to make the right decisions. However, sometimes it can be a challenge to know what information will help you achieve your main objectives. Thankfully, Oscar Horgervorst of Steam Data Suite shares the importance of how understanding insights and properly attributing the information to results...

Whenever there is a relatively new and different platform that game studios aren't familiar with, it can be a very daunting task to create a presence, let alone one that will generate results. And for many, that's TikTok. But despite its differences, TikTok is proving to be an effective platform for creating awareness and results. Thankfully Eylul of Sarepta Studio is here to share her experience...

In light of getting back from GDC recently, I figured I would take a moment to share my experience of the conference and the main takeaways I gathered from being a speaker at the event and the common theme I found that seems on top of devs and other businesses minds. Support us on Patreon!

As I prepared for GDC, there was a reddit post that I wanted to call out to about a developer that made $700,000 within the first 4 months of launching their game. I found this interesting so I just wanted to share my own thoughts on what they did, how their game marketing contributed to their and how can this be applied to your own games. Support us on Patreon!

We all understand the importance a community can have for studios and devs, however, it can still be challenging to maintain and the idea of reaching a point where a community is self-sustaining may seem unlikely. Thankfully, Sam Greszes of Vicarious PR shares his expertise and experience managing all aspects of social media while focusing on sustainable community growth. Support us on Patreon!

While a majority of us know the importance of marketing your game, sometimes how fast you can learn from your marketing efforts is just as if not more important than doing the marketing itself. In today's discussion, I share the importance of why you should take a fast approach with your marketing and ways to go about doing it so you can learn quickly and save yourself from potentially costly mist...