Incentives Matter

What's new in behavioral science and behavioral economics — how nudges, incentives, and cognitive biases shape decisions in healthcare, finance, risky behaviors, environment, charitable donations, and beyond.

Category

Uncategorized

Podcast website

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Latest episode

Jul 7, 2026

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Episodes

The Reminder Effect: Why Your Brain Needs a Nudge, Not a Bonus 20.03.2026

This episode explores a field experiment in Mozambique on HIV medication adherence, demonstrating that financial incentives significantly improve patient compliance. Listeners will learn that while money alone boosts adherence, adding a simple, low-cost text message reminder can more than double the incentive's effectiveness, highlighting the power of cognitive nudges over solely increasing financ...

The $528 Billion Gamble: Can Lotteries and Nudges Solve Medication Adherence? 13.03.2026

This episode explores the pervasive and costly issue of medication non-adherence, highlighting its staggering financial and human impact. It discusses the BETTER-BP trial, which demonstrated that while incentives can significantly boost adherence, this behavioral improvement doesn't always translate into better health outcomes, revealing a central paradox. Listeners will gain insight into the deep...

The Lifespan in Your Swim: Can Your Fitbit Predict How Long You'll Live? 13.03.2026

This episode explores how future smart devices could generate a "longevity score" based on micro-behaviors, drawing parallels to groundbreaking research on African turquoise killifish. Listeners will learn how scientists used machine learning to identify subtle behavioral patterns ("behavioral syllables") in fish to accurately predict their remaining lifespan. The discussion also reveals a surpris...

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